How to Build Your Personal Brand by Ryan Serhant

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Learn how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT…without having to waste your marketing dollars on Zillow.
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Agents from top brokerages have leveraged Sell It Like Serhant to scale their businesses

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Coldwell Banker
kw Keller Williams
exp Realty
ReMax
Compass
Sotheby's International Realty
Douglas Elliman
Century 21
What You Get When You Enroll In The Course

The Ultimate Personal Branding Course for Real Estate Agents will teach you how to establish a powerful brand identity that communicates your unique value to potential clients and differentiates you from the competition.
Personal Brand
Build Your Unshakeable Personal Brand

Master the Serhant Brand Strategy System to unlock your identity, build consistent content, and amplify your personal branding.
Persona
Have Leads Coming to YOU on Autopilot

Create a clear, compelling, and memorable personal brand to generate leads on autopilot.
CRM
Unlock Your Core Identity

Determine your brand vision, identify your AND, and define your visual identity to bring your best self to the forefront.
Content
Create Consistent Content

Build a consistent content machine across five major social media platforms and multiply your lead flow.
Press
Amplify Your Brand

Shout it from the mountaintop through third-party validation including thought leadership, press coverage, and community involvement.
Membership
PLUS Sell It Like Serhant Membership

A 14-Day Access Pass To Sell It Like Serhant Membership (Cancel any time)
Enroll today for only $497
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What’s Inside The Course

55 chapters, 5+ hours of content, PLUS a 72-page brand strategy workbook
PHASE o1
6 Steps to Discovering Your Core Identity

We’ll show you how to differentiate yourself by clearly articulating who you are and what you stand for. Then, we’ll give you a blueprint for building your identity across all touch points.
Sell It Like Serhant Personal Brand course phase one

    Define how you want to be known and who you want to sell to so you can communicate with clear, purposeful messaging
    Dial in on your authentic brand position to create a 3-5 year plan for future growth
    Audit your strengths outside real estate to choose the additional dimension that will resonate with your target clients
    Discover your brand personality and determine the best words to communicate it to the world
    Create your visual identity with deliberate colors, fonts, and logo (because visual identity is strategy, not decoration)
    Set up your crafted digital presence with your website, email address, Google Business, and Facebook Business pages

Section o2
Build a Consistent Content Machine

Once your brand is defined, you’ll generate leads and stay top of mind by creating regular social media content and an email newsletter. We’ll tell you how, how often, and on which platforms. You’ll also walk away with an efficient content calendar.
Sell It Like Serhant Personal Brand course phase two

    Discover the secret to building a strong and lasting personal brand – it may not be sexy, but it’s vital and it WORKS!
    Learn all-inclusive social platform and newsletter strategies from veteran brand architect Tyler Mount
    Find clarity about which platforms you should start with and what to post, when
    Get up to speed on analytics and data training so you can set clearly defined success markers and spend your time, energy and money efficiently
    Implement step-by-step action exercises to help you optimize your Instagram, Facebook, TikTok, LinkedIn, and YouTube content
    Advance your follow-up and follow-back game by putting into action one of our easy-to-use email newsletter templates

Section o3
Shout It From The Mountaintop

Now, we amplify. We’ll provide you with the roadmap through speaking opportunities, press outreach, and increasing your local presence to help you build credibility, get coverage, and stand out from the competition in your community.
Sell It Like Serhant Personal Brand course phase three

    Amplify your voice with a chorus of others who will soon join you in shouting your successes and credibility WITH you and FOR you
    Learn strategies to get other people to talk about YOUR personal brand by interacting with third parties
    Build credibility through thought leadership
    Earn coverage in the press and local media
    Boost your personal brand by becoming involved in strategic community partnerships
    Become known as a household name in your market

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All that PLUS
How To Build Your Personal Brand Workbook

This isn’t a passive course where you just sit back and watch. We’re going to roll up our sleeves and actually start building your personal brand together. The Workbook is your step-by-step action guide. Inside, you’ll find:
sell it like serhant how to build your personal brand workbook

    Hands-on brand implementation exercises
    Content strategy-based activities
    Step-by-step instruction guides for social, PR, and more
    Checklists to ensure you get sh*t done
    Planning documents and templates
    And so much more!

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Enroll today for only $497
Buy Now
Here’s What You’re Getting

Our course will teach you how to create a clear, compelling, and memorable personal brand to GENERATE LEADS ON AUTOPILOT…without having to waste your marketing dollars on Zillow.

Enroll today and begin building your unshakable personal brand.
Sell It Like Serhant
The Ultimate Personal Brand Course
Digital course only
Enroll for ONLY $497

The Ultimate Personaling Brand Course for Real Estate Agents will teach you how to establish a powerful brand identity that communicates your unique value to potential clients and differentiates you from the competition.

    55 Chapters, 5+ Hours of Content
    72-Page Brand Strategy Workbook
    14-days free Sell It Like Serhant Membership

Buy Now
Client Testimonials

Thousands of agents have enrolled in The Ultimate Personal Branding Course for Real Estate agents and mastered the Serhant Brand Strategy System. See what they have to say.
View Case Studies
Personal Brand Testimonials

    Kimberly Ann Zeidner
    Kimberly Ann Zeidner

    “Do the work and the work will take care of you.” THIS COURSE WORKS! If you are still on the fence, take my advice and jump off!
    Martin Tillberg
    Martin Tillberg

    Just pitched my first 12,000,000 SEK house ($1.26M). I haven’t signed anything yet, but just getting through the door is because of this community. Thank you!
    Melanie Dawkins
    Melanie Dawkins

    This is the most comprehensive course on personal branding on the market. The workbook is the perfect way to follow along and create your own actionable items as you put…
    Rremida Shkoza
    Rremida Shkoza

    Ryan’s personal brand course is a great vehicle to visualize the big picture toward success and the steps to put into action. I came away with immediate, practical advice I’ve…
    Andy Griesinger
    Andy Griesinger

    I love what this course is doing for agents all around the world! The strategies are immediately actionable for anyone just getting started or for industry veterans like myself. Ryan…
    Jorge Sariego
    Jorge Sariego

    This course is a complete game changer for new or experienced salespeople like myself. If you’re new, you’ll accelerate your career by at least five years! For those of us…