Ultimate Course Launch 2023 by Luisa Zhou

Are you tired of having to make money on someone else’s terms? Drained from being forced to trade your time for income? Craving more time and freedom for yourself?
Here’s how Ultimate Course Launch will help you…
Create Financial Freedom Without Having to Add a Single Client Call or Work Meeting to Your Calendar…and Instead, Get Sales Notifications While You’re Enjoying a Beach Day with Your Family
Ultimate Course Launch is the only proven, comprehensive system for successfully creating and selling a course or group program…
…That’s designed specifically to work without requiring a massive audience or a completed product—so you can quickly start leveraging your time and making money on your own terms.
Maybe you’ve been wanting to create your own course for a while now. But there are a lot of steps and potential pitfalls and you don’t want to waste your time, so you’d like a clear plan of action.
Maybe you’ve even been at it for a while and are tired of trying things that aren’t working.
Or, maybe you’re in the happy minority and have made some sales already. But you’re still not where you want to be.
You see, quickly and successfully selling a course has a lot more to do with how you go about selling it… and little to do with how much time you spend creating it, how big your audience is right now, or even how strong your marketing and sales skills are to start with.
I started with no course and less than 100 subscribers. Following UCL, I got 12 sales!
— Lisa S., Advertising Course
I wasn't sure if I was ready (I didn't even have a course!) but I did it scared... and I made $7,952 in sales!
— Li L., Career Course
From no course to $12,905...my first 5-figure month! I can't believe how quickly it happened!
— Dr. Tracy T., Branding Course
Why Most Advice is Actually Setting You Up to Fail
The online education industry is booming, like never before. (In fact, the latest data put it at $240 billion…and growing.) And I’m sure you’ve seen new courses springing up left and right.
So why does it feel like it’s so hard for you?
Because all that opportunity has also created a massive obstacle for new course creators:
Everyone wants a piece, so you’ve got a lot of competition.
And, even worse, there are already a lot of bad courses in your industry that might have left your ideal clients feeling skeptical and jaded.
Sure, it’d be a lot easier to rise above the noise if you already had an established reputation, tons of testimonials, and a massive audience. Or at least some killer marketing and sales skills.
Too bad no one starts with any of that.
And yet, most of the advice on creating and selling a course relies on at least one of those advantages, like…



Just do a webinar: But they don’t tell you that selling via webinars is a skill in of itself. For example: it took me over 20 tries before I made my first webinar sale. And another 20 before I figured out how to do it consistently.


Just send some emails: To put this into perspective…writing an email that stands out and makes sales on its own takes so much time and practice to master, that copywriters who can do it? Get paid 5- to 6-figures for their work. Not to mention the fact that you need a large email list to actually send the emails to.


Just run ads: Ha…if you’ve tried this, then you already know that there are a lot of moving pieces to running profitable advertising campaigns. Which is why most people lose money instead of making it.


    Just create a “funnel”: A good funnel actually usually requires all of the above components, so if you haven’t even mastered any of them yet…well…that math isn’t hard to do.

Basically…None of these are great options for someone new to the e-learning business.
Which is why I created the Ultimate Course Launch system
The first time I used it, I went from no product and a tiny audience to $8,000 in just a few weeks.
Without having to add a single client call to my calendar.
The second time, I made $101,000.
And the third?
$800,000.
Since then, this system has helped 1,000+ people successfully create and sell their own courses and programs from scratch, in basically any industry you can think of: from coaching, to book publishing, to energy healing, to admissions consulting, to marketing, and so much more.
No matter the industry, their results were the same:
Life-changing 4-, 5- and even 6-figures — on their own terms.
How Can You Succeed Even if You Have a Small Audience, Little Time, and Haven’t Done This Before?
Because Ultimate Course Launch uses a special sales strategy that doesn’t rely on your existing audience size, time, or reputation…
It doesn’t matter if you have a small or even non-existent audience…because you can grow your audience through selling your course. (In fact, you’ll see how this might even help you create more intimacy with the audience that you do build…and leverage it to make way more sales.)
You don’t need a lot of time…because there’s a simple way to create a high-quality course very quickly, even if you’ve never created one before, that also helps you get the best testimonials and highest client satisfaction.
It doesn’t matter if you don’t yet have killer marketing or sales skills, or an established reputation…because there’s something your ideal clients care about way more than all of those things, and it’s something that you have right now. You just have to know how to use it to instantly stand out and build the kind of trust that quickly leads to sales, which I’ll teach you.
Ultimate Course Launch is the only proven, step-by-step system to successfully create and sell your course—so you can have financial freedom on your own terms—that works no matter where you are in your business right now.
By the end of Ultimate Course Launch, you’ll have:



A finished course that your clients love (with tech setup done and rock solid sales strategy in place)


An inbox filled with sales notifications…and cherished memories of what you were doing (not working) when you saw those notifications


A system for consistently hitting your income goals, on your terms


    Completely empty days on your calendar to do with as you please…whether it’s to finally take a day for yourself, veg out on the couch for a day, or at last do that family activity you’ve been talking about

How do we make that happen?
Let me walk you through it…
Module 1
Set Up for Success
Even with the best sales strategy in the world, you can’t sell a course that no one wants. In this module, I give you a step-by-step roadmap to come up with a best-selling offer.



Quickly identify what course to create and how to package it, even if you have no idea right now. (Hint: Contrary to popular advice, it's not about figuring out an idea. It's about learning how to package what you already know into a course that people want. My Fail-Proof Course Generation Framework will show you how)


Set the perfect price for your course to maximize your profits. (Pricing too high will cost you sales, while pricing too low will leave money on the table...both of which are easily avoided with my Perfect Price Cheatsheet)


Identify who your ideal clients are...so it's easy for you to make sales. (You won't have to post surveys in random groups or beg strangers for research interviews. I’ll show you what to do instead—that’ll ensure you get all the information you need)


Instantly stand out and capture your audience’s attention—and thus desire to buy—no matter how crowded your market is. (It's all about being able to explain clearly what makes you different. I'll show you how with my Secret Sauce Formula. Otherwise, it doesn't matter how good your product actually is...because it won't be clear to your ideal clients why they should buy from you)


    Save yourself a lot of wasted time and effort by making sure you're not creating a course that won't sell—which is a lot more common than you might think! (In fact, there are only 3 types of courses that sell, no matter the industry, and if your course isn't one of them, nothing else will matter because you won't make sales)

(Value $997) Included in Ultimate Course Launch
Module 2
Create a Great Course...Quickly
If you’ve never created a course before, how do you create a stellar product on your first attempt? Most first-time course creators get this wrong, which is why they either burn out and never finish their course, or, create a course that ruins their reputation—because it doesn’t deliver results. Neither of which you’ll have to worry about with UCL…



How to ensure your clients get great results and you get amazing testimonials. (Contrary to popular un-wisdom, this has nothing to do with how well you know what you're teaching, or how much "value" you give in the course. It's about teaching your course in a way that motivates your clients to actually take action and get results. Which I'll show you how to do using my Optimal Teaching Techniques.)


The simple strategy that will make your course creation process quick, simple...and even enjoyable. (This is how I finished my first course in just a few hours...while also creating such a high-quality product that it had an unheard-of 90% student success rate)


    A Complete Tech Guide that makes setting up your course simple and easy...no matter how "un-techy" you might be. If you have no idea how to set up the tech for hosting, delivering, or creating your course, this comprehensive lesson will walk you through everything you need

(Value $997) Included in Ultimate Course Launch
Module 3
Sales...As In, Making Lots of Them
Successfully selling your course requires mastering a lot of moving pieces. As you can imagine, it can be incredibly overwhelming…IF you don’t have a proven plan of action to follow. Good thing that’s exactly what you get with UCL, so that you can…



Clearly demonstrate your expertise, your course's value, and its effectiveness using the powerful sales page you'll be able to create following my proven Sold-Out Sales Page Formula. With this, you'll be able to bring in your ideal clients without having to rely on doing sales calls yourself or hiring a high-maintenance copywriter (who may or may not even be good)


Make sales with ease using the proven, highly converting email templates in the All-You-Need Sales Emails Swipe File. This is literally “plug and play” email writing for every type of email you’ll need to sell your course (Students say this is worth the course investment all by itself!)


Learn how to set up a complete sales process that automates the entire "making sales and getting paid" part for you, including little-known pieces that'll boost your results...like the 3 checkout page tweaks that could easily add a few more sales to your bottom line


    How to virtually eliminate buyer's remorse by making one simple change that most course creators overlook. So your customers feel that purchasing your course is the best decision they've ever made, don't ask for refunds, and go on to get amazing results (which also means that you get amazing testimonials and build your reputation)

(Value $997) Included in Ultimate Course Launch
Module 4
Get Your Challenge Right
Even if you had the greatest course in the world, it wouldn’t matter if no one knows about it. In this module, the crown jewel of UCL, you’ll learn my often-imitated-but-never-duplicated Challenge strategy for quickly selling your course no matter where you are in your business right now.
And once you do, you’ll see how having the right strategy—this one—is why it doesn’t matter how small your audience might be right now…because you’ll be able to grow quickly through selling your course.



Quickly grow your audience using The Ultimate Traffic Plan so that you can start making sales quickly no matter how small your audience might be right now


Plan a challenge launch that generates 10x the sales of other strategies with my step-by-step breakdown of how to plan your challenge set up, prompts, rules, and environment...with an actual example and detailed analysis. After this, you'll see why other challenges or strategies don't even come close...and have the sales to prove it too


Learn how to quickly turn an ideal client from stranger to passionate client...in just a few days. Knowing this—and why common un-wisdom about it taking longer is completely wrong—will be key to your being able to grow your business quickly while your competitors fall behind because they're too busy "nurturing" their ideal clients to death (by boredom)


    Feel like you have a launch project manager holding your hand and telling you exactly what to do and when, with the complete Pre-Launch calendar, email templates, and planning guide...so you're able to completely sidestep the typical launch overwhelm

(Value $997) Included in Ultimate Course Launch
Module 5
Launch Time!
Faster than you might think possible, it’ll be go time…
So you can finally experience the freedom, income, and impact that you’ve been dreaming of (although fair warning: your results might exceed even your wildest dreams).



Finally...make money on your own terms, with every aspect in your control. We'll break it all down into simple and doable steps, with a pre-set launch calendar (so all you have to do is follow it), mapping out your income goals (and how to hit them), and a detailed launch checklist (so it's as simple as checking off each to-do)


Close your launch with the most sales possible via a smooth transition from your Challenge to making sales. The best way to do that is through a well-planned Challenge Finale, which can boost sales by up to 60%. I'll walk you through your own profitable Finale with a step-by-step template.


How to virtually eliminate any chance that you won't make sales. Contrary to popular belief, your sales results are a lot more within your control than you might think. I'll show you how using my Launch Fail-Safe Protocol...which I've used to boost sales by up to 90%


    Want to make even more sales? Use these 6 advanced Launch Boosters that'll squeeze every drop of profitability possible from your launch. (I especially love Booster #2, which is so easy and fun to do, requires very little additional work, and best of all...can create an avalanche of sales almost immediately)

(Value $997) Included in Ultimate Course Launch
Module 6
Make Your Course Work for You
One profitable launch is great, but you know what’s way better? Having an asset that continues to generate income for you…consistently.
Most launches end when the cart closes, and that’s a big problem because there’s a fortune to be made in the post-launch. You’ve done all the hard work…so why shouldn’t you reap all the benefits possible?



How to double your initial course revenue AFTER the launch. A proven process for selling more to students who want it, whether that’s your next course or your coaching/consulting services. Plus, how to do it right so it's not pushy, salesy, or awkward...as a poor attempt can ruin a previously-great customer relationship


The #1 "secret" to making more course sales every time you launch. (Hint: It's the same reason football players study their games.) I'll also give you my simple tool for analyzing every aspect of your “launch play” so you can exponentially improve each subsequent launch. This is how I was able to scale so quickly from $8K to $100K to $800K in sales...in less than a year


    The reason some courses have a disproportionately large number of testimonials and happy students...and as a result, a disproportionately large number of sales. With my Course Email Sequence and Effective Testimonial Formula, you'll ensure that your course becomes one of those...so that it becomes easier and easier for you to sell it...instead of becoming one of the majority that eventually disappears into no-sales oblivion because it can't build a strong reputation

(Value $997) Included in Ultimate Course Launch
When You Join Today, You'll Also Get These Bonuses Worth $16,500
(Created specifically to help you get even better results with the Ultimate Course Launch system)
Students-Only Forum + Support Squad
This forum is a treasure trove of past wins, questions answered, and lessons learned. Tap into the collective knowledge, experience, and successes in this group by finding answers via past posts and comments, learning from shared wisdom, and connecting with potential friends, partners, and affiliates.
What’s more, while this is a self-study course, I know that sometimes a little extra support can go a long way. That’s why the LZ Support Squad also monitors the forum to make sure that every question you have gets answered. So you don’t have to figure it out on your own anymore.
(Value $1,000) Included in Ultimate Course Launch
UCL Coaching Vault
While the course modules include everything you need, I know that everyone learns in different ways, so having different options for learning always helps.
That’s why, as a bonus, you also get the UCL Coaching Vault, of 8 pre-recorded coaching calls where I personally answer the most common questions about launching. (Though my last consulting client paid me over six-figures, this is free for you in UCL because I want to give you as much value as possible.)
(Value $12,000) Included in Ultimate Course Launch
Sales on Autopilot Mini-Course
This is as close to passive income as you can get…unless you have a trust fund.
This mini-course will show you how to turn your course and launch assets after your launch into an automated income stream via an “evergreen sales system.”
The templates and teachings I share in here took me over $50,000 of testing to figure out…so…I think that tells you  the value you’ll get in this bonus.
Ultimate Course Launch + Sales on Autopilot is a powerful and massively profitable combination…
Use your launch to get your product done, make sales,  and start experiencing what it’s like to no longer have to trade your time for money.
After your launch, if you want, take your now-proven product and sales assets, and turn them into an automated system that works for you 24/7…for next level financial freedom and abundance.
(Value $1,500) Included in Ultimate Course Launch
All-Templates-Covered Package
With this bonus, you’ll get gorgeous pre-made templates—created by my own designer, which I paid for so you wouldn’t have to—that you can use for your course presentations, worksheets, webinar slides, social media images, and ads.
(Value $500) Included in Ultimate Course Launch
Course to Cash Mini-Course
With just one course or program, you have so many options for increasing your income and your freedom, beyond just launching (even though launching on its own will already create incredible results!).
In this bonus, I’ll show you…




How to turn 1 course or program into many income streams



The "iPhone Lineup" Strategy for maximizing your sales and profits from just 1 course or program



How to turn just 1 course or program into 7-figures



    How to leverage your course or program to boost your credibility and standing, connect with peers and leaders in your industry, and land more interview, PR, and speaking-type opportunities

(Value $1,500) Included in Ultimate Course Launch
That's a lot, I know.
So here's a quick recap:



Complete Ultimate Course Launch System ($6,000 value)


Full downloadable video versions ($500 Value)


Transcripts of each training ($500 Value)


Bonus: Students-only forum & Support Squad ($1,000 Value)


Bonus: UCL Coaching Vault ($12,000 Value)


Bonus: Sales on Autopilot Mini-Course ($1,500 Value)


Bonus: All-Templates-Covered Package ($500 Value)


    Bonus: Course to Cash Mini-Course ($1,500 Value)

That’s a Total Retail Value of ~$23,500
(For real: These values are either what it would actually cost to buy these—or a similar product—individually, or, what I actually paid to be able to include it for you.)

And that’s not including the way higher value of what you’ll have by the time you finish Ultimate Course Launch—the assets, actual sales, and skills to consistently make $5K, $10K, $20K, or more.
Every time you sell your course.

That Return on Investment?
Completely up to you. (Might as well start getting used to making money on your own terms now. )
Get Started Today
Payment Plan
— INCLUDES —



6 Comprehensive Modules


5 Sales-Booster Bonuses


Step-by-Step Videos, Scripts, and Instructions


Student Forum + LZ Support Squad


UCL Coaching Vault


100% Money-Back Guarantee


    Lifetime Access & Free Updates

Only 6 Payments of
$399
GET INSTANT ACCESS
– PAYMENT PLAN –
Pay in Full & Save
— INCLUDES —



6 Comprehensive Modules


5 Sales-Booster Bonuses


Step-by-Step Videos, Scripts, and Instructions


Student Forum + LZ Support Squad


UCL Coaching Vault


100% Money-Back Guarantee


    Lifetime Access & Free Updates

Save 20% by Paying in Full
1 Payment of
$1,999
GET INSTANT ACCESS
– SINGLE PAYMENT –
Need Help? Have Questions?
We're happy to answer your questions and help you with your investment decision.
Email us: [email protected]
These UCL'ers freed themselves from trading their time for money.
Now, it's your turn.
$12,000 for a beta course!
05:13
[$12,000 in total]…for a beta course! This happened over a month. It’s been ridiculous—it just works!
— Spencer Lum, ExtraBold
"We sold out 37 spots!!"
01:10
Our goal was to make 30 sales. We sold 37! Our core business has also gotten more leads and exposure, and our Facebook group started at 0 and now has almost 1,000 members.
— Margy, Book Publishing Consultant
"I didn't realize how quickly things could happen! I launched my first course with a small list (under 300), and it was close to an $8,000 first launch."
04:36
— Tracy, Video Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"Luisa's step-by-step strategic plan for launching is amazing."
01:52
— Jamie, Health Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
Have we been properly introduced?
Hey there. I'm Luisa Zhou, a multi-passionate entrepreneur and 7-figure business owner
After being widely recognized for my world-class programs; creating a supportive email community of 100,000 entrepreneurs; and helping 1,000+ clients build their own online businesses, it’s safe to say I know a thing or two.
But just a few years ago, I was where you might be now now: trapped trading my time for money.
I knew that if I was serious about creating true freedom—of time and money, packaging my knowledge into a course was the best way.
So I spent many, many years—including late nights, vacations, and family time—hunched in front of my computer creating a step-by-step system to finally make it happen. (Not to mention the tens of thousands of dollars I also spent testing it to make sure it would work for you too.)
Today, that same system has helped 1,000+ people create true freedom for themselves too.  
UCL contains proven techniques that work, no matter your specific situation. If you want to successfully sell your own course, and quickly, the UCL system will get you there.
And hey, I get it. If you're excited to make money on your own terms, but still have a few fears...
Here are 5 reasons you might be hesitating—and if so, what you need to know
Reason #1
“I’m not sure I have a good course idea in me”
If you’re being paid for your experience or knowledge right now—whether that’s by your coaching/consulting clients or by your employer—there’s a way to package that hard-earned expertise into a course.
So, contrary to popular un-wisdom, you don’t need an “idea!” You just need to learn how to package what you already know into a course.
Not only will you learn how to do that in UCL…I’ll also show you how to do it in a way that’s unique and attractive to buyers, so that your course instantly stands out from the noise.
Join UCL to get clear on your course offer using The Secret Sauce Formula…
Reason #2
“I’m worried I won’t see results quickly enough”
Look, I know it would feel reassuring to hear me say something like, “In the next 90 days, you’ll make X amount of money.” But you know by now I’ll always give it to you straight, and the truth is that I simply can’t. (You know what they say about things being too good to be true anyways.)
What can I say for sure?
Ultimate Course Launch is the fastest, most effective way to create your course and sell it, for true financial freedom. And that’s been proven consistently over many years, students, and industries.
I don’t know about you, but I’ll take that kind of proof over big claims any day of the week.
And with that, there’s one more thing I can say with absolutely certainty:
Fast action takers will see fast results…and slow action takers will see slow results. Which camp will you fall into?
Join UCL to take fast action and get fast results…
Reason #3
“I don’t know if it’s really possible to create a successful course in my industry”
E-learning is a multiple hundred billion dollar industry, with a massively diverse range of offerings, like…
How to ace an audition, meditation, how to live in a 120-foot camper, how to create your own comic, survival lessons from “The Walking Dead,” dinosaurs…and much more.
I promise you:
You’re not that special that your industry is an exception. (Which is a good way!)
Plus, no matter what industry you’re in, consumer psychology and behavior remain the same. That’s why UCL has been able to 1,000+ students in countless different industries. If your industry deals with people, this will work for you.
Join UCL so you can start making money on your own terms…
Reason #4
“I don’t have a big list (or any list) to sell to”
It doesn’t matter how small (or even nonexistent) your audience might be right now. Through the unique Challenge Launch Strategy I teach you in UCL, you’ll learn how to quickly build your audience and convert strangers into customers in just a few days…so that you make sales no matter how small your audience is right now.
Join UCL and grow your audience THROUGH launching your course…
Reason #5
“I’m scared this might not work for me...”
So…this might sound like a brag, but honestly, it’s just math:
Nobody has had the success in launching that I’ve had. That means what I teach you in this course is unlike anything that you’ve learned before.
It contains the most effective way to quickly and successfully create and sell your course — and it’s backed by literally millions of dollars that have been made using it.
The results speak for themselves:
Within my first year, I’d made over $900,000 in sales from launching alone. Every time I’ve used this system, I’ve added multiple 6- to 7-figures to my bottom line.
And it’s not just me. Over the years, it’s also helped 1,000+ students in countless different industries make millions more through their own courses.
In the process, these people have transformed their lives forever by finally being able to make money on their own terms and create true financial freedom.
I can give you proof all day long. But ultimately, it comes down to this…
Will you make the decision to make UCL work for you?
Plus, there’s also:
The 60-Day
Ultimate Course Launch Policy
You have a full 60 days to try it. Use it, and if you aren’t satisfied with your progress, email our support team at [email protected], show us your completed coursework, and we’ll issue you a refund.
The reason we need your completed coursework is simple. We’re committed to you and your results, so we only want to work with people who are equally committed to themselves via taking action.
We devote immense time, energy, and care to our students and our program, so it’s vital that you’re as dedicated to this experience as we are to you.
View the full refund policy here.
The results of this program speak for themselves:
"I wasn't sure if I was ready but I did it scared... and I made $7,952 in sales!"
08:38
— Li, Career Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"We actually made $27,000.
That's a huge huge profit."
02:19
— Estelle, Coach for Sensitive People
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"In less than a 3-month time span, I have brought in well over 6-figures in sales."
00:36
— Colleen A, Former University Teacher
Ready to finally create true financial freedom, stop having to trade your time for money, and instead, make money on your own terms—through creating and selling your own course or group program?
GET STARTED WITH ULTIMATE COURSE LAUNCH

Are you tired of having to make money on someone else’s terms? Drained from being forced to trade your time for income? Craving more time and freedom for yourself?
Here’s how Ultimate Course Launch will help you…
Create Financial Freedom Without Having to Add a Single Client Call or Work Meeting to Your Calendar…and Instead, Get Sales Notifications While You’re Enjoying a Beach Day with Your Family
Ultimate Course Launch is the only proven, comprehensive system for successfully creating and selling a course or group program…
…That’s designed specifically to work without requiring a massive audience or a completed product—so you can quickly start leveraging your time and making money on your own terms.
Maybe you’ve been wanting to create your own course for a while now. But there are a lot of steps and potential pitfalls and you don’t want to waste your time, so you’d like a clear plan of action.
Maybe you’ve even been at it for a while and are tired of trying things that aren’t working.
Or, maybe you’re in the happy minority and have made some sales already. But you’re still not where you want to be.
You see, quickly and successfully selling a course has a lot more to do with how you go about selling it… and little to do with how much time you spend creating it, how big your audience is right now, or even how strong your marketing and sales skills are to start with.
I started with no course and less than 100 subscribers. Following UCL, I got 12 sales!
— Lisa S., Advertising Course
I wasn't sure if I was ready (I didn't even have a course!) but I did it scared... and I made $7,952 in sales!
— Li L., Career Course
From no course to $12,905...my first 5-figure month! I can't believe how quickly it happened!
— Dr. Tracy T., Branding Course
Why Most Advice is Actually Setting You Up to Fail
The online education industry is booming, like never before. (In fact, the latest data put it at $240 billion…and growing.) And I’m sure you’ve seen new courses springing up left and right.
So why does it feel like it’s so hard for you?
Because all that opportunity has also created a massive obstacle for new course creators:
Everyone wants a piece, so you’ve got a lot of competition.
And, even worse, there are already a lot of bad courses in your industry that might have left your ideal clients feeling skeptical and jaded.
Sure, it’d be a lot easier to rise above the noise if you already had an established reputation, tons of testimonials, and a massive audience. Or at least some killer marketing and sales skills.
Too bad no one starts with any of that.
And yet, most of the advice on creating and selling a course relies on at least one of those advantages, like…



Just do a webinar: But they don’t tell you that selling via webinars is a skill in of itself. For example: it took me over 20 tries before I made my first webinar sale. And another 20 before I figured out how to do it consistently.


Just send some emails: To put this into perspective…writing an email that stands out and makes sales on its own takes so much time and practice to master, that copywriters who can do it? Get paid 5- to 6-figures for their work. Not to mention the fact that you need a large email list to actually send the emails to.


Just run ads: Ha…if you’ve tried this, then you already know that there are a lot of moving pieces to running profitable advertising campaigns. Which is why most people lose money instead of making it.


    Just create a “funnel”: A good funnel actually usually requires all of the above components, so if you haven’t even mastered any of them yet…well…that math isn’t hard to do.

Basically…None of these are great options for someone new to the e-learning business.
Which is why I created the Ultimate Course Launch system
The first time I used it, I went from no product and a tiny audience to $8,000 in just a few weeks.
Without having to add a single client call to my calendar.
The second time, I made $101,000.
And the third?
$800,000.
Since then, this system has helped 1,000+ people successfully create and sell their own courses and programs from scratch, in basically any industry you can think of: from coaching, to book publishing, to energy healing, to admissions consulting, to marketing, and so much more.
No matter the industry, their results were the same:
Life-changing 4-, 5- and even 6-figures — on their own terms.
How Can You Succeed Even if You Have a Small Audience, Little Time, and Haven’t Done This Before?
Because Ultimate Course Launch uses a special sales strategy that doesn’t rely on your existing audience size, time, or reputation…
It doesn’t matter if you have a small or even non-existent audience…because you can grow your audience through selling your course. (In fact, you’ll see how this might even help you create more intimacy with the audience that you do build…and leverage it to make way more sales.)
You don’t need a lot of time…because there’s a simple way to create a high-quality course very quickly, even if you’ve never created one before, that also helps you get the best testimonials and highest client satisfaction.
It doesn’t matter if you don’t yet have killer marketing or sales skills, or an established reputation…because there’s something your ideal clients care about way more than all of those things, and it’s something that you have right now. You just have to know how to use it to instantly stand out and build the kind of trust that quickly leads to sales, which I’ll teach you.
Ultimate Course Launch is the only proven, step-by-step system to successfully create and sell your course—so you can have financial freedom on your own terms—that works no matter where you are in your business right now.
By the end of Ultimate Course Launch, you’ll have:



A finished course that your clients love (with tech setup done and rock solid sales strategy in place)


An inbox filled with sales notifications…and cherished memories of what you were doing (not working) when you saw those notifications


A system for consistently hitting your income goals, on your terms


    Completely empty days on your calendar to do with as you please…whether it’s to finally take a day for yourself, veg out on the couch for a day, or at last do that family activity you’ve been talking about

How do we make that happen?
Let me walk you through it…
Module 1
Set Up for Success
Even with the best sales strategy in the world, you can’t sell a course that no one wants. In this module, I give you a step-by-step roadmap to come up with a best-selling offer.



Quickly identify what course to create and how to package it, even if you have no idea right now. (Hint: Contrary to popular advice, it's not about figuring out an idea. It's about learning how to package what you already know into a course that people want. My Fail-Proof Course Generation Framework will show you how)


Set the perfect price for your course to maximize your profits. (Pricing too high will cost you sales, while pricing too low will leave money on the table...both of which are easily avoided with my Perfect Price Cheatsheet)


Identify who your ideal clients are...so it's easy for you to make sales. (You won't have to post surveys in random groups or beg strangers for research interviews. I’ll show you what to do instead—that’ll ensure you get all the information you need)


Instantly stand out and capture your audience’s attention—and thus desire to buy—no matter how crowded your market is. (It's all about being able to explain clearly what makes you different. I'll show you how with my Secret Sauce Formula. Otherwise, it doesn't matter how good your product actually is...because it won't be clear to your ideal clients why they should buy from you)


    Save yourself a lot of wasted time and effort by making sure you're not creating a course that won't sell—which is a lot more common than you might think! (In fact, there are only 3 types of courses that sell, no matter the industry, and if your course isn't one of them, nothing else will matter because you won't make sales)

(Value $997) Included in Ultimate Course Launch
Module 2
Create a Great Course...Quickly
If you’ve never created a course before, how do you create a stellar product on your first attempt? Most first-time course creators get this wrong, which is why they either burn out and never finish their course, or, create a course that ruins their reputation—because it doesn’t deliver results. Neither of which you’ll have to worry about with UCL…



How to ensure your clients get great results and you get amazing testimonials. (Contrary to popular un-wisdom, this has nothing to do with how well you know what you're teaching, or how much "value" you give in the course. It's about teaching your course in a way that motivates your clients to actually take action and get results. Which I'll show you how to do using my Optimal Teaching Techniques.)


The simple strategy that will make your course creation process quick, simple...and even enjoyable. (This is how I finished my first course in just a few hours...while also creating such a high-quality product that it had an unheard-of 90% student success rate)


    A Complete Tech Guide that makes setting up your course simple and easy...no matter how "un-techy" you might be. If you have no idea how to set up the tech for hosting, delivering, or creating your course, this comprehensive lesson will walk you through everything you need

(Value $997) Included in Ultimate Course Launch
Module 3
Sales...As In, Making Lots of Them
Successfully selling your course requires mastering a lot of moving pieces. As you can imagine, it can be incredibly overwhelming…IF you don’t have a proven plan of action to follow. Good thing that’s exactly what you get with UCL, so that you can…



Clearly demonstrate your expertise, your course's value, and its effectiveness using the powerful sales page you'll be able to create following my proven Sold-Out Sales Page Formula. With this, you'll be able to bring in your ideal clients without having to rely on doing sales calls yourself or hiring a high-maintenance copywriter (who may or may not even be good)


Make sales with ease using the proven, highly converting email templates in the All-You-Need Sales Emails Swipe File. This is literally “plug and play” email writing for every type of email you’ll need to sell your course (Students say this is worth the course investment all by itself!)


Learn how to set up a complete sales process that automates the entire "making sales and getting paid" part for you, including little-known pieces that'll boost your results...like the 3 checkout page tweaks that could easily add a few more sales to your bottom line


    How to virtually eliminate buyer's remorse by making one simple change that most course creators overlook. So your customers feel that purchasing your course is the best decision they've ever made, don't ask for refunds, and go on to get amazing results (which also means that you get amazing testimonials and build your reputation)

(Value $997) Included in Ultimate Course Launch
Module 4
Get Your Challenge Right
Even if you had the greatest course in the world, it wouldn’t matter if no one knows about it. In this module, the crown jewel of UCL, you’ll learn my often-imitated-but-never-duplicated Challenge strategy for quickly selling your course no matter where you are in your business right now.
And once you do, you’ll see how having the right strategy—this one—is why it doesn’t matter how small your audience might be right now…because you’ll be able to grow quickly through selling your course.



Quickly grow your audience using The Ultimate Traffic Plan so that you can start making sales quickly no matter how small your audience might be right now


Plan a challenge launch that generates 10x the sales of other strategies with my step-by-step breakdown of how to plan your challenge set up, prompts, rules, and environment...with an actual example and detailed analysis. After this, you'll see why other challenges or strategies don't even come close...and have the sales to prove it too


Learn how to quickly turn an ideal client from stranger to passionate client...in just a few days. Knowing this—and why common un-wisdom about it taking longer is completely wrong—will be key to your being able to grow your business quickly while your competitors fall behind because they're too busy "nurturing" their ideal clients to death (by boredom)


    Feel like you have a launch project manager holding your hand and telling you exactly what to do and when, with the complete Pre-Launch calendar, email templates, and planning guide...so you're able to completely sidestep the typical launch overwhelm

(Value $997) Included in Ultimate Course Launch
Module 5
Launch Time!
Faster than you might think possible, it’ll be go time…
So you can finally experience the freedom, income, and impact that you’ve been dreaming of (although fair warning: your results might exceed even your wildest dreams).



Finally...make money on your own terms, with every aspect in your control. We'll break it all down into simple and doable steps, with a pre-set launch calendar (so all you have to do is follow it), mapping out your income goals (and how to hit them), and a detailed launch checklist (so it's as simple as checking off each to-do)


Close your launch with the most sales possible via a smooth transition from your Challenge to making sales. The best way to do that is through a well-planned Challenge Finale, which can boost sales by up to 60%. I'll walk you through your own profitable Finale with a step-by-step template.


How to virtually eliminate any chance that you won't make sales. Contrary to popular belief, your sales results are a lot more within your control than you might think. I'll show you how using my Launch Fail-Safe Protocol...which I've used to boost sales by up to 90%


    Want to make even more sales? Use these 6 advanced Launch Boosters that'll squeeze every drop of profitability possible from your launch. (I especially love Booster #2, which is so easy and fun to do, requires very little additional work, and best of all...can create an avalanche of sales almost immediately)

(Value $997) Included in Ultimate Course Launch
Module 6
Make Your Course Work for You
One profitable launch is great, but you know what’s way better? Having an asset that continues to generate income for you…consistently.
Most launches end when the cart closes, and that’s a big problem because there’s a fortune to be made in the post-launch. You’ve done all the hard work…so why shouldn’t you reap all the benefits possible?



How to double your initial course revenue AFTER the launch. A proven process for selling more to students who want it, whether that’s your next course or your coaching/consulting services. Plus, how to do it right so it's not pushy, salesy, or awkward...as a poor attempt can ruin a previously-great customer relationship


The #1 "secret" to making more course sales every time you launch. (Hint: It's the same reason football players study their games.) I'll also give you my simple tool for analyzing every aspect of your “launch play” so you can exponentially improve each subsequent launch. This is how I was able to scale so quickly from $8K to $100K to $800K in sales...in less than a year


    The reason some courses have a disproportionately large number of testimonials and happy students...and as a result, a disproportionately large number of sales. With my Course Email Sequence and Effective Testimonial Formula, you'll ensure that your course becomes one of those...so that it becomes easier and easier for you to sell it...instead of becoming one of the majority that eventually disappears into no-sales oblivion because it can't build a strong reputation

(Value $997) Included in Ultimate Course Launch
When You Join Today, You'll Also Get These Bonuses Worth $16,500
(Created specifically to help you get even better results with the Ultimate Course Launch system)
Students-Only Forum + Support Squad
This forum is a treasure trove of past wins, questions answered, and lessons learned. Tap into the collective knowledge, experience, and successes in this group by finding answers via past posts and comments, learning from shared wisdom, and connecting with potential friends, partners, and affiliates.
What’s more, while this is a self-study course, I know that sometimes a little extra support can go a long way. That’s why the LZ Support Squad also monitors the forum to make sure that every question you have gets answered. So you don’t have to figure it out on your own anymore.
(Value $1,000) Included in Ultimate Course Launch
UCL Coaching Vault
While the course modules include everything you need, I know that everyone learns in different ways, so having different options for learning always helps.
That’s why, as a bonus, you also get the UCL Coaching Vault, of 8 pre-recorded coaching calls where I personally answer the most common questions about launching. (Though my last consulting client paid me over six-figures, this is free for you in UCL because I want to give you as much value as possible.)
(Value $12,000) Included in Ultimate Course Launch
Sales on Autopilot Mini-Course
This is as close to passive income as you can get…unless you have a trust fund.
This mini-course will show you how to turn your course and launch assets after your launch into an automated income stream via an “evergreen sales system.”
The templates and teachings I share in here took me over $50,000 of testing to figure out…so…I think that tells you  the value you’ll get in this bonus.
Ultimate Course Launch + Sales on Autopilot is a powerful and massively profitable combination…
Use your launch to get your product done, make sales,  and start experiencing what it’s like to no longer have to trade your time for money.
After your launch, if you want, take your now-proven product and sales assets, and turn them into an automated system that works for you 24/7…for next level financial freedom and abundance.
(Value $1,500) Included in Ultimate Course Launch
All-Templates-Covered Package
With this bonus, you’ll get gorgeous pre-made templates—created by my own designer, which I paid for so you wouldn’t have to—that you can use for your course presentations, worksheets, webinar slides, social media images, and ads.
(Value $500) Included in Ultimate Course Launch
Course to Cash Mini-Course
With just one course or program, you have so many options for increasing your income and your freedom, beyond just launching (even though launching on its own will already create incredible results!).
In this bonus, I’ll show you…




How to turn 1 course or program into many income streams



The "iPhone Lineup" Strategy for maximizing your sales and profits from just 1 course or program



How to turn just 1 course or program into 7-figures



    How to leverage your course or program to boost your credibility and standing, connect with peers and leaders in your industry, and land more interview, PR, and speaking-type opportunities

(Value $1,500) Included in Ultimate Course Launch
That's a lot, I know.
So here's a quick recap:



Complete Ultimate Course Launch System ($6,000 value)


Full downloadable video versions ($500 Value)


Transcripts of each training ($500 Value)


Bonus: Students-only forum & Support Squad ($1,000 Value)


Bonus: UCL Coaching Vault ($12,000 Value)


Bonus: Sales on Autopilot Mini-Course ($1,500 Value)


Bonus: All-Templates-Covered Package ($500 Value)


    Bonus: Course to Cash Mini-Course ($1,500 Value)

That’s a Total Retail Value of ~$23,500
(For real: These values are either what it would actually cost to buy these—or a similar product—individually, or, what I actually paid to be able to include it for you.)

And that’s not including the way higher value of what you’ll have by the time you finish Ultimate Course Launch—the assets, actual sales, and skills to consistently make $5K, $10K, $20K, or more.
Every time you sell your course.

That Return on Investment?
Completely up to you. (Might as well start getting used to making money on your own terms now. )
Get Started Today
Payment Plan
— INCLUDES —



6 Comprehensive Modules


5 Sales-Booster Bonuses


Step-by-Step Videos, Scripts, and Instructions


Student Forum + LZ Support Squad


UCL Coaching Vault


100% Money-Back Guarantee


    Lifetime Access & Free Updates

Only 6 Payments of
$399
GET INSTANT ACCESS
– PAYMENT PLAN –
Pay in Full & Save
— INCLUDES —



6 Comprehensive Modules


5 Sales-Booster Bonuses


Step-by-Step Videos, Scripts, and Instructions


Student Forum + LZ Support Squad


UCL Coaching Vault


100% Money-Back Guarantee


    Lifetime Access & Free Updates

Save 20% by Paying in Full
1 Payment of
$1,999
GET INSTANT ACCESS
– SINGLE PAYMENT –
Need Help? Have Questions?
We're happy to answer your questions and help you with your investment decision.
Email us: [email protected]
These UCL'ers freed themselves from trading their time for money.
Now, it's your turn.
$12,000 for a beta course!
05:13
[$12,000 in total]…for a beta course! This happened over a month. It’s been ridiculous—it just works!
— Spencer Lum, ExtraBold
"We sold out 37 spots!!"
01:10
Our goal was to make 30 sales. We sold 37! Our core business has also gotten more leads and exposure, and our Facebook group started at 0 and now has almost 1,000 members.
— Margy, Book Publishing Consultant
"I didn't realize how quickly things could happen! I launched my first course with a small list (under 300), and it was close to an $8,000 first launch."
04:36
— Tracy, Video Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"Luisa's step-by-step strategic plan for launching is amazing."
01:52
— Jamie, Health Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
Have we been properly introduced?
Hey there. I'm Luisa Zhou, a multi-passionate entrepreneur and 7-figure business owner
After being widely recognized for my world-class programs; creating a supportive email community of 100,000 entrepreneurs; and helping 1,000+ clients build their own online businesses, it’s safe to say I know a thing or two.
But just a few years ago, I was where you might be now now: trapped trading my time for money.
I knew that if I was serious about creating true freedom—of time and money, packaging my knowledge into a course was the best way.
So I spent many, many years—including late nights, vacations, and family time—hunched in front of my computer creating a step-by-step system to finally make it happen. (Not to mention the tens of thousands of dollars I also spent testing it to make sure it would work for you too.)
Today, that same system has helped 1,000+ people create true freedom for themselves too.  
UCL contains proven techniques that work, no matter your specific situation. If you want to successfully sell your own course, and quickly, the UCL system will get you there.
And hey, I get it. If you're excited to make money on your own terms, but still have a few fears...
Here are 5 reasons you might be hesitating—and if so, what you need to know
Reason #1
“I’m not sure I have a good course idea in me”
If you’re being paid for your experience or knowledge right now—whether that’s by your coaching/consulting clients or by your employer—there’s a way to package that hard-earned expertise into a course.
So, contrary to popular un-wisdom, you don’t need an “idea!” You just need to learn how to package what you already know into a course.
Not only will you learn how to do that in UCL…I’ll also show you how to do it in a way that’s unique and attractive to buyers, so that your course instantly stands out from the noise.
Join UCL to get clear on your course offer using The Secret Sauce Formula…
Reason #2
“I’m worried I won’t see results quickly enough”
Look, I know it would feel reassuring to hear me say something like, “In the next 90 days, you’ll make X amount of money.” But you know by now I’ll always give it to you straight, and the truth is that I simply can’t. (You know what they say about things being too good to be true anyways.)
What can I say for sure?
Ultimate Course Launch is the fastest, most effective way to create your course and sell it, for true financial freedom. And that’s been proven consistently over many years, students, and industries.
I don’t know about you, but I’ll take that kind of proof over big claims any day of the week.
And with that, there’s one more thing I can say with absolutely certainty:
Fast action takers will see fast results…and slow action takers will see slow results. Which camp will you fall into?
Join UCL to take fast action and get fast results…
Reason #3
“I don’t know if it’s really possible to create a successful course in my industry”
E-learning is a multiple hundred billion dollar industry, with a massively diverse range of offerings, like…
How to ace an audition, meditation, how to live in a 120-foot camper, how to create your own comic, survival lessons from “The Walking Dead,” dinosaurs…and much more.
I promise you:
You’re not that special that your industry is an exception. (Which is a good way!)
Plus, no matter what industry you’re in, consumer psychology and behavior remain the same. That’s why UCL has been able to 1,000+ students in countless different industries. If your industry deals with people, this will work for you.
Join UCL so you can start making money on your own terms…
Reason #4
“I don’t have a big list (or any list) to sell to”
It doesn’t matter how small (or even nonexistent) your audience might be right now. Through the unique Challenge Launch Strategy I teach you in UCL, you’ll learn how to quickly build your audience and convert strangers into customers in just a few days…so that you make sales no matter how small your audience is right now.
Join UCL and grow your audience THROUGH launching your course…
Reason #5
“I’m scared this might not work for me...”
So…this might sound like a brag, but honestly, it’s just math:
Nobody has had the success in launching that I’ve had. That means what I teach you in this course is unlike anything that you’ve learned before.
It contains the most effective way to quickly and successfully create and sell your course — and it’s backed by literally millions of dollars that have been made using it.
The results speak for themselves:
Within my first year, I’d made over $900,000 in sales from launching alone. Every time I’ve used this system, I’ve added multiple 6- to 7-figures to my bottom line.
And it’s not just me. Over the years, it’s also helped 1,000+ students in countless different industries make millions more through their own courses.
In the process, these people have transformed their lives forever by finally being able to make money on their own terms and create true financial freedom.
I can give you proof all day long. But ultimately, it comes down to this…
Will you make the decision to make UCL work for you?
Plus, there’s also:
The 60-Day
Ultimate Course Launch Policy
You have a full 60 days to try it. Use it, and if you aren’t satisfied with your progress, email our support team at [email protected], show us your completed coursework, and we’ll issue you a refund.
The reason we need your completed coursework is simple. We’re committed to you and your results, so we only want to work with people who are equally committed to themselves via taking action.
We devote immense time, energy, and care to our students and our program, so it’s vital that you’re as dedicated to this experience as we are to you.
View the full refund policy here.
The results of this program speak for themselves:
"I wasn't sure if I was ready but I did it scared... and I made $7,952 in sales!"
08:38
— Li, Career Coach
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"We actually made $27,000.
That's a huge huge profit."
02:19
— Estelle, Coach for Sensitive People
*Please note we mention “Launched & Loaded” in the video. We rebranded from that to Ultimate Course Launch so it is the same course!*
"In less than a 3-month time span, I have brought in well over 6-figures in sales."
00:36
— Colleen A, Former University Teacher
Ready to finally create true financial freedom, stop having to trade your time for money, and instead, make money on your own terms—through creating and selling your own course or group program?
GET STARTED WITH ULTIMATE COURSE LAUNCH