Content Camp Website Copy 2022 by Jennifer Bourn

Sales Page for Content Camp Website Copy 2022 by Jennifer Bourn:

Free Sample Download Content Camp Website Copy 2022 by Jennifer Bourn

https://mega.nz/file/RPcFgByZ#VKl5pM086VEzgVkM2LjnJBAhS5Rca2nfO15-hcNXuyY

TOTAL DOWNLOAD SIZE: 7.16GB

   

Content Camp: Website Copy Logo
The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Write Your Copy At Your Own Pace!
Learn To Write Website Copy That Converts

Whether you're creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you're in the right place.

If you are building a brand or business of any kind, you need a website. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.

Yes, you could hire a copywriter to write your website copy but maybe…

    You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
    You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
    You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.

So you decided to do it yourself. You are the expert on your business after all. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?

Wrong. OMG. So unbelievably wrong.

I-started-this-six-months-ago-and-I’m-still-not-done wrong…
I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!

It’s freaking hard to write about yourself and your own business!

Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:

    I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
    I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
    I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
    I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
    My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!

I feel your pain and so do A LOT of other business owners just like you. I write copy for a living and writing copy for my own website is one million times harder than writing copy for my clients.

But I learned a secret that changed everything.

Professional copywriters never start with a blank screen and zero direction and magically produce brilliant, conversion-focused copy.

Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.

That’s exactly what I’m sharing at Content Camp: Website Copy!

Welcome freelancers, solopreneurs, small business owners, marketing managers, content creators, bloggers, and side hustlers!

I am Jennifer Bourn — creative, doer, designer, content creator, and mentor to freelancers with big dreams and bold goals. I am thrilled you’re here, checking out the upcoming Content Camp workshops.

I hope you’ll join us for one, two, or all three immersive, interactive workshop events…

    Content Camp: Brand Messaging
    Content Camp: Website Copy
    Content Camp: Content Marketing

…so you can expand your reach, gain visibility, land more (and better) clients and customers, build your email list, increase revenue, and attract exciting opportunities.

If you have any questions, please reach out!
Get Your Website Copy Done At Content Camp

From your Home and About pages to your Services and Contact pages to your testimonials and calls to action, we'll cover it step-by-step one page at a time.

When you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.

You’ll also get:

    Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
    Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
    A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.

What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!

    TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!

It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!

I want you to feel that relief and joy too.
Melanie Adcock

"I knew I needed to work on my website copy but kept putting it off. 'Client work first' is what I kept telling myself. I was a little hesitant to sign up for CCWC because of the time commitment but it was totally worth it.

Setting aside this time was so valuable. CCWC trains you on how to think about your website copy and the live copy reviews were so helpful. I was able to crank out my website copy during the solo work time — and that has inspired me to do even more. What an awesome experience!"

Melanie Adcock

Adcockcreative.com
Mischelle ONeal

"I was doing a website refresh already so CCWC was a no-brainer. Plus, I knew if Jennifer Bourn was running it, it would be top-notch. She packs amazing value into everything and is a wealth of knowledge and this workshop was phenomenal! What I love about the workbook and materials is that I can use them again and again.

I got all of the copy done for my entire website and live critiques and feedback to make it even better. Now, all I have to do is to refine it and design the final pages."

Mischelle ONeal

MasteringYourMonday.com
Eileen Schaubert

"My website copy was at least 2 years out of date and it didn't reflect my current business. Now, my drafts are in good shape and I'm confident I'll be updating my website this month! Each day, CCWC took things step-by-step.

I learned quite a bit from other participants' questions and feedback and used the copy review sessions to try out copy ideas I have been debating since the start of my business. The positive response and suggestions for fleshing out those ideas were very helpful."

Eileen Schaubert

Eileenschaubert.com
Kiki Robinson

"I was stuck. Really stuck. I felt overwhelmed and did everything but write my website copy. Then I discovered Content Camp: Website Copy. I just knew I found what I needed, only had a few minutes to make a decision (the workshop had already started), and went with it — and I don't regret it a bit.

I finally understand that a big part of why I felt stuck was not having frameworks in place for my offers. I am very thankful for the in-depth information about each website page included in the workbook and the live copy reviews were bomb. I now feel empowered and have valuable resources to leverage as I write my copy."

Kiki Robinson | Faith Artist
Hiring A Copywriter Costs Thousands. Lifetime Access To Content Camp: Website Copy Is Less Than $300!

Website copy causes more frustrating delays than an understaffed restaurant on a Friday night. Put your money where your mouth is and get your website copy done with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!
OR

Content Camp Workshop Bundle $599

Sign Up Now!
Payment Types
Content Camp Day 1 Agenda

You'll focus on what you're selling, write the copy for an offer page that converts, and set clear expectations with your portfolio or experience page.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the entire Content Camp: Website Copy event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, and get the best results.

9:00 am – 10:45 am Pacific
Write Your Services Or Offer Page
To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.

11:00 am – 12:15 pm Pacific
Breakouts: Build Your Portfolio / Highlight The Experience
People want to know about your work, your approach, and the experience they will have. The Portfolio Workshop covers how to build a portfolio that converts, while the Experience Workshop covers how to share your methodology or client experience.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Your Calls To Action
Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
It’s difficult to evaluate the clarity of your copy and its ability to captivate others. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Content Camp Day 2 Agenda

You'll write a story-driven about page that reflects your personality and supports your offers and craft your next steps pages to capture hot leads.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your About Page
Your about page helps your audience get to know you, trust you, and build a meaningful connection with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.

11:00 am – 12:15 pm Pacific
Breakouts: Create Your Next Steps Pages
Your website needs to turn visitors into buyers and subscribers, which means defining the process for taking action. Based on your needs, choose the Contact Page, Inquiry Page, or Thank You Page Workshop and invite prospects to take the best next step.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Personality Injections
The secret to writing unique website copy that resonates with ideal buyers is infusing your personality into the copy. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
Writing great website copy, means immersing yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
You may be too close to your own story and brand to see its magic and potential impact. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Content Camp Day 3 Agenda

You'll write captivating homepage copy that leads visitors to your most important pages and create pages that enhance authority and build trust.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your Website Home Page
A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.

11:00 am – 12:15 pm Pacific
Breakouts: Speaking, Media, Or FAQs
Business growth is about expanding brand visibility and helping leads feel comfortable and confident taking action. Choose your workshop: Write your speaking page, craft a powerful media page, or learn to leverage FAQs to close sales faster.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Email Marketing Opt-In Offers
Not all visitors will be ready to hire you or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.

3:30 pm – 5:00 pm Pacific
Get Feedback On Your Copy
Are you explaining your work and its impact in a clear and compelling way? Submit your draft copy in this final hot seat session, to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Make The Website Copywriting Process Easier By Preparing For Success

Five mini prep exercises help you get ready to participate fully in Content Camp: Website Copy and set you up for success without overwhelm.

To get your website copy done in three days, we’ll hit the ground running on the first day of Content Camp: Website Copy and dive right into writing copy for your services and offer pages.

It’s serious work because the success of your business is serious stuff.

    I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.

    I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.

Five Mini Prep Exercises To Set You Up For Success:

    Understand Your Audience:
    You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise shows you how to gather audience insights that help you write copy that converts.
    Assess Your Testimonials:
    This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to.
    Review Your Brand Assets:
    You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to.
    Define Your Website Strategy:
    Every website has three core sections, each with a different purpose. This exercise will walk you through the process of not only defining your website goals and desired outcomes but also planning your website strategy and the pages you need.
    Get In The Right Frame Of Mind:
    Mindset is everything when it comes to writing effective website copy. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.

Get Your Website Content Done With Lifetime Access To Content Camp: Website Copy!

Website copy causes more frustration than an overbooked doctor's office on a Monday afternoon. Make an appointment with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!
OR

Content Camp Workshop Bundle $599

Sign Up Now
Payment Types
What's Included In Content Camp: Website Copy

Everything you need to plan, write, and publish your website copy with total confidence that it will visitors into clients, customers, and subscribers.
1Content Camp Workshops
9 Interactive Workshops

Live Workshops And Q&A To Get You Unstuck And On Your Way

Each day of Content Camp: Website Copy features interactive workshops with page-specific copywriting training, frameworks, wireframes, and instructions, as well as hot seats, and Q&A opportunities to get help with your website copy.
2Content Camp Workbook
A Comprehensive Workbook

Everything You Need To Take Action And Write Compelling Copy In One Place

A comprehensive workbook provides instructions, frameworks, templates, prompts, wireframes, and worksheets to help you plan, outline, and write your website copy whether you're working on the computer or with paper and pencils.
3Content Camp Get It Done Block
Daily "Get It Done" Time

Solo Work Time Between Afternoon Sessions To Focus And Write Without Distractions

Each day includes a Get It Done Block so you can continue working on and writing the website copy started during the workshops, without distractions and the FOMO that comes with muting all the great Q&As in the live workshop.
4Content Camp Content Review
Copy Reviews And Feedback

Submit Your Draft Website Copy For Review By Content Camp Experts

After each Get It Done Block, submit your in-progress or draft content for review and get direct actionable feedback so you can clarify and refine your messaging, improve the flow, and feel confident about finalizing your website copy.
5Content Camp Recordings
Replays + Recordings

Lifetime Access To All Materials And Lifetime Participation Rights

All workshops and live copy review sessions are recorded and registration includes lifetime access to all workshop materials and the ability to attend future Content Camp: Website Copy live workshop events for free!
6Website Keyword Research For SEO
Five Mini Prep Exercises

Get Some Help To Ensure You're Prepared To Write Your Copy

Simplify the website copywriting process and gain clarity on your business model, audience, messaging, and desired results BEFORE you start writing your website copy so you can avoid overwhelm and set yourself up for success.
Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!

Learn how to think about and perform keyword research for your website's most important web pages.

Pathfinder SEO Website Copy Keyword Research Bonus

Search engine optimization (SEO) plays a critical role in the success of your website. A good SEO strategy starts with keyword research and using the keywords you identify throughout your website copy, and on sales and landing pages, blog posts, and/or podcast episodes. Keyword research also plays a role in the success of your brand messaging and content marketing.

That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.

    The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
    The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
    The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.

Meet Your Workshop Leaders

Get to know the experts you'll be learning from and working with during your three days at Content Camp.
Jennifer Bourn
Jennifer Bourn, Designer, Content Strategist, Business Mentor

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.
Chris Lema
Chris Lema, VP at Nexcess

Whether telling a story from stage, on a website, or in a blog post, Chris Lema knows which words to use to get people to act. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.
Kelly Azevedo
Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.
James Seligman

"I've always struggled with writing my own website copy and getting the right message across. The CCWC workbook, examples, and frameworks are fantastic. They provide a clear step-by-step path and I'm now writing, updating, and redoing pages, and even creating a new portfolio and case study template."

James Seligman

jmcamedia.com
Michele Bergh

"I have wanted to redo my website for a long time. I recently did a pretty big update but struggled with the copy and wording and whether I'd covered the 'right' things. Now my copy feels good and I feel ready to make the final refinements and be done. Moving forward, I'll be very comfortable sharing my site."

Michele Bergh

berghconsulting.com
Leanne Mitton

"CCWC was amazing. It gave me the framework and motivation to focus on my business and website copy, and it was helpful hearing other people's questions. I've gained more clarity on my business model and the services I want to offer and I have fantastic new pages for my website that are almost ready to go."

Leanne Mitton

Norlink.ca
Stacy Clements

"I spend a lot of time helping clients improve their websites but when it came to my own, I procrastinated and never made time for it. This workshop gives you a workbook that lays everything out step-by-step step. I'm not finished but I did get more done in this three-day workshop than I have in the past six months. And I'm not just talking about my website copy. I also gained more clarity on my offers.

You might be hesitant to let Jennifer review your copy in front of others, but I assure you, the copy reviews are one of the most valuable parts of the workshop! It's not copy shaming, it's gaining new perspectives from people who want you to succeed — well worth the investment!"

Stacy Clements

Milepost42.com
Rachel Ober

"I didn't have a website for my new business because I wasn't sure what the 'right' thing to say was. I suffered from analysis paralysis and researched everything but it always seemed like I was treading water.

The CCWC pre-work and workbook are full of information I will be referencing for YEARS to come. Nothing compares to what Content Camp provides — and this is coming from someone who also puts together technical workshops! Getting immediate feedback on your work is so valuable. You don't feel like you're going at it alone and have a team of compassionate, expert teachers there to lead the way. I have committed to being a Jennifer Bourn stan!"

Rachel Ober

Rachelober.com
Patrick Boehner

"I'd been putting off building my own website for two years and I build websites for a living! It felt overwhelming and I made every excuse to avoid getting it done. CCWC was exactly what I needed. This is one of the most comprehensive, actionable workshops I have ever taken. While the workbooks are worth the investment alone, you also get training, Q&A, dedicated work time, and live copy reviews.

If you sign up for this workshop, you will make progress towards your goals and get unstuck — and that's hard to say about a lot of online programs. After CCWC, I have a sitemap, content structure, outlines, and rough copy for everything I need to finally finish my website."

Patrick Boehner

Patrickboehner.com
When You Sign Up For A Content Camp Virtual Workshop, You Get Lifetime Access!

Each Content Camp workshop — Brand Messaging, Website Copy, And Content Marketing — is $299. Sign up for one workshop or get the Content Camp Bundle and get lifetime access to all three Content Camp workshops.
Content Camp: Brand Messaging
Content Camp: Brand Messaging

Define a powerful, clear message that resonates with the right audience

Now Available On Demand!

Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.

Learn More
Content Camp: Website Copy
Content Camp: Website Copy

Write website copy that turns browsers into buyers and subscribers

Now Available On Demand!

Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.

Sign Up For $299!
Content Camp: Content Marketing
Content Camp: Content Marketing

Create a content marketing plan to increase traffic, visibility, and reach

September 27-29, 2022!

Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.

Learn More
Content Camp: Website Copy FAQs

If you have a question about Content Camp, I have an answer for you!

What are the Content Camp workshop dates again?

Content Camp: Brand Messaging and Content Camp: Website Copy are over so all workshop sessions are now available on-demand immediately. Content Camp: Content Marketing is September 27-29, 2022.

I want the bundle but is there a payment plan?

YES! If you’re all-in and want to attend all three Content Camp workshops but also want to spread out your investment, you can take advantage of the three-payment plan option and split it into three easy payments of $200.

Are the workshops recorded? How long will I have access?

Yes, all live event workshops and review sessions are recorded. Registration includes lifetime access to all workshop materials — the prep exercises, workshop training videos, audio downloads, workbooks, worksheets, and recordings.

The interactive part of the workshops — Q&A and copy review sessions — remain available through the end of the year. I don’t maintain access to those forever because they’re specific to attendees, based on the action they’re taking at the moment, and by then, obsolete.

How is the workbook provided to attendees?

The workbook is provided in PDF format. Attendees can visit the Content Camp: Website Copy Workshop Headquarters to download the workbook file. For those who like to work digitally, all worksheets are also provided in Google Docs or Google Sheets formats.

What do I need to participate in Content Camp?

Each workshop will guide you through carefully-planned exercises step-by-step and the workbook contains everything you need. Plan on downloading and printing the Content Camp: Website Copy workbook in advance. Most attendees have it printed/bound somewhere like The UPS Store or FedEx Office, others put it in a binder.

You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You also may want your favorite pencils/pens, highlighters, a yummy beverage and snacks, and maybe even some sticky notes!

Can bring my virtual assistant or team to Content Camp?

YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp: Website Copy with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login. Reach out for group pricing.

What happens if I bought a ticket but can’t go to Content Camp?

All Content Camp: Website Copy ticket sales are final and non-refundable.

Have a question that hasn’t been answered on this page?

Ask me anything about Content Camp: Website Copy or the Content Camp Workshop Bundle! I’m happy to answer questions and help you figure out if one or all of the workshops can help you achieve your goals.

How do the workshops work when attendees are remote and not in the same room?

All workshop sessions are split into two sections:

    A 15-20ish minute pre-recorded workshop training with instructions
    A hands-on group working session and live Q&A

You can choose to watch the training and instruction session and then work on your own, or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.

My advice is to be careful of spending too much time worried about what other people are doing and asking. Make Content Camp about advancing YOUR goals and YOUR business.

Everything is recorded and available to revisit in the future. This means you have permission to be selfish. You can mute the workshop portion, get your work done, and jump in only when you have a question, then come back and listen to questions asked by others later on.

How you do Content Camp is up to you.
Sherri Goodman

"CCWC was AWESOME! I am so happy to have my home, about, and offer pages done. I really liked the copywriting approach and loved the workbook with visual wireframe layouts and instructions for what to put where.

The solo work gave me time to dig in, absorb the frameworks, and write — and the copy reviews were stellar! Getting feedback from 2-3 people with different perspectives helped immensely. It felt like we were collaborating and discussing the nuances and how things could go. That was the best part: getting actual suggestions to make my copy better. It really cemented the whole process in my mind."

Sherri Goodman

Goodman-graphics.com
Ann Marie Gill

"I had been "saying" that was going to rewrite my website copy for months, yet I never made time to do it. It seemed too cumbersome and overwhelming, but Jennifer always over-delivers, and her workshops are extremely valuable so I signed up. I loved the mix of presentation, discussion, solo work, and live copy reviews. The reviews were extremely helpful and I learned a great deal from the advice provided to others too.

Content Camp: Website Copy was excellent. I got the hard pages done - the About, Services, and Home — and thanks to the clear instructions and feedback I received, I feel really proud of the way they turned out."

Ann Marie Gill

cascadevalleydesigns.com
Heather Erickson

"I am a professional content writer who has ignored my personal website for a couple of years. I signed up to sharpen my sales page writing skills and it was totally worth it! It was such a great experience.

CCWC helped me immediately put everything learned to good use. I got 1:1 help with my questions and concerns and was able to write all new copy for my website. I even made some changes to my business model, thanks to the feedback I got from the live reviews and Q&A sessions. I have another website that needs updating and thanks to the CCWC lessons and materials, I now know how to do that."

Heather Erickson

facingcancerwithgrace.com
Accept Website Shame, Or Finally Write Copy You Can Be Proud Of, It's Up To You!

Waiting for your website to be "ready" is as frustrating as waiting in the 85-car-long In-N-Out Drive Thru line at noon! Stop waiting! Sign up for Content Camp: Website Copy or SAVE BIG with the Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sales Page for Content Camp Website Copy 2022 by Jennifer Bourn:

Free Sample Download Content Camp Website Copy 2022 by Jennifer Bourn

https://mega.nz/file/RPcFgByZ#VKl5pM086VEzgVkM2LjnJBAhS5Rca2nfO15-hcNXuyY

TOTAL DOWNLOAD SIZE: 7.16GB

   

Content Camp: Website Copy Logo
The Live Workshop May Be Over, But That Means You Can Get Everything On-Demand And Write Your Copy At Your Own Pace!
Learn To Write Website Copy That Converts

Whether you're creating copy for your first website, upleveling existing website copy to align with your big vision, or rewriting your website copy for a rebrand or redesign, you're in the right place.

If you are building a brand or business of any kind, you need a website. And if you need a website, you need website copy — the words and text that fill each page and persuade a visitor to hire you, buy from you, learn from you, or subscribe to your email list.

Yes, you could hire a copywriter to write your website copy but maybe…

    You tried hiring a copywriter and it didn’t work out so well. The draft copy you received sounded nothing like you!
    You reached out to a few copywriters but their intake forms were intense and you didn’t have answers to all of their questions.
    You don’t have unlimited funds and copywriters are EXPENSIVE! You’d rather spend your hard-earned money on design and marketing.

So you decided to do it yourself. You are the expert on your business after all. And, you’re one smart cookie. So planning, outlining, and writing your own website copy couldn’t be that hard, right?

Wrong. OMG. So unbelievably wrong.

I-started-this-six-months-ago-and-I’m-still-not-done wrong…
I get it. Writing website copy seems simple, and dare I say easy… until you actually sit down and start doing it!

It’s freaking hard to write about yourself and your own business!

Since you’re here, I’m guessing you can relate and one of these examples describes you perfectly:

    I’m overwhelmed and struggling to get my website copy done. It’s holding me back and negatively affecting my business.
    I’ve started writing my website copy and even have a draft done but it doesn’t feel quite right and I don’t know why.
    I avoid working on my website copy because it feels really complicated and I’m not sure what to say or where to start.
    I want to write my own website copy and I’m confident I could do a great job — but I need some help and guidance.
    My web designer said I had to provide the final website copy before they start my website and WTF? How do I do that?!

I feel your pain and so do A LOT of other business owners just like you. I write copy for a living and writing copy for my own website is one million times harder than writing copy for my clients.

But I learned a secret that changed everything.

Professional copywriters never start with a blank screen and zero direction and magically produce brilliant, conversion-focused copy.

Experienced copywriters know that the secret to writing head-turning copy that converts is working with proven frameworks, templates, and prompts — and over the years, I’ve collected, tweaked, created, and refined my own collection of copywriting tools, frameworks, and resources that make writing website copy easier and faster.

That’s exactly what I’m sharing at Content Camp: Website Copy!

Welcome freelancers, solopreneurs, small business owners, marketing managers, content creators, bloggers, and side hustlers!

I am Jennifer Bourn — creative, doer, designer, content creator, and mentor to freelancers with big dreams and bold goals. I am thrilled you’re here, checking out the upcoming Content Camp workshops.

I hope you’ll join us for one, two, or all three immersive, interactive workshop events…

    Content Camp: Brand Messaging
    Content Camp: Website Copy
    Content Camp: Content Marketing

…so you can expand your reach, gain visibility, land more (and better) clients and customers, build your email list, increase revenue, and attract exciting opportunities.

If you have any questions, please reach out!
Get Your Website Copy Done At Content Camp

From your Home and About pages to your Services and Contact pages to your testimonials and calls to action, we'll cover it step-by-step one page at a time.

When you snag a ticket to Content Camp: Website Copy (or the bundle of all three Content Camp events) and join me for three days of workshops, you’ll get the what, the why, the who, the where, the when, and the how.

You’ll also get:

    Frameworks, templates, wireframes, and instructions so you know what to say on each page, how best to say it, and in what order to say it.
    Direct, specific, actionable feedback from experts on your website copy drafts so you can feel confident in your direction and message.
    A comprehensive workbook that covers every aspect of Content Camp: Website Copy that you can reference again and again.

What’s even better is that because the event is workshop-style, you’ll be working on your website copy and making meaningful progress in every session — and you’ll have guidance, help, and support every step of the way!

    TRUTH: Most attendees leave with their copy done and ready for a final proofread, others with solid drafts of their top-level pages completed. It is possible!

It’s pretty incredible to see someone who has been agonizing over their website copy for months, show up, focus, and not only get it done in three days but also feel excited and proud of the quality of copy they produced!

I want you to feel that relief and joy too.
Melanie Adcock

"I knew I needed to work on my website copy but kept putting it off. 'Client work first' is what I kept telling myself. I was a little hesitant to sign up for CCWC because of the time commitment but it was totally worth it.

Setting aside this time was so valuable. CCWC trains you on how to think about your website copy and the live copy reviews were so helpful. I was able to crank out my website copy during the solo work time — and that has inspired me to do even more. What an awesome experience!"

Melanie Adcock

Adcockcreative.com
Mischelle ONeal

"I was doing a website refresh already so CCWC was a no-brainer. Plus, I knew if Jennifer Bourn was running it, it would be top-notch. She packs amazing value into everything and is a wealth of knowledge and this workshop was phenomenal! What I love about the workbook and materials is that I can use them again and again.

I got all of the copy done for my entire website and live critiques and feedback to make it even better. Now, all I have to do is to refine it and design the final pages."

Mischelle ONeal

MasteringYourMonday.com
Eileen Schaubert

"My website copy was at least 2 years out of date and it didn't reflect my current business. Now, my drafts are in good shape and I'm confident I'll be updating my website this month! Each day, CCWC took things step-by-step.

I learned quite a bit from other participants' questions and feedback and used the copy review sessions to try out copy ideas I have been debating since the start of my business. The positive response and suggestions for fleshing out those ideas were very helpful."

Eileen Schaubert

Eileenschaubert.com
Kiki Robinson

"I was stuck. Really stuck. I felt overwhelmed and did everything but write my website copy. Then I discovered Content Camp: Website Copy. I just knew I found what I needed, only had a few minutes to make a decision (the workshop had already started), and went with it — and I don't regret it a bit.

I finally understand that a big part of why I felt stuck was not having frameworks in place for my offers. I am very thankful for the in-depth information about each website page included in the workbook and the live copy reviews were bomb. I now feel empowered and have valuable resources to leverage as I write my copy."

Kiki Robinson | Faith Artist
Hiring A Copywriter Costs Thousands. Lifetime Access To Content Camp: Website Copy Is Less Than $300!

Website copy causes more frustrating delays than an understaffed restaurant on a Friday night. Put your money where your mouth is and get your website copy done with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!
OR

Content Camp Workshop Bundle $599

Sign Up Now!
Payment Types
Content Camp Day 1 Agenda

You'll focus on what you're selling, write the copy for an offer page that converts, and set clear expectations with your portfolio or experience page.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the entire Content Camp: Website Copy event, instructions for all workshop and review sessions, and guidelines for participation. Receive tips to reduce overwhelm, stay focused, and get the best results.

9:00 am – 10:45 am Pacific
Write Your Services Or Offer Page
To inspire a visitor to take action, they must connect with your offer and message. In this workshop, you’ll write your offer page(s) and position your services, course, membership, program, or product as the best choice for your ideal clients and customers.

11:00 am – 12:15 pm Pacific
Breakouts: Build Your Portfolio / Highlight The Experience
People want to know about your work, your approach, and the experience they will have. The Portfolio Workshop covers how to build a portfolio that converts, while the Experience Workshop covers how to share your methodology or client experience.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Your Calls To Action
Every page on your website will have a specific purpose — to get visitors to take action, and that is done with a call to action (CTA). In this mini-workshop, you’ll learn the type of CTAs you need, where to put them, and how to ensure they drive action.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
The workshops provide time to get started writing your copy and Q&A to get you unstuck. Now, you’ll continue that work on your own, without distraction, to finish solid drafts of your offer page and either your experience page or portfolio entries.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
It’s difficult to evaluate the clarity of your copy and its ability to captivate others. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Content Camp Day 2 Agenda

You'll write a story-driven about page that reflects your personality and supports your offers and craft your next steps pages to capture hot leads.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the second day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to stay on track and get the support you need. Share your Day 1 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your About Page
Your about page helps your audience get to know you, trust you, and build a meaningful connection with you. In this workshop, you’ll write an about page that positions your offer as the best solution and positions you as the best person to deliver results.

11:00 am – 12:15 pm Pacific
Breakouts: Create Your Next Steps Pages
Your website needs to turn visitors into buyers and subscribers, which means defining the process for taking action. Based on your needs, choose the Contact Page, Inquiry Page, or Thank You Page Workshop and invite prospects to take the best next step.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Personality Injections
The secret to writing unique website copy that resonates with ideal buyers is infusing your personality into the copy. In this mini-workshop, you’ll learn how to let your personality shine (without overdoing it) and get prompts that make it easier!

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
Writing great website copy, means immersing yourself in your brand. In this two-hour time block, you’ll continue working on the copy started during the morning workshops, so you can finish a draft of your about page and create your next steps pages.

3:30 pm – 5:00 pm Pacific
Get Actionable Feedback On Your Copy
You may be too close to your own story and brand to see its magic and potential impact. In this hot seat session, you can submit your draft copy to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Content Camp Day 3 Agenda

You'll write captivating homepage copy that leads visitors to your most important pages and create pages that enhance authority and build trust.

8:30 am – 8:45 am Pacific
Kick Off And Opening Remarks
Get the lay of the land for the last day of Content Camp. Receive instructions for all workshop and review sessions, guidelines for participation, and tips to get your website copy completed. Share your Day 2 Ah-Has and accomplishments.

9:00 am – 10:45 am Pacific
Write Your Website Home Page
A successful home page provides a snapshot of your website on a single page. It introduces capabilities, teases possibilities, and reinforces authority. In this workshop, you’ll write your homepage and ensure it helps ideal buyers realize they’re in the right place.

11:00 am – 12:15 pm Pacific
Breakouts: Speaking, Media, Or FAQs
Business growth is about expanding brand visibility and helping leads feel comfortable and confident taking action. Choose your workshop: Write your speaking page, craft a powerful media page, or learn to leverage FAQs to close sales faster.

12:30 pm – 1:00 pm Pacific
Copy Quickie: Email Marketing Opt-In Offers
Not all visitors will be ready to hire you or buy from you. Invite them to stay in touch so you’re top of mind when they are ready. In this mini-workshop, you’ll discover best practices for integrating an email list-building opt-in offer with your website.

1:00 pm – 3:30 pm Pacific
Solo Work: Get Focused And Get It Done
In this final two-hour time block, you’ll once again, work on your own, without distraction, to finish your homepage copy and revisit the drafts of your other web pages to refine your copy and ensure your message is consistent from page to page.

3:30 pm – 5:00 pm Pacific
Get Feedback On Your Copy
Are you explaining your work and its impact in a clear and compelling way? Submit your draft copy in this final hot seat session, to get on-the-spot feedback or watch the copy reviews to get insights and tips to improve your copy.
Make The Website Copywriting Process Easier By Preparing For Success

Five mini prep exercises help you get ready to participate fully in Content Camp: Website Copy and set you up for success without overwhelm.

To get your website copy done in three days, we’ll hit the ground running on the first day of Content Camp: Website Copy and dive right into writing copy for your services and offer pages.

It’s serious work because the success of your business is serious stuff.

    I won’t lie, tell you it’s going to be easy, and sugarcoat things to trick you into signing up. If writing your website copy was easy, you’d already have it done.

    I will help you prepare for Content Camp so you’re ready to go on day one, with five mini pre-event prep exercises — each with a step-by-step workbook.

Five Mini Prep Exercises To Set You Up For Success:

    Understand Your Audience:
    You can’t write copy that captures attention and helps people identify as a perfect fit if you don’t know who you’re speaking to or what they care about. This exercise shows you how to gather audience insights that help you write copy that converts.
    Assess Your Testimonials:
    This exercise shows you how to get testimonials that sell your offers, what to do if you don’t have clients or customers yet, and how to use customer feedback to create sales statements ideal clients and customers can relate to.
    Review Your Brand Assets:
    You likely already have marketing materials, profiles, and copy written for your brand. This exercise walks you through the process of assessing the copy you already have so you don’t have to start from scratch if you don’t need to.
    Define Your Website Strategy:
    Every website has three core sections, each with a different purpose. This exercise will walk you through the process of not only defining your website goals and desired outcomes but also planning your website strategy and the pages you need.
    Get In The Right Frame Of Mind:
    Mindset is everything when it comes to writing effective website copy. This brainstorming exercise will help you rev up your creativity and start thinking about the pages you’ll write at Content Camp and the details you want to communicate.

Get Your Website Content Done With Lifetime Access To Content Camp: Website Copy!

Website copy causes more frustration than an overbooked doctor's office on a Monday afternoon. Make an appointment with Content Camp: Website Copy or SAVE BIG with the Content Camp Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299

Sign Up Now!
OR

Content Camp Workshop Bundle $599

Sign Up Now
Payment Types
What's Included In Content Camp: Website Copy

Everything you need to plan, write, and publish your website copy with total confidence that it will visitors into clients, customers, and subscribers.
1Content Camp Workshops
9 Interactive Workshops

Live Workshops And Q&A To Get You Unstuck And On Your Way

Each day of Content Camp: Website Copy features interactive workshops with page-specific copywriting training, frameworks, wireframes, and instructions, as well as hot seats, and Q&A opportunities to get help with your website copy.
2Content Camp Workbook
A Comprehensive Workbook

Everything You Need To Take Action And Write Compelling Copy In One Place

A comprehensive workbook provides instructions, frameworks, templates, prompts, wireframes, and worksheets to help you plan, outline, and write your website copy whether you're working on the computer or with paper and pencils.
3Content Camp Get It Done Block
Daily "Get It Done" Time

Solo Work Time Between Afternoon Sessions To Focus And Write Without Distractions

Each day includes a Get It Done Block so you can continue working on and writing the website copy started during the workshops, without distractions and the FOMO that comes with muting all the great Q&As in the live workshop.
4Content Camp Content Review
Copy Reviews And Feedback

Submit Your Draft Website Copy For Review By Content Camp Experts

After each Get It Done Block, submit your in-progress or draft content for review and get direct actionable feedback so you can clarify and refine your messaging, improve the flow, and feel confident about finalizing your website copy.
5Content Camp Recordings
Replays + Recordings

Lifetime Access To All Materials And Lifetime Participation Rights

All workshops and live copy review sessions are recorded and registration includes lifetime access to all workshop materials and the ability to attend future Content Camp: Website Copy live workshop events for free!
6Website Keyword Research For SEO
Five Mini Prep Exercises

Get Some Help To Ensure You're Prepared To Write Your Copy

Simplify the website copywriting process and gain clarity on your business model, audience, messaging, and desired results BEFORE you start writing your website copy so you can avoid overwhelm and set yourself up for success.
Plus, Get A BONUS Training From The SEO Experts At Pathfinder SEO!

Learn how to think about and perform keyword research for your website's most important web pages.

Pathfinder SEO Website Copy Keyword Research Bonus

Search engine optimization (SEO) plays a critical role in the success of your website. A good SEO strategy starts with keyword research and using the keywords you identify throughout your website copy, and on sales and landing pages, blog posts, and/or podcast episodes. Keyword research also plays a role in the success of your brand messaging and content marketing.

That’s why my friends at Pathfinder SEO have partnered with Content Camp to provide three unique, SEO-focused keyword research trainings — one for each Content Camp event.

    The Content Camp: Brand Messaging SEO training walks you through the process of doing keyword research for your core brand.
    The Content Camp: Website Copy SEO training covers the process of doing keyword research for individual web pages.
    The Content Camp: Content Marketing SEO training reviews the process of doing keyword research for specific pieces of content and campaigns.

Meet Your Workshop Leaders

Get to know the experts you'll be learning from and working with during your three days at Content Camp.
Jennifer Bourn
Jennifer Bourn, Designer, Content Strategist, Business Mentor

With 23 years of experience, Jennifer Bourn leverages her graphic design, web design, and copywriting background to help small businesses build brands, create content, and grow profitable online platforms. Known for her ability to make the complex simple, Jennifer has parlayed her experience into webinars, workshops, business training programs, and online courses that help freelancers build sustainable, enjoyable, profitable businesses that support the lifestyle they desire.
Chris Lema
Chris Lema, VP at Nexcess

Whether telling a story from stage, on a website, or in a blog post, Chris Lema knows which words to use to get people to act. It’s a skill he’s refined over the last thirty years, and one he’s been sharing for the last ten years. Unlike gifted copywriters who can’t explain what they’re doing, Chris has helped countless entrepreneurs with their website copy, speeches, and landing pages. As a VP at Nexcess, he’s often found at conferences, on stage, continually refining the communications strategies he’ll share with you.
Kelly Azevedo
Kelly Azevedo, Founder of She's Got Systems

Kelly Azevedo is the founder of She’s Got Systems. She is an experienced online business strategist, systems expert, and implementation master. For the past 10 years, Kelly has worked with successful online businesses to build powerful business backend systems that deliver long-lasting results. She teaches systems for marketing and launches, hiring and team management, and the customer journey, all to help entrepreneurs create more freedom and build stronger businesses.
James Seligman

"I've always struggled with writing my own website copy and getting the right message across. The CCWC workbook, examples, and frameworks are fantastic. They provide a clear step-by-step path and I'm now writing, updating, and redoing pages, and even creating a new portfolio and case study template."

James Seligman

jmcamedia.com
Michele Bergh

"I have wanted to redo my website for a long time. I recently did a pretty big update but struggled with the copy and wording and whether I'd covered the 'right' things. Now my copy feels good and I feel ready to make the final refinements and be done. Moving forward, I'll be very comfortable sharing my site."

Michele Bergh

berghconsulting.com
Leanne Mitton

"CCWC was amazing. It gave me the framework and motivation to focus on my business and website copy, and it was helpful hearing other people's questions. I've gained more clarity on my business model and the services I want to offer and I have fantastic new pages for my website that are almost ready to go."

Leanne Mitton

Norlink.ca
Stacy Clements

"I spend a lot of time helping clients improve their websites but when it came to my own, I procrastinated and never made time for it. This workshop gives you a workbook that lays everything out step-by-step step. I'm not finished but I did get more done in this three-day workshop than I have in the past six months. And I'm not just talking about my website copy. I also gained more clarity on my offers.

You might be hesitant to let Jennifer review your copy in front of others, but I assure you, the copy reviews are one of the most valuable parts of the workshop! It's not copy shaming, it's gaining new perspectives from people who want you to succeed — well worth the investment!"

Stacy Clements

Milepost42.com
Rachel Ober

"I didn't have a website for my new business because I wasn't sure what the 'right' thing to say was. I suffered from analysis paralysis and researched everything but it always seemed like I was treading water.

The CCWC pre-work and workbook are full of information I will be referencing for YEARS to come. Nothing compares to what Content Camp provides — and this is coming from someone who also puts together technical workshops! Getting immediate feedback on your work is so valuable. You don't feel like you're going at it alone and have a team of compassionate, expert teachers there to lead the way. I have committed to being a Jennifer Bourn stan!"

Rachel Ober

Rachelober.com
Patrick Boehner

"I'd been putting off building my own website for two years and I build websites for a living! It felt overwhelming and I made every excuse to avoid getting it done. CCWC was exactly what I needed. This is one of the most comprehensive, actionable workshops I have ever taken. While the workbooks are worth the investment alone, you also get training, Q&A, dedicated work time, and live copy reviews.

If you sign up for this workshop, you will make progress towards your goals and get unstuck — and that's hard to say about a lot of online programs. After CCWC, I have a sitemap, content structure, outlines, and rough copy for everything I need to finally finish my website."

Patrick Boehner

Patrickboehner.com
When You Sign Up For A Content Camp Virtual Workshop, You Get Lifetime Access!

Each Content Camp workshop — Brand Messaging, Website Copy, And Content Marketing — is $299. Sign up for one workshop or get the Content Camp Bundle and get lifetime access to all three Content Camp workshops.
Content Camp: Brand Messaging
Content Camp: Brand Messaging

Define a powerful, clear message that resonates with the right audience

Now Available On Demand!

Everything you need to define and clarify your brand message so you can speak powerfully and confidently about what you do and why it matters, in any medium. Get formulas, frameworks, directions, prompts, examples, live support, and message reviews.

Learn More
Content Camp: Website Copy
Content Camp: Website Copy

Write website copy that turns browsers into buyers and subscribers

Now Available On Demand!

Everything you need to write compelling, persuasive website copy that makes your offers irresistible. Get step-by-step frameworks, directions, prompts, examples, and worksheets, live support, and copy reviews for all of the most common web pages businesses need.

Sign Up For $299!
Content Camp: Content Marketing
Content Camp: Content Marketing

Create a content marketing plan to increase traffic, visibility, and reach

September 27-29, 2022!

Everything you need to increase website traffic and organic reach with content marketing so you can grow your email list, attract more clients, and make more sales. Get frameworks, formulas, directions, resources, examples, live support, and strategy/content reviews.

Learn More
Content Camp: Website Copy FAQs

If you have a question about Content Camp, I have an answer for you!

What are the Content Camp workshop dates again?

Content Camp: Brand Messaging and Content Camp: Website Copy are over so all workshop sessions are now available on-demand immediately. Content Camp: Content Marketing is September 27-29, 2022.

I want the bundle but is there a payment plan?

YES! If you’re all-in and want to attend all three Content Camp workshops but also want to spread out your investment, you can take advantage of the three-payment plan option and split it into three easy payments of $200.

Are the workshops recorded? How long will I have access?

Yes, all live event workshops and review sessions are recorded. Registration includes lifetime access to all workshop materials — the prep exercises, workshop training videos, audio downloads, workbooks, worksheets, and recordings.

The interactive part of the workshops — Q&A and copy review sessions — remain available through the end of the year. I don’t maintain access to those forever because they’re specific to attendees, based on the action they’re taking at the moment, and by then, obsolete.

How is the workbook provided to attendees?

The workbook is provided in PDF format. Attendees can visit the Content Camp: Website Copy Workshop Headquarters to download the workbook file. For those who like to work digitally, all worksheets are also provided in Google Docs or Google Sheets formats.

What do I need to participate in Content Camp?

Each workshop will guide you through carefully-planned exercises step-by-step and the workbook contains everything you need. Plan on downloading and printing the Content Camp: Website Copy workbook in advance. Most attendees have it printed/bound somewhere like The UPS Store or FedEx Office, others put it in a binder.

You can stream/access the workshops from any device like your smartphone or a tablet, but there are some that will be easier if you are at a computer with access to files. You also may want your favorite pencils/pens, highlighters, a yummy beverage and snacks, and maybe even some sticky notes!

Can bring my virtual assistant or team to Content Camp?

YES! It’s a brilliant plan to have anyone working on your brand go through Content Camp: Website Copy with you so you can collaborate on the exercises and ensure everyone is on the same page. Each person who participates, however, must have their own ticket and unique login. Reach out for group pricing.

What happens if I bought a ticket but can’t go to Content Camp?

All Content Camp: Website Copy ticket sales are final and non-refundable.

Have a question that hasn’t been answered on this page?

Ask me anything about Content Camp: Website Copy or the Content Camp Workshop Bundle! I’m happy to answer questions and help you figure out if one or all of the workshops can help you achieve your goals.

How do the workshops work when attendees are remote and not in the same room?

All workshop sessions are split into two sections:

    A 15-20ish minute pre-recorded workshop training with instructions
    A hands-on group working session and live Q&A

You can choose to watch the training and instruction session and then work on your own, or you can hop into a shared Zoom Room to work alongside other attendees and ask questions.

My advice is to be careful of spending too much time worried about what other people are doing and asking. Make Content Camp about advancing YOUR goals and YOUR business.

Everything is recorded and available to revisit in the future. This means you have permission to be selfish. You can mute the workshop portion, get your work done, and jump in only when you have a question, then come back and listen to questions asked by others later on.

How you do Content Camp is up to you.
Sherri Goodman

"CCWC was AWESOME! I am so happy to have my home, about, and offer pages done. I really liked the copywriting approach and loved the workbook with visual wireframe layouts and instructions for what to put where.

The solo work gave me time to dig in, absorb the frameworks, and write — and the copy reviews were stellar! Getting feedback from 2-3 people with different perspectives helped immensely. It felt like we were collaborating and discussing the nuances and how things could go. That was the best part: getting actual suggestions to make my copy better. It really cemented the whole process in my mind."

Sherri Goodman

Goodman-graphics.com
Ann Marie Gill

"I had been "saying" that was going to rewrite my website copy for months, yet I never made time to do it. It seemed too cumbersome and overwhelming, but Jennifer always over-delivers, and her workshops are extremely valuable so I signed up. I loved the mix of presentation, discussion, solo work, and live copy reviews. The reviews were extremely helpful and I learned a great deal from the advice provided to others too.

Content Camp: Website Copy was excellent. I got the hard pages done - the About, Services, and Home — and thanks to the clear instructions and feedback I received, I feel really proud of the way they turned out."

Ann Marie Gill

cascadevalleydesigns.com
Heather Erickson

"I am a professional content writer who has ignored my personal website for a couple of years. I signed up to sharpen my sales page writing skills and it was totally worth it! It was such a great experience.

CCWC helped me immediately put everything learned to good use. I got 1:1 help with my questions and concerns and was able to write all new copy for my website. I even made some changes to my business model, thanks to the feedback I got from the live reviews and Q&A sessions. I have another website that needs updating and thanks to the CCWC lessons and materials, I now know how to do that."

Heather Erickson

facingcancerwithgrace.com
Accept Website Shame, Or Finally Write Copy You Can Be Proud Of, It's Up To You!

Waiting for your website to be "ready" is as frustrating as waiting in the 85-car-long In-N-Out Drive Thru line at noon! Stop waiting! Sign up for Content Camp: Website Copy or SAVE BIG with the Bundle and get lifetime access to all three workshops: Brand Messaging, Website Copy, And Content Marketing.

Content Camp: Website Copy $299