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The YouTube Scriptwriter's Playbook
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
red arrow pointing to the right
Everything in the BASIC and PRO package, plus:
Community:
red arrow pointing to the right
Everything in the PRO package, plus:
Coaching:
red arrow pointing to the right
Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
red arrow pointing to the right
Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
red arrow pointing to the right
Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
Join Waitlist
The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
red arrow pointing to the right
Everything in the BASIC and PRO package, plus:
Community:
red arrow pointing to the right
Everything in the PRO package, plus:
Coaching:
red arrow pointing to the right
Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
red arrow pointing to the right
Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
red arrow pointing to the right
Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
Join Waitlist
The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
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The YouTube Scriptwriter's Playbook
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
red arrow pointing to the right
Everything in the BASIC and PRO package, plus:
Community:
red arrow pointing to the right
Everything in the PRO package, plus:
Coaching:
red arrow pointing to the right
Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
red arrow pointing to the right
Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
red arrow pointing to the right
Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
Join Waitlist
The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
red arrow pointing to the right
Everything in the BASIC and PRO package, plus:
Community:
red arrow pointing to the right
Everything in the PRO package, plus:
Coaching:
red arrow pointing to the right
Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
red arrow pointing to the right
Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
red arrow pointing to the right
Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
Join Waitlist
The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
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The YouTube Scriptwriter's Playbook
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
red arrow pointing to the right
Everything in the BASIC and PRO package, plus:
Community:
red arrow pointing to the right
Everything in the PRO package, plus:
Coaching:
red arrow pointing to the right
Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
red arrow pointing to the right
Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
red arrow pointing to the right
Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
Join Waitlist
The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
Master the Craft of Systemized YouTube Scriptwriting
Join the community of YouTubers learning to craft engaging, high-retention scripts without the overwhelm
Begin Your Scriptwriting Transformation - Click Here!
George Headshot
justin moore video thumbnail
"George transformed my YouTube scripts, making them sound just like me with minimal edits needed. His understanding of YouTube's unique platform is exceptional."
Justin Moore headshot
Justin Moore
Creator Wizard
jake thomas video thumbnail
"George excels in scriptwriting and boosting viewer retention. His guidance made my scripts crisper and more entertaining, leading to increased audience engagement."
Jake Thomas and lovely dog
Jake Thomas
Creator Hooks
Reinvent your scriptwriting skills today
The Scriptwriting Struggle: Been There, Done That
You know the feeling all too well.
You're sitting there, staring at a blank screen, and the cursor just keeps blinking back at you. It's like every good idea you've ever had has decided to go on holiday.
Trust me, I've been there. That overwhelming sense of 'where do I even begin?' can be a real creativity killer.
And it's not just about starting. It's the endless decisions that wear you down. Every word, every sentence feels like a massive decision. "Should I say this or that?" "Is this too long?"
It’s exhausting, isn't it? You end up second-guessing yourself so much that the joy of creating becomes clouded by doubt and indecision.
Wasn't YouTube Supposed To Be Fun?
Let's talk about the videos themselves.
You pour your heart and soul into them, but then you check the analytics – retention isn't where you want it to be.
It’s gutting to see viewers drop off halfway through a video you’ve spent hours, maybe days, crafting. It makes you question if it’s all worth it.
And that constant questioning chips away at your confidence.
You start to wonder, "Am I even cut out for this?"
I've had those moments of self-doubt, questioning my writing abilities, believing past scripts that went well were just…luck. It's a cycle that can really knock you off your game.
Not to mention the time that goes into it. If I don't really know what I'm doing, why am I putting so many hours into this?
It's not just about the time lost; it's the frustration that it’s not being used effectively. It's a drain on your energy and your creative spirit.
I’ve lived through all of this – the frustration, the doubt, the endless rewrites. It's a tough gig, and it can really test your passion for content creation.
But what if I told you it doesn’t have to be this way? There's a light at the end of this bloody gloomy tunnel.
I believe that being a good scriptwriter isn’t just a case of needing to muscle through creative blocks every time you want to sit down and write. In fact, it’s closer to the opposite:
The Best Scriptwriters Have Created Systems To Prevent This
And it’s not that the best of the best live in a constant state of inspiration - they just have a manual they’re following each time they sit down to write.
That's where this Playbook steps in – to transform the way you write for YouTube.
Whether you're a budding YouTuber or a seasoned scriptwriter, the struggle with the scriptwriting process is real. But what if it could be... simpler?
This Playbook isn't just a collection of tips and tricks. It's a comprehensive journey through the art and science of writing an engaging YouTube video script.
Here are the headlines:
red arrow pointing to the right
Systems Trump Chaos: Gone are the days of staring blankly at your screen, wondering where to start. My systemized approach breaks down the scriptwriting process into clear, manageable steps, ensuring you never feel lost again.
red arrow pointing to the right
Quality AND Quantity: Enhance the quality of your scripts while speeding up your writing process. More engaging content, less time fretting over words.
red arrow pointing to the right
Theoretical Meets Practical: Every great strategy is rooted in solid theory. We delve into the principles that underpin almost any successful YouTube video and specific examples that show these principles in action, giving you a deep understanding of how to craft more compelling content
red arrow pointing to the right
Action Speaks Louder Than Concepts: You'll learn frameworks, not just concepts. These are practical, actionable techniques that you can apply to your scripts immediately, to boost your content's engagement and retention.
This Playbook is your roadmap from overwhelming confusion to confident, systemised scriptwriting.
It's not just about writing better scripts; it's about changing the way you approach content creation on YouTube.
Ready to make that leap?
Let's Be Real. This Stuff Ain't Easy.
Over the last several years, I’ve somehow managed to work my way from sitting in a call centre to sitting on calls with some of the best and brightest creators on YouTube.
George and Ali Abdaal
But it wasn’t easy (and definitely wasn’t always fun).
When I started scriptwriting, my workflow involved long nights, countless revisions, and taking a mental battering from every script I penned.
The result was satisfying… but the process of getting there was exhausting.
That’s because YouTube isn’t just a platform; it’s a dynamic, ever-evolving world ruled by new, innovative and unbelievably creative minds. Which is awesome if you’re just there to watch some good videos, but a nightmare if you’re trying to sharpen your skills.
Too many people believe that being a good scriptwriter means keeping up with every new popular video trend. But in reality, writing something incredible isn’t a case of understanding what’s trending - it’s about understanding attention and how we can make our ideas and stories engaging, no matter what shape the story takes.
Yes, packaging is important, but once they’re IN your story… you need to make sure they STAY IN and COME BACK.
The only way to improve your chances of both of those things is to understand the nuts and bolts of why videos work (or don’t).
Learning how to write better scripts is the best way to gain increased creative control over your output.
Most people think this is too hard, or too time-consuming.
And most of them aren’t wrong - this took me years to figure out. Years of working with the best and brightest on the platform and suffering through those long nights.
But From The Forge (Eventually) Emerges The YouTube Scriptwriter's Playbook
So when I say “figured out”, what do I actually mean?
Well, as James Clear says, “you do not rise to the level of your goals. You fall to the level of your systems.”
And I realised that, ultimately, the hardest part of scriptwriting wasn’t understanding the nuts and bolts of how stories worked or how to capture people’s attention. It was forcing myself to begin this process from scratch, staring at a blank page, every time I wanted to write a script.
So the big epiphany I had that lit the spark for the YTSP was that there were things I could do that would make creativity and crafting a compelling, engaging script effortless every time.
And it wasn’t about working harder. It wasn’t about routinely unlocking some hyper-focused state where I had a thousand good ideas at my fingertips every time I sat down to write.
It was about creating systems that did this work for me.
And that’s what I’m going to share with you. But more on that later.
George headshot 2
Okay, But Who Am I?
Hey! I'm George Blackman, and my journey to becoming a YouTube scriptwriting expert took a bunch of commitment, study and analysis - and a bit of serendipity. Here's a little about me and how I became a go-to person for YouTube scriptwriting:
I went from working in a call centre three years ago to writing scripts for Ali Abdaal, who at the time had 3m subscribers.
From over 100+ candidates, I got one of four writer positions.
The videos I wrote averaged over 1m views each.
I went on to write for creators like Mike Shake, Noah Kagan and Creator Booth, and to work with the team of writers behind creators like Thomas Frank.
I’ve worked with real estate agents, laser eye surgeons and even child prodigy violinists to kickstart/optimise how they write their videos, and to create a sales funnel for their businesses.
I’ve been featured in Business Insider and interviewed on Creator Science.
I’ve spent months studying dozens of retention graphs across 40+ niches and shared all my findings for free.
And while I’m still learning, I do feel confident saying that I’ve spent more time thinking about scriptwriting on YouTube than almost anyone else.
Not sure how many cool points that gets me, though.
And when I started sharing what I’d learned, I got responses like this:
Testimonial
So, How Do I Actually Level Up My Scriptwriting?
Good question. Inside the YouTube Scriptwriter’s Playbook, I’ll give you all of the things I personally use every time I sit down to write a YouTube video script.
1.
Overcome Decision Fatigue Through Systemized Process and Checklists
Say goodbye to the overwhelming feeling of not knowing where to start. I’ll share systemised processes and comprehensive checklists to guide you through each step of creating a banger script, to simplify the decision-making on your plate and boost your efficiency.
2.
Enhance Your Script Quality for Better Viewer Retention
I’ll share all of the insights I’ve gained from my thousands of hours of scriptwriting in the form of proven principles you can apply to your scriptwriting. You’ll get practical frameworks you can follow to ensure that your scripts aren’t just “good”, but that they’re optimised for viewer retention so you can keep your audience engaged from start to finish.
3.
Systemise Tailoring Scripts to Different Styles and Audiences
I’ll give you a bunch of customisable script templates and audience analysis tools for you to add into your arsenal. These are designed to be adaptable to your style and to your audience. The aim here is for you to be able to consistently capture the unique voice you’re writing in, while ensuring your scripts resonate with the people watching.
4.
Apply Everything Practically - And Learn From Practical Application
As with anything in life, becoming an elite-level scriptwriter isn’t just about theory, it’s about putting what you learn into practise and iterating as you go. You’ll get access to a bunch of hands-on exercises and real world case studies from successful YouTubers to give you an inside look at what works and why - and sharing heaps of practical tools you can apply to your own scripts.
But there’s more…
Becoming an excellent scriptwriter isn’t just about catching up to what everyone else is doing, it’s about staying ahead of the curve in this ever-changing landscape.
So If you sign up to the Pro Tier of the YouTube Scriptwriter’s Playbook, you’ll get access to ongoing updates as well as a community of like-minded creators for support, feedback, and the shared learnings of a network of scriptwriters who are trying to figure it all out, too.
And if you decide you’d like to level up even faster, you might be interested in the VIP Package where you don’t just get everything I’ve mentioned above; I’ll also personally give you guidance and customised feedback on your scripts. This one-on-one attention ensures you get tailored advice to fine-tune your skills and take your scriptwriting to the next level.
So Who Exactly Is This For?
The YouTube Scriptwriter's Playbook isn't just a one-size-fits-all solution; it's designed to cater to a diverse range of YouTubers and scriptwriters, each with their unique needs and aspirations. Here's who will benefit the most from joining:
red arrow pointing to the right
Aspiring YouTubers Seeking To Make An Impact: If you're at the start of your YouTube journey, feeling overwhelmed by the idea of scriptwriting, this Playbook is your springboard. I’ll teach you the ropes of crafting engaging scripts that resonate with audiences.
red arrow pointing to the right
Experienced YouTubers Aiming For The Next Level: For those who've been in the game but want to enhance their scriptwriting skills, this Playbook offers advanced techniques and insights to refine your content and increase viewer retention.
red arrow pointing to the right
Content Creators Facing Scriptwriting Burnout: If you're tired of the scriptwriting grind and looking for a more systematic, less overwhelming approach, this course will give you the creative boost to reinvigorate your process and reignite your passion for content creation.
red arrow pointing to the right
Professionals Exploring Scriptwriting As A Side Hustle: Whether you're a writer looking to break into YouTube scriptwriting or a professional seeking a creative outlet, the Playbook provides the structure and guidance you need to succeed.
red arrow pointing to the right
Teams And Businesses Focused On YouTube Growth: If you’re approaching YouTube as a business and you want to train writers or streamline their content creation process, the Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
The YouTube Scriptwriter's Playbook can function like a training manual you give to any incoming writer you want to bring up to speed quickly.
Amazing, That Sounds Like Me.
How Do I Sign Up?
I’m delighted to hear that! All that’s left for you to do is to check out the different offers available, and to pick which one suits what you need right now:
BASIC
$349
Courses:
red arrow pointing to the right
The YouTube Scriptwriter’s Playbook - the complete manual on how to write scripts like the best of the best in a systemized, sustainable way
Get Started
PRO
$999
Courses:
red arrow pointing to the right
Everything in the BASIC package, plus:
red arrow pointing to the right
Access to the Retention Hub, where I break down over 30 scripts in as much detail as possible to show you how you can improve your videos and keep people watching for longer.
red arrow pointing to the right
Access to some exclusive bonuses…
Community:
red arrow pointing to the right
Year-long access to a community of creators and scriptwriters so you can learn from others, get support from some of the best creators on the platform and get feedback from an amazing network of people who are all trying to improve the same skills as you.
red arrow pointing to the right
Monthly office hours with me where you can share any difficulties you’re facing and I can help you work out solutions in real-time. You’ll also benefit from seeing the challenges other creators are facing and learning how we’d solve those, too.
red arrow pointing to the right
Guest sessions with amazing creators: from experienced writers to creators at the top of their game, we’ll occasionally have guest sessions you can attend to further expand your knowledge of how the best approach their craft, and where you can ask specific questions to get more insight on how other creators would approach any challenges you’re facing.
Get Started
VIP (limited to 5 spots)
$4,999
Sold Out
Courses:
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Everything in the BASIC and PRO package, plus:
Community:
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Everything in the PRO package, plus:
Coaching:
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Monthly VIP Masterminds; these are exclusive, small-group sessions reserved for members of the VIP package. The VIP package is limited to 5 spots, so there’ll only ever be a small, massively focused group of people attending those calls.
I’ll be on-hand to help you rapidly solve any challenge you’re encountering with scriptwriting, video performance or anything else you’d like my guidance on, and you’ll also benefit from the advice of the other VIPs.
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Quarterly 1:1 Calls with me so you and I can check in personally on how you’re doing. Maybe you’ve got a bunch of scriptwriter applications you need to vet and you’d like my advice. Maybe a recent video has gone straight to a 1/10 but you can’t work out how to replicate its success moving forward. Or maybe there’s some other challenge or goal you want my opinion on. These calls are a space you can use any way you see fit, and you’ll have my complete focus.
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Monthly Script Reviews; every month you’ll send me one of your scripts and I’ll go through it in as much detail as possible, leaving comments on where and how things could be improved and helping you to work out any weak links in your scriptwriting. I’ll aim to share every insight I can so that you can have complete confidence in every word of your script, knowing it’s the best it can be.
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The Guarantee
I want this to be an absolute no-brainer for you - an investment in the future of your channel that you can make without batting an eye.
So if for any reason within the first 30 days of signing up you don’t think that YTSP is for you, you can just send me an email and I’ll give you 100% of your money back, no questions asked.
Are you ready to begin your scriptwriting transformation?
I sure hope so. I’m super excited to get started.
