FG Society Certification ALL 3 Phases by Julie + Cathy Funnel Gorgeous

FG Society Certifified Master Marketer Program
Dear Soon-To-Be-Master-Marketer,
It's hard to describe how excited we are that you are holding this document in
your hand (or reading on a phone more likely).
We know contained in these pages, is critical information that could transform
your ENTIRE life. It's a bold promise we know, but one we're ready to bet our
business on.
Somewhere somehow you've heard about our certification program called FG
Society. Maybe you watched a live info session, maybe you got this link from a
friend, but it really doesn't matter, because we're here now chatting, and we
have some really important things to share.
The reason FG Society even exists is because of a very big problem in the online
marketing space. It's filled with under qualified people trying to make a quick
buck. And very very few of these people actually want to learn the skills they
need to be an excellent marketer.
Here's the reality we've discovered. While niching down is a great idea to stand
out in business from a visibility and messaging standpoint, skillwise if you want
to learn how to build funnels that convert, you can't just know one thing.
You have to know THREE things, and that is the foundation of FG Society.
It's all about understanding what makes a great offer, great copy, and great
design.
Despite the fact that it seemed like a big ask to teach all three, we've done it.
Over 400 marketers have gone through this program and transformed their
understanding of these three areas, essentially making them "triple threats" in
the industry.
FG Society Certifified Master Marketer Program
Our nickname now is that we're creating a community of triple threat marketers
who understand these three things - after all - it's the same three things that
make a FUNNEL convert too!
This isn't just theory either. We've seen over and over again that our funnels
outperform industry standards... by a lot. People who build funnels that are
supposed to break even, end up with $25,000 a month in net profit. Or they
make $100,000 in 30 days off a $30 product.
Our conversion rates on all our funnels beat benchmarks 100% of the time.
FG Society is our solution to the need for providers, business owners, and
freelancers to learn the three great foundations of funnel building...
Offer, Copy, and Design.
We're excited to take this journey with you!
XX Jul + Chy
FG Society Certifified Master Marketer Program
FG Society is a certification program that teaches online marketing through the
design and development of a sales funnel. The program is broken up into three
phases, based on the foundational pieces of Internet Marketing.
1. Offer Creation + Strategy
2. Copy
3. Design
We do this in an applied way by teaching funnel building for infoproducts.
Students move through each phase, with an exam at the end to test
competency. We call this the "triple threat". The ability to do all three pieces
well is what makes a marketer stand out in the industry.
ACADEMIC OVERVIEW
FG Society Certifified Master Marketer Program
By the end of the program, they have comprehensive knowledge of funnel
strategy + design, plus how to build a great info product offer and write high
converting copy.
Certified marketers unlock a range of perks inside the Funnel Gorgeous
ecosystem, with the ability to be featured as a partner provider and available
for done-for-you work.
Those who wish not to be certified but simply want to go through the program
for individual skill development can opt out of the exam process.
Funnel Designers
Funnel Strategists
Copywriters
Designers
Digital Marketers
Marketing Consultants
Marketing Coaches
Marketing Agencies
Virtual Assistant's Looking To Uplevel Their Skills
Facebook Ad Agencies That Want To Uplevel Their Funnel Skills
Business Owners That Want To Build Their Own Internal Funnel Team
WHO FG SOCIETY IS FOR
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
FG Society Certifified Master Marketer Program
FG SOCIETY CURRICULUM
Customer Avatar
Online Business Models
New Business Growth
Problem + Solution
Unique Selling Proposition
Value Ladder Strategy
Funnel Strategy
Continuity Considerations
Pricing
Unpacking Offers
Lead Funnels
Funnel Analysis
Direct Response Intro
Sales Copy Instruction
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Persuasion
Storytelling
Webinars
Emails
Naming
phase #1: phase #2: OFFER CREATION + STRATEGY FUNNEL COPY
1.
2.
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
3.
4.
5.
6.
7.
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.

Average Cart Value
Lifetime Value
Anticipating Launch Results
Strategic Planning
Funnel Elements Checklist
Conversion Benchmarks Calculator
USP Examples
Intensive Examples
Glossary of Terms
1.
2.
3.
4.
5.
6.
7.
8.
9.
Email headline cheats
Naming + USP examples
Copy teardowns
Webinar hotseats
Glossary of terms
1.
2.
3.
4.
5.
FG Society Certifified Master Marketer Program
Experience First Design
Space
Cadence
Balance
Emphasis
Details
Sales Page Design
Announcements
Features/Benefits
Guarantees
Urgency/Scarcity
FAQ
Closes
Headlines
Problem/Solution
Rapport
Testimonials
Offer Assets
Logos
Graphics
Product mockups
phase #3: FUNNEL DESIGN
1.
2.
3.
4.
5.
6.
7.
A.
B.
C.
D.
E.
F.
G.
H.
I.
J.
8.
A.
B.
C.
Mobile Optimization
Order Forms + OTO's
Funnel Building
Pricing
Timelines
Funnel Build Process
Brand Style
Color Theory
Typography
Image Optimization
9.
10.
11.
A.
B.
C.
12.
13.
14.
15.

Custom extra design ideas for funnels
Off Book Funnel design templates
Black + White wireframe
Over the shoulder webinar design
Funnel pricing calculator
Gantt charts for project timelines
Color theory + font style library
1.
2.
3.
4.
5.
6.
7.
FG Society Certifified Master Marketer Program
FG Society Certifified Master Marketer Program
The Digital Guidebook (Julie's legacy program)
Service Provider Webinar (Julie's legacy program)
Influence Masterclass (Julie's legacy program)
Proposal Secrets (Julie's legacy program)
Starting From Zero Series (Julie's legacy program)
Inspired Pro (Cathy's legacy program)
BONUSES
1.
2.
3.
4.
5.
6.
FG Society Certifified Master Marketer Program
The full certification program is $3000, but it is unlocked as a pay as you go
model. This way, students can begin Phase #1 and opt-out at any time.
Once inside the program, the price is guaranteed for one year. If the student
does not complete the certification by then, they are subject to whatever price
the Society is selling at that time.
Offer Cure + Funnel Rx prior to Phase 1
Ad Gorgeous + Webinar Gorgeous during Phase 2
No pre-requisites for Phase 3
PREREQUISITE COURSES
1.
2.
3.
HOW THE PROGRAM WORKS
FG Society Certifified Master Marketer Program
Certified Marketers who pass are given 12 months on our website, 12 additional
complimentary months in the Facebook group, plus all the perks of
certification. Renewal fee is $500/year after the 12 months are complete.**
** Those who aren't interested in certification have the option to pay for continued support in the group after their 12 months are over.
phase #2: FUNNEL COPY
Cost $1000.
To complete, you must pass a written exam and score at least a 78%.
If you want to opt out of the exam, students must show completion of the
material to move ahead (called an exemption).
1.
2.
3.
phase #3: FUNNEL DESIGN
Cost $1000.
To complete, you must pass a written exam, produce a small project and
score at least an 80%.
1.
2.
phase #1: OFFER CREATION + STRATEGY
Cost $1000.
Limited Time Pay-Plan (3 monthly payments) of $397.
To complete, you must pass a written exam and score at least a 78%.
If you want to opt out of the exam, students must show completion of the
material to move ahead (called an exemption).
1.
2.
3.
4.
To get started with FG Society, CLICK HERE!
FG Society Certifified Master Marketer Program
HOW CERTIFICATION EXAMS WORK
Exam for each phase.
Combination of multiple choice, short answer, true/false and one
project (in phase 3) to show competency in the skill being tested.
Open book test. You can use all your material!
The exam will build upon itself in each phase. You'll take P1 and be graded,
and then use the examples to complete the exam forP2 and P3.
We teach you everything you need to know to complete the exam!
You can take the test two times without any additional grading fee.
You have 12 months to get certified. Once certified, you get access to all
certified perks for an additional 12 months. (Renewal fee is currently
$500/yr after that).
If you're within 10% of passing, we always have a second grader check to
ensure the score is accurate.
1.
A.
B.
2.
A.
B.
3.
4.
PERKS OF CERTIFICATION
50% affiliate commission on our courses and templates
Wholesale templates from our shop
Featured on our website and in our directory
Access to job requests
Extra design snippets
12 months of additional FB group and weekly Q&A
Extra training on our FG Funnels App
1.
2.
3.
4.
5.
6.
7.
FG Society Certifified Master Marketer Program
What are your completion rates/pass rates?
Approximately 70% of people that enroll in Phase 1 continue to Phase 2 and 3.
Currently our pass rate is 43%. That means 43% of people who enroll end up
passing their exams. Keep in mind, we have a LOT of people that join the
program for the skill and use their exemption instead.
People who use the material and participate will pass because the curriculum is
designed to empower you to pass.
Given that industry averages for course completion are less than 10%, we're
absolutely THRILLED that our rates are so high given the rigorous and
academic nature of the curriculum.
FREQUENTLY ASKED QUESTIONS
How long do I have to wait or pay between phases?
FG Society is a pay as you go model, so you can really decide your timeline. We
give you 12 months to complete the curriculum, and we see that it can be as
short as 6 weeks to as long as 12 months.
Completing the exam and/or filing an exemption is essentially what unlocks
your invitation to purchase the next phase.
Here are a few sample timelines of how a student might work through the
curriculum...
FG Society Certifified Master Marketer Program
Essentially it's $3000 for 12 months so if you were to take the full 12 months,
you'd more than likely opt into the pay plan for each phase and pay about $400
a month for 9 months.
If you decided to pay in full for each phase, you could space out the phases
however works for you financially.
You have a 14 day refund policy for every phase. That's how much we believe
in the content!
How long do I have access to the Facebook Group?
You have 12 months to be in the Facebook group while working through the
curriculum. If you get certified, you unlock 12 more months free. After that it's a
$500/yr renewal fee to remain in the group and certified.
FG Society Certifified Master Marketer Program
What do I have to do to keep my certification current?
We'll have a code of ethics for all our certified marketers, plus you'll need to
keep your directory listing up to date. The renewal fee is $500/yr but we will not
require you to take another exam.
What happens to my content if I decide not to continue?
You keep the content you buy. So even if you don't want to continue, the
information and training is yours to keep.
When do the bonus courses unlock?
They unlock as soon as you buy Phase 1. You keep them, even if you don't
continue through the program.
What if I keep trying + can't pass?
First of all, we want to empower EVERYONE who's committed to passing, to
pass. Our curriculum is the best in the industry and we're teaching people who
are not expert designers or copywriters, how to do this.
Secondly, we give you two tries to take each exam.
Thirdly, on your final exam, if you do not pass, we will send you feedback
explaining what you have to fix so you can pass!
FG Society Certifified Master Marketer Program
What benefits do I have as a certified marketer? How will this help me grow?
You'll have some incredible money making skills in your pocket.
You'll have 10x the confidence you have now which enables you to charge
more, sell more, and command more in the market.
You'll get access to our DIRECT requests for done for you work, which
happen All. The. Time.
You'll get to use the curriculum and program as leverage, EVEN while in
training (many students started getting work right away, before certification
was complete, just because their prospecting led to leads that were
impressed they were getting certified.
You'll have instant access to the highest ROI course of all time - Proposal
Secrets. That's actually a perk of being a student, not only those who are
certified.
You'll be featured on our directory that we're calling hireamarketer.com and
we'll be sending traffic to that site.
1.
2.
3.
4.
5.
6.
FG Society Certifified Master Marketer Program
What if I only want to be certified in one thing?
Unfortunately we don't offer this because it goes directly against what we think
is the actual solution to those who want to be successful marketers! Once
you're certified, we certainly encourage people to niche in one specialty (like a
certain industry or funnel type, etc.) but we insist that everyone go through all
three phases. Trust us, it's the best!
Can I buy the phases out of order?
No because they are built on each other. You'll see. It's been called a
masterpiece!
FG Society Certifified Master Marketer Program
Do you have to pass to progress to the next phase?
You have to either pass your exam OR you can ask for an exemption. That's
simply a way to say you're not interested in taking the exam, you'd rather just
move onto the next phase after you've completed the first. That's the most
important point - we want people to complete each phase before moving on!
What's the difference between Launch Gorgeous and FG Society?
Launch Gorgeous is our sister program that is a bootcamp style get your
funnel built! It's designed to be the practical application to FG Society. Many of
our FG Society students go on to do Launch Gorgeous because they want to
build a funnel for themselves and put all those new skills to work.
We offer a $1000 off voucher for Launch Gorgeous to any of our current FG
Society students if you'd like to participate on the next live round.
I am an agency. Can an agency be certified or just an individual?
You can have up to 2 individuals complete ONE certification if you'd like your
AGENCY to be certified.
The individual (who is acting as the +1) must be a spouse, K1 business partner,
employee OR a contractor with evidence of working for you for six months.
Both of you can work together to complete and submit Phase 1, and then
one of you can do Phase 2, and one of you do Phase 3.
We WILL NOT GRADE two versions of the test. This is for partners who want to
divide and conquer. We will then certify the AGENCY itself.
The agency will be listed on our directory as certified and we'll be sending
traffic to that site.
1.
2.
3.
4.
5.
FG Society Certifified Master Marketer Program
ABOUT YOUR INSTRUCTORS
FG Society Certifified Master Marketer Program
It's time for you to jump into this amazing opportunity with a whole
community of ethical, talented marketers cheering you on!
With our FG Society concierge team, community, and best-in-the-biz
curriculum, we promise you're in for the ride of your life!
To get started with Phase #1, please go to: FUNNELG.COM/FGS
NEXT STEPS