Heart Coach by Annie Lalla

Master Relationship Coaching
90-Day Training Program

The Heart Coach program is designed to educate and inspire relationship coaches with a comprehensive toolkit of coaching skills, relational models and cutting-edge emotional technology.
You'll learn how to create transformational results and attract high-paying clients.
Join Heart Coach Now!

    Just starting out as a relationship coach? No worries, we've got you covered with everything you need to become an authentic HEART COACH and launch your coaching practice in just 90 days. You'll learn the Inner Game of confidence and credibility plus the Outer Game of crafting compelling marketing to attract ideal clients that you adore.
    Already a relationship coach? HEART COACH equips you with transformational power tools that create breakthrough results. This is what inspires your clients to refer you to their family and friends. Learn how to attract dream clients that help you grow your business success.

“
Heart Coach is an engaging evolutionary program that increases confidence, upgrades self-esteem and expands your sense of worthiness. It's a school for learning how to Love at the next level.

You cannot succeed financially until you believe you deserve it.
If you're stuck beneath an invisible upper limit,
We'll help you go beyond!
”

We know that you'll need a supportive environment to practice your natural skills and apply new techniques. That's why we offer all-live zoom learning sessions where you can join a community of coaches, practice your skills, and receive assistance anytime.

We're committed to creating a safe, loving container for you to grow and thrive.
Safety is our highest priority. Until you can generate safety for yourself, you'll struggle to do this for others. In this dojo you'll learn how to create safety around every emotion - in yourself or another.
Join Heart Coach Now!
Let's Explore
The Next 90 Days Together
In this training, you’ll learn a variety of advanced, ninja coaching methods that will get your clients excellent results in their relationships. These are the distilled wisdom gleaned from 1000's of coaching sessions with singles & couples wanting to upgrade the way they show up.

By the end of this program, you'll be able to deliver high-value coaching that’s worth the thousands of dollars clients will invest. You'll learn the exact frames & models for emotional transformation.
Master Relationship Coaching

    Cultivate the ability to hold space so clients feel safe, cared for and able to take new inspired actions
    Learn cutting edge-tools to support your clients through relational transformations
    Know exactly what to do when clients feel fear, anxiety, sadness, anger, or shame. Learn to honor all feelings as wise teachers.

Tools For Making Emotional Shifts

    Build emotional fitness in yourself & clients and become a Relationship Leader
    Learn to self-regulate and co-regulate others
    Build your emotional intelligence so you navigate conflict with ease and grace

Solve & Prevent Conflicts Like A Boss

    Learn maps for various types of conflict so you resolve them quickly and easily
    Understand what causes tension upstream so you can help prevent it
    Develop a portfolio of conflict resolution tools to apply in any situation

Join Heart Coach Now!
Live Coaching + Demos + Q&A

    Watch live coaching in action, then practice in class so you can coach from your own experience
    Ask any question and get live answers from Annie
    Bring impasses or client issues, and get help

Exercises, Scripts + Worksheets

    Access a suite of ready-made tools you can use with clients, so you always know what to say and do
    Learn the tools that resonate for you, then practice them in live sessions until they feel intuitiive
    Hacks and shortcuts for doing relationship coaching faster and more effectively

Marketing, Sales, Copy + Tech

    Hands-on training for all technology, your website, emails, landing pages, social media
    Specialized tech training sessions to bring your questions, and solve wherever you’e stuck
    Focused workshops on marketing and sales strategies to attract clients who love you!

Join Heart Coach Now!
Get Paid Well By Real Clients
The trick to getting paid really well, is to find the right clients for you.

In the Heart Coach program you'll learn how to turn coaching conversations into real, paying clients, and master getting referrals and introductions to your ideal clients.

Plus, you'll learn the models that affluent clients want you to use with them.
Master YOUR Relationships!

We want YOUR LOVE life to WORK.
That's why you'll be learning new ways to fall in love with yourself, your life, and a partner.

You can't teach what you don't know. When you solve the problems in your own relationships, you're now equipped with the tools and experience to support others in theirs. Your life IS your marketing.
Who's Right For Heart Coach?

    You've “heard the calling” to be a coach and are drawn to healing relationships
    You enjoy supporting people in improving the strength of their personal relationships
    You know it takes work to make relationships last, you believe in True Love

Love midwifing people through relational challenges? Feel meaningful success when they're triumphant? This is for you!
Register Today And
Get These Valuable Bonuses
When you register today, you also get over $25k worth of our best courses and trainings on everything from marketing, to creating your online course, to making powerful presentations to get clients, and much more.
Bonus #1
TechTool Trainings

In the Tech Tool Trainings, we will walk you step-by-step, and click-by-click through how to set up and use the most important technology tools online.

In each session, you’ll learn to use one tool, and in the process, you’ll build your complete online business system… even if you’re starting from scratch.

    Website Technology: WordPress Website, Membership sites, Virtual Events...
    Marketing Technology: Opt-in Incentives, Lead Funnels, “Smart“ Email Marketing, Analytics Essentials...
    Social Media Technology: Online Surveys, Screen-casting, Social Media Presence...
    Ecommerce Technology: Shopping Cart and Affiliate programs

Bonus #2
Marketing Step-by-Step

Eben has invested over 25 years, and literally millions of dollars to get his “marketing and client-getting education.” He summarized everything that he's learned, then created interactive exercises and worksheets so you can get the essence of this knowledge in hours, instead of decades.

This is the most effective marketing education course available, whether you’re new to marketing, or you want to take your marketing game to the next level. When you finish this course, you’ll be able to create advertising, marketing, and follow-up systems that work far better than most.

‍You’ll feel more confident in your ability to “put yourself out there” into the world to attract clients to your coaching practice. Plus you will develop a skill that is in high demand, and that will pay you for the rest of your life.

    You'll learn a proven, step-by-step system for getting traffic and leads, capturing prospects, and converting them to paying clients
    You'll learn how to tap into your customers’ emotional “hot buttons” so that you get their attention in a noisy world
    You'll learn how to position yourself and your coaching so you become UNIQUE - while also becoming the #1 coach in your category
    You'll learn how to dramatically increase sales by giving your audience something that has very high value (but that isn’t expensive to create)

Bonus #3
Wake Up Productive

In this program, you'll design and practice 2 daily rituals that will double your productivity.

‍To attract clients, and build your coaching business, you need to create the time to do it. And I’d like to give you that additional time, by making everything you do twice as productive.

    You’ll learn why ritual design and habit creation are the key productivity skills for the virtual “at home” work environment
    You’ll learn why most time management systems actually don’t work long-term, and what to do instead (the solution is to build two specific habits to double your productivity)
    You'll set up your day so that you automatically do the important things, and automatically avoid getting pulled away to do things that distract you and get you no results
    You’ll also learn a priceless skill and system that you’ll use to help your clients become more productive (every client you work with will benefit from this)

Bonus #4
Presentations That Pay

"Presentations That Pay" teaches you the mindsets, techniques and the wordings and scripts that make your coaching packages interesting and attractive to clients.

‍It shows you how to offer your coaching services for sale in a way that’s inviting, non-threatening, and easy to say “yes” to.

    How to quickly build rapport with a client (or group of clients), so they have the same level of trust with you that they would with a friend
    How to avoid coming across like a manipulative salesperson, and instead, be seen as a valuable advisor and consultant
    How to make presentations that result in people buying from you (and paying you what you’re worth for what you’re offering)
    The exact script to transition from “talking about” things to “closing the deal” and getting paid

Bonus #5
Digital Product Creation

Today, when you register for the Heart Coach, we're going to give you the ultimate system for creating a digital information product. We call it the “Digital Product Marketing Library” - and that’s exactly what it is.

This is Eben's system of training programs that walks you step-by-step through how to identify the specific information you know that is most valuable to other people, then package it up in a course or product to sell online for high prices.

    The first course in this program is on how to identify what you know that’s super valuable - that people will pay the most to learn from you.
    The second course shows you how to design and create a site that sells your course, and that converts a high percentage of the people who visit you into students and buyers.
    The third course teaches you how to get inside the mind of your ideal customer, and to create marketing that gets you lots of traffic.
    Additionally, you get two more advanced courses on creating niche products and websites. One is my advanced course on creating a super-valuable product, and one is an advanced course on marketing psychology.

Bonus #6
2 Tickets to our Signature Love Dojo Workshop

This is the culmination of the Heart Coach program. It’s where all the pieces come together, and you graduate and go off to build your  practice!

We’ll go in-depth with presentations and panels. This event is geared to both new and experienced coaches and will be a game-changer for you!

    You and your partner or friend will come and spend two solid days with Annie and I, learning our best tools for creating an amazing relationship.
    You’ll learn from many successful coaches about the latest coaching models, techniques, and software.
    This program is “worth the price of tuition” all by itself, seriously. And you get TWO tickets to come!

Bonus #7
The Art of Fighting

For those who value growth more than their ego-defenses, True Love becomes an excellent opportunity to ascend the developmental spiral towards actualization.

‍Each in-love couple I know has silently considered “breaking up” at some exasperated point. Relationships bring up ALL our unhealed wounds.

True romance is the container in which those wounds can finally be healed. If you don’t want to run, but have no clue how to resolve the drama that haunts your connection, in this program you'll get the skills to finally master the Art of Fighting.

    How to recognize & navigate a healthy fight vs. unhealthy fight
    Why do we fight? What are the costs & benefits?
    Early signs of conflict that allow you to turn arguments into development opportunities
    What to do when everything you say is making it worse: halting the escalation
    What to say / do when your partner is angry, upset or disconnected
    How to discuss those delicate issues that always result in conflict
    What to do with defensiveness or criticism (in yourself or others)
    Handling ancient resents from past wounds or traumatic childhoods
    What are the rules of engagement? Step-by-step in the art of fighting
    How to handle jealousy, envy and control issues
    How are sex & conflict related? Discover the link between sex, shame & aggression

Bonus #8
How To Get More Love & Better Sex

"How to Get More Love and Better Sex” is a 6 sessions audio program where you’ll discover how to:

    Connect With Your Intuition – so you can tune into your body’s truth beneath any shame or guilt
    Excavate Your Needs & Wants – learn what you inner animal craves independent from the desires of others
    Express Your Needs & Wants To Others – share your truth with your partner so they can know & trust you
    Honor Your Desires – recognize your needs & wants as the sacred whisperings of your soul
    Make a Clean Request – learn the key phrases, attitudes & mindsets to make requests that work
    Be Flexible and Open to Collaboration – learn to find the overlap between your needs/wants & your partners desires

Master Relationship Coaching
90-Day Training Program

The Heart Coach program is designed to educate and inspire relationship coaches with a comprehensive toolkit of coaching skills, relational models and cutting-edge emotional technology.
You'll learn how to create transformational results and attract high-paying clients.
Join Heart Coach Now!

    Just starting out as a relationship coach? No worries, we've got you covered with everything you need to become an authentic HEART COACH and launch your coaching practice in just 90 days. You'll learn the Inner Game of confidence and credibility plus the Outer Game of crafting compelling marketing to attract ideal clients that you adore.
    Already a relationship coach? HEART COACH equips you with transformational power tools that create breakthrough results. This is what inspires your clients to refer you to their family and friends. Learn how to attract dream clients that help you grow your business success.

“
Heart Coach is an engaging evolutionary program that increases confidence, upgrades self-esteem and expands your sense of worthiness. It's a school for learning how to Love at the next level.

You cannot succeed financially until you believe you deserve it.
If you're stuck beneath an invisible upper limit,
We'll help you go beyond!
”

We know that you'll need a supportive environment to practice your natural skills and apply new techniques. That's why we offer all-live zoom learning sessions where you can join a community of coaches, practice your skills, and receive assistance anytime.

We're committed to creating a safe, loving container for you to grow and thrive.
Safety is our highest priority. Until you can generate safety for yourself, you'll struggle to do this for others. In this dojo you'll learn how to create safety around every emotion - in yourself or another.
Join Heart Coach Now!
Let's Explore
The Next 90 Days Together
In this training, you’ll learn a variety of advanced, ninja coaching methods that will get your clients excellent results in their relationships. These are the distilled wisdom gleaned from 1000's of coaching sessions with singles & couples wanting to upgrade the way they show up.

By the end of this program, you'll be able to deliver high-value coaching that’s worth the thousands of dollars clients will invest. You'll learn the exact frames & models for emotional transformation.
Master Relationship Coaching

    Cultivate the ability to hold space so clients feel safe, cared for and able to take new inspired actions
    Learn cutting edge-tools to support your clients through relational transformations
    Know exactly what to do when clients feel fear, anxiety, sadness, anger, or shame. Learn to honor all feelings as wise teachers.

Tools For Making Emotional Shifts

    Build emotional fitness in yourself & clients and become a Relationship Leader
    Learn to self-regulate and co-regulate others
    Build your emotional intelligence so you navigate conflict with ease and grace

Solve & Prevent Conflicts Like A Boss

    Learn maps for various types of conflict so you resolve them quickly and easily
    Understand what causes tension upstream so you can help prevent it
    Develop a portfolio of conflict resolution tools to apply in any situation

Join Heart Coach Now!
Live Coaching + Demos + Q&A

    Watch live coaching in action, then practice in class so you can coach from your own experience
    Ask any question and get live answers from Annie
    Bring impasses or client issues, and get help

Exercises, Scripts + Worksheets

    Access a suite of ready-made tools you can use with clients, so you always know what to say and do
    Learn the tools that resonate for you, then practice them in live sessions until they feel intuitiive
    Hacks and shortcuts for doing relationship coaching faster and more effectively

Marketing, Sales, Copy + Tech

    Hands-on training for all technology, your website, emails, landing pages, social media
    Specialized tech training sessions to bring your questions, and solve wherever you’e stuck
    Focused workshops on marketing and sales strategies to attract clients who love you!

Join Heart Coach Now!
Get Paid Well By Real Clients
The trick to getting paid really well, is to find the right clients for you.

In the Heart Coach program you'll learn how to turn coaching conversations into real, paying clients, and master getting referrals and introductions to your ideal clients.

Plus, you'll learn the models that affluent clients want you to use with them.
Master YOUR Relationships!

We want YOUR LOVE life to WORK.
That's why you'll be learning new ways to fall in love with yourself, your life, and a partner.

You can't teach what you don't know. When you solve the problems in your own relationships, you're now equipped with the tools and experience to support others in theirs. Your life IS your marketing.
Who's Right For Heart Coach?

    You've “heard the calling” to be a coach and are drawn to healing relationships
    You enjoy supporting people in improving the strength of their personal relationships
    You know it takes work to make relationships last, you believe in True Love

Love midwifing people through relational challenges? Feel meaningful success when they're triumphant? This is for you!
Register Today And
Get These Valuable Bonuses
When you register today, you also get over $25k worth of our best courses and trainings on everything from marketing, to creating your online course, to making powerful presentations to get clients, and much more.
Bonus #1
TechTool Trainings

In the Tech Tool Trainings, we will walk you step-by-step, and click-by-click through how to set up and use the most important technology tools online.

In each session, you’ll learn to use one tool, and in the process, you’ll build your complete online business system… even if you’re starting from scratch.

    Website Technology: WordPress Website, Membership sites, Virtual Events...
    Marketing Technology: Opt-in Incentives, Lead Funnels, “Smart“ Email Marketing, Analytics Essentials...
    Social Media Technology: Online Surveys, Screen-casting, Social Media Presence...
    Ecommerce Technology: Shopping Cart and Affiliate programs

Bonus #2
Marketing Step-by-Step

Eben has invested over 25 years, and literally millions of dollars to get his “marketing and client-getting education.” He summarized everything that he's learned, then created interactive exercises and worksheets so you can get the essence of this knowledge in hours, instead of decades.

This is the most effective marketing education course available, whether you’re new to marketing, or you want to take your marketing game to the next level. When you finish this course, you’ll be able to create advertising, marketing, and follow-up systems that work far better than most.

‍You’ll feel more confident in your ability to “put yourself out there” into the world to attract clients to your coaching practice. Plus you will develop a skill that is in high demand, and that will pay you for the rest of your life.

    You'll learn a proven, step-by-step system for getting traffic and leads, capturing prospects, and converting them to paying clients
    You'll learn how to tap into your customers’ emotional “hot buttons” so that you get their attention in a noisy world
    You'll learn how to position yourself and your coaching so you become UNIQUE - while also becoming the #1 coach in your category
    You'll learn how to dramatically increase sales by giving your audience something that has very high value (but that isn’t expensive to create)

Bonus #3
Wake Up Productive

In this program, you'll design and practice 2 daily rituals that will double your productivity.

‍To attract clients, and build your coaching business, you need to create the time to do it. And I’d like to give you that additional time, by making everything you do twice as productive.

    You’ll learn why ritual design and habit creation are the key productivity skills for the virtual “at home” work environment
    You’ll learn why most time management systems actually don’t work long-term, and what to do instead (the solution is to build two specific habits to double your productivity)
    You'll set up your day so that you automatically do the important things, and automatically avoid getting pulled away to do things that distract you and get you no results
    You’ll also learn a priceless skill and system that you’ll use to help your clients become more productive (every client you work with will benefit from this)

Bonus #4
Presentations That Pay

"Presentations That Pay" teaches you the mindsets, techniques and the wordings and scripts that make your coaching packages interesting and attractive to clients.

‍It shows you how to offer your coaching services for sale in a way that’s inviting, non-threatening, and easy to say “yes” to.

    How to quickly build rapport with a client (or group of clients), so they have the same level of trust with you that they would with a friend
    How to avoid coming across like a manipulative salesperson, and instead, be seen as a valuable advisor and consultant
    How to make presentations that result in people buying from you (and paying you what you’re worth for what you’re offering)
    The exact script to transition from “talking about” things to “closing the deal” and getting paid

Bonus #5
Digital Product Creation

Today, when you register for the Heart Coach, we're going to give you the ultimate system for creating a digital information product. We call it the “Digital Product Marketing Library” - and that’s exactly what it is.

This is Eben's system of training programs that walks you step-by-step through how to identify the specific information you know that is most valuable to other people, then package it up in a course or product to sell online for high prices.

    The first course in this program is on how to identify what you know that’s super valuable - that people will pay the most to learn from you.
    The second course shows you how to design and create a site that sells your course, and that converts a high percentage of the people who visit you into students and buyers.
    The third course teaches you how to get inside the mind of your ideal customer, and to create marketing that gets you lots of traffic.
    Additionally, you get two more advanced courses on creating niche products and websites. One is my advanced course on creating a super-valuable product, and one is an advanced course on marketing psychology.

Bonus #6
2 Tickets to our Signature Love Dojo Workshop

This is the culmination of the Heart Coach program. It’s where all the pieces come together, and you graduate and go off to build your  practice!

We’ll go in-depth with presentations and panels. This event is geared to both new and experienced coaches and will be a game-changer for you!

    You and your partner or friend will come and spend two solid days with Annie and I, learning our best tools for creating an amazing relationship.
    You’ll learn from many successful coaches about the latest coaching models, techniques, and software.
    This program is “worth the price of tuition” all by itself, seriously. And you get TWO tickets to come!

Bonus #7
The Art of Fighting

For those who value growth more than their ego-defenses, True Love becomes an excellent opportunity to ascend the developmental spiral towards actualization.

‍Each in-love couple I know has silently considered “breaking up” at some exasperated point. Relationships bring up ALL our unhealed wounds.

True romance is the container in which those wounds can finally be healed. If you don’t want to run, but have no clue how to resolve the drama that haunts your connection, in this program you'll get the skills to finally master the Art of Fighting.

    How to recognize & navigate a healthy fight vs. unhealthy fight
    Why do we fight? What are the costs & benefits?
    Early signs of conflict that allow you to turn arguments into development opportunities
    What to do when everything you say is making it worse: halting the escalation
    What to say / do when your partner is angry, upset or disconnected
    How to discuss those delicate issues that always result in conflict
    What to do with defensiveness or criticism (in yourself or others)
    Handling ancient resents from past wounds or traumatic childhoods
    What are the rules of engagement? Step-by-step in the art of fighting
    How to handle jealousy, envy and control issues
    How are sex & conflict related? Discover the link between sex, shame & aggression

Bonus #8
How To Get More Love & Better Sex

"How to Get More Love and Better Sex” is a 6 sessions audio program where you’ll discover how to:

    Connect With Your Intuition – so you can tune into your body’s truth beneath any shame or guilt
    Excavate Your Needs & Wants – learn what you inner animal craves independent from the desires of others
    Express Your Needs & Wants To Others – share your truth with your partner so they can know & trust you
    Honor Your Desires – recognize your needs & wants as the sacred whisperings of your soul
    Make a Clean Request – learn the key phrases, attitudes & mindsets to make requests that work
    Be Flexible and Open to Collaboration – learn to find the overlap between your needs/wants & your partners desires