Weekend Workshop Bundle and Upsell by Mike Shreeve

What If You Could Plan, Create and Launch a Premium Offer This Weekend?
What if You Could Go From Idea to Launch in Just 72 Hours?
Discover How I Plan, Create, and Launch a Premium Offer that Can Bring in Customers and Create a Digital Course that Can Sell Over and Over Again...All in a Single Weekend.
Yes! I Want This! - Just $47
From: Mike Shreeve
Portland, OR

My clients sometimes say:

“Mike, I need an offer I can launch fast....”

But they don't have a lot of time to work on it...

...or maybe they’re not sure if the idea is “market worthy” or something that people will buy…

...and they’re worried about putting a bunch of time and effort into something that might not sell.
When I find myself in this situation:

I use the Weekend Workshop Method I’m about to show you to...
 Launch First. Get Paid First.
And Get the Course to "Create Itself."
There are a lot of reasons I prefer following this Weekend Workshop Method.

One of the most important reasons I love this method is because, as you’re about to see...

...it allows you to serve first. All the other stuff holding back your launch?

You're about to discover how to get that stuff to take care of itself so you can spend more time helping more people and less time worrying about course creation, tech, and all that other time-consuming stuff.

I'm talking about creating lessons, getting all the tech to sell an online course together, and doing all that other time-consuming stuff later...after you've already sold and hosted your Weekend Workshop.

A Weekend Workshop like I’m about to show you allows you to launch right now, when you’re most excited about your offer...

...not months from now when the tedious process of creating lessons, recording videos, dealing with complex tech issues and integrations, writing copy, emails, launch materials, and more have worn you out and left you wondering, “Will this even work?”

^ Let’s avoid that.

Instead, let me share a few of the reasons why I believe every marketer, coach, consultant, and course creator should consider this method for their next launch...

    Weekend Workshops give you an offer that can go live and sell in just 72 hours...
    It only takes 2-4 hours of content creation time (and it goes by in a breeze using the method I’m about to show you...you can add more content if you’d like––inside the course on this page, I’ll share when that’s a good idea)...
    Workshop attendees actually help create the content (that’s one of the reasons getting everything done for the “course” happens so fast)...
    Marketing is practically built-in because of how it’s planned-in-reverse around outcomes your audience needs (especially when you follow the planning process I’m about to give you)...
    This makes Weekend Workshops ideal for idea-testing to see if an offer concept “can work” in the marketplace...
    It's a way to get paid in advance to acquire more customers and build a long-term asset you can sell over and over again…
    It’s a better way to leverage your time in order to scale...
    And it’s possible to do it all without complex funnels, months and months of planning, or a huge audience of followers...

Because of all of the above it can even make an ideal “first launch” if you plan it correctly. And for the same reasons:

    Weekend Workshops are one of my go-to Average Order Value boosters (for when you have a marketing funnel and you need an upsell to add revenue)...
    They’re perfect for quick launches to existing lists of buyers…
    And I almost always prefer them over “digital courses,” toolkits, template packs, group coaching programs, and memberships because you can get paid to host them the first time…

...and you can turn them into evergreen customer acquisition machines that bring in new customers to a business 24/7/365. They can also be permanent upsells, AOV boosters, or mid-ticket offers you can use to boost lifetime value.

To give you a better idea of why I prefer this launch method, especially when testing a new idea, when pressed for time, or if I need a quick way to add revenue to a marketing funnel or business, let me share a breakdown of how the process works...
Here’s What I Expect When Using the Weekend Workshop Method to Launch:
#1
Get Paid BEFORE Creating the “Course”
This part takes a little planning, but it’s totally worth it and it can be done in just a day or two.

The outcomes you’ll plan help drive paid attendance.

Plus, they help make creating marketing materials and driving traffic to your Weekend Workshop a whole lot easier.

I’m about to give you the resources you’ll need to plan your offer and the outcomes you’ll be able to promise to your audience.
#2
Deliver As Much Value As You Can (for a Fair-Priced Offer)
Host a short Weekend Workshop and provide value (a lot of it). Usually these are 2-4 hours over a couple of days.

I’ll show you the method I use and I’ll give you guidelines you can follow to determine if (A) your workshop should be longer, and (B) what to do if you’d like to make it longer.

You’ll be hosting on a topic that you’re excited about, so a couple of hours will fly right by.
#3
Workshop Attendees HELP Create the Modules and Materials
This might be the best part.

You know how digital courses are usually packed full of workbooks, lessons, exercises, and more?

Normally, these are all things that you’d need to create yourself if you launch an online course in a more “traditional” way.

As you might imagine, this can delay a launch by months and months, simply because of the time it takes to create everything!

Using this Weekend Workshop Method, your students actually create the modules and materials FOR you.

Pretty cool, right?
#4
Turn Your Paid Experiment into an Always-Selling Course
After your Weekend Workshop, you take what your students helped you create…

...and you turn your paid experiment into an evergreen, always-selling course that you can use to acquire new customers, increase the Average Order Value of one of your funnels, or sell over and over again however you choose.

In just a minute, I’ll show you how to get the templates for all the sales pages, order pages, emails, and more that you’ll need to do this.
Introducing
The Weekend Workshop Program
How to Launch and Go Live with a Digital Product in Just 72 Hours Using a “Weekend Workshop”
Yes! I Want This! - Just $47
Here’s a Look at What You’ll Discover Inside of this Video Course...

    What type of digital product should you create? - Get ready to make sense of all the different types of courses, programs, memberships, workshops, challenges, template packs, toolkits, books, and more that you see out there (and gurus are teaching).
    Case-Study Examples of the Weekend Workshop In Action - Including a look at how to turn passion into profit (in the form of a $15k/mo passive business), how one service provider workshopped their way into $30k/mo in evergreen sales, and more.
    Courses vs. Workshops - Discover the difference and determine which is the best fit for your goals as an entrepreneur. Make the wrong choice and you might end up stuck with a business model that turns your business into something you don’t want to own.
    How to Avoid Disappointing Customers - The worst feeling in the world is creating something you think is amazing only to find out that it’s something people don’t want. Let me show you how to avoid that, ok?
    “Reverse-Mapping” Your Customer Journey - Here’s how to start at the end and work backwards so that you can create a better offer, attract your ideal customer, and build a brand and business around the best way you can help and serve.
    Don’t Make this “Information Product” Mistake - Workshops ARE NOT an information product. If you don’t know the difference between information products and workshops, skip to the course section in module #1 “What is a Workshop vs. a Course.”
    Rapid-Fire Implementation - Not just for you (because this is something that you’ll be able to create and launch in a single weekend), but also for your customers.
    Creating Immediate Outcomes for Your Customers - Have you ever purchased a digital course only to have it “sit” in your inbox for months and months (you might even forget you have it!). Use my Immediate Outcome Framework to keep this from happening when customers buy from you.
    6 Specific Examples of Courses (and why they’re not workshops) - There are some scenarios where creating courses like this might be advantageous and even more reasons not to consider it yet.
    Rapid Results = Rapid Growth - You’ll want to follow this workshop model if you’re looking to scale quickly because the faster you can turn buyers into satisfied customers who have experienced a result (thanks to your workshop), the better.

    Do You Have a One-on-One Service Already? - If so, you’re in a perfect position to launch a workshop and a workshop might be the best medium to use to scale your service.
    Avoid the #1 Roadblock Preventing Growth - Don’t follow a business model, launch, or funnel framework that puts a cap on your true potential to serve more people (at the very least, discover how a workshop can give you a platform to achieve exponential growth).
    How to Compete Against YouTube - Ever think to yourself “but people can just watch what I can show them on YouTube for free?” Let me show you how to get around the YouTube paradox that’s keeping you from launching your workshop, course, or digital offer.
    Why I Don’t Recommend Courses for Most People - I’m not saying courses don’t work...but I will show you why they’re more difficult to launch than weekend workshops following this method.
    Do It Live Once (Then Sell the Recordings) - It sounds simple enough, but there are a few strategies I’ll share that you really don’t see many other “gurus” talking about (including how to use recorded workshops to sell future live workshops).
    Automated Client-Getting With a Workshop - Ready to use your workshop as an evergreen client acquisitions machine that can introduce new prospects to your service while you get paid? This is how.
    2 Ways to Go About a Launch - Follow along as I give you two specific launch roadmaps to follow depending on where your business is right now (or if you’re just getting started).
    If This is Your First Course Launch - You’ll be excited to discover just how little you’ll need in terms of “tech” set-up, preparation, and even audience size to get a Weekend Workshop up and selling.
    Why I Never Show My Face During a Workshop - It’s just not my thing! Borrow my strategy and see why you don’t even need to go “face-to-camera” (this cuts down on a lot of time, equipment, and tech too).
    How to Use a Weekend Workshop With an Existing Business - Here are some strategies to follow if you already have an audience or email list and you’re looking to increase lifetime value or average order value in a funnel with a quick weekend workshop.

    Designed to Sell - Every step of this process is about helping other people. Because Weekend Workshops are set up this way, they’re poised to sell at higher volumes and create more satisfied customers.
    Sit Through a Top Performing Workshop for FREE - You’ll be able to attend a workshop that’s out in the world running right now (automated, 265/24/7) that others are paying to attend. Plus, get an inside look at the structure and strategies at work before, during, and after the workshop.
    Inner Workings of a $350k Weekend - Get the case-study breakdown and see how just 48-72 hours of planning can turn into $350k in revenue (and counting).
    Here’s What Your Buyers Are Thinking - Before they buy, while they’re experiencing the workshop, and after it’s over...use this understanding of buyer behavior to make any marketing and sales effort more effective.
    Start at 10AM, By Noon You’re Done - What if just 2 hours of effort was all it took to create a long-term asset that can be the foundation for new customer acquisition?
    Get Paid to Create What Most Marketers Give Away for Free - Would you rather spend your time creating more free content or should you take a weekend to build something that can be sold?
    Why “As Fast As Possible” Is Better - No need to spend hours and hours delivering a workshop. A quick, concise workshop is actually a better way to generate “wins” for your audience (less effort for you too).
    Weekend vs Weekend(s) - Should your workshop be just two days, or is it better for your workshop to span the course of several weekends? It depends on the goals you have for your students. Let me show you how to decide.
    This Is NOT the Same as “Group Coaching” - A common question I hear is: “What's the difference between a Weekend Workshop and a group coaching program?” Short answer: A Lot. Long answer? Let me show you inside this program.
    Premium Offer Fuel - If you don’t have a $30k+ premium offer yet, I’ll show you how to use your Weekend Workshop as “premium offer fuel” so you can not only get ideas for your premium offer, but use your workshop experience to create one.

    3-Step Workshop Ideation - Get access to a 3-step process for planning the most important part of your workshop: “The Big Idea” that will guide your content, outcomes, lessons, and even your marketing. Get this right and everything gets easier.
    Who Are “YOU” At Your Best? - Use the exercise in the “Coming Up With Your Workshop Idea” module (part 1) to bring out the absolute best in your experiences, ideas, and knowledge (and turn your best into a workshop idea!).
    Build Marketing Into Your Workshop Idea - This is how you’ll make marketing, traffic, and conversions simple: Build your workshop idea so that all the marketing messages you’ll need to get people excited about signing up and joining you are already included.
    Find Hurdles Holding Back Your Audience - Let me show you how to identify the thoughts that “keep them awake at night.” Finding these problems is what separates the “top 1%” of digital course creators, coaches, consultants, and service providers from “the rest of the pack.”
    My Infinite Workshop Idea System - Here’s a repeatable process you can use again and again to come up with ideas for workshops (and all different types of offers) that excite you and your audience.
    “Whatever You Do Make It Compelling!” - Attracting attention is usually easier said than done, right? Watch how much easier it becomes to create compelling messages once you have the strategy I’ve tested with some of the biggest names in marketing over the last decade plus.
    How to Build “Pre-Validation” Into Your Workshop - Follow this strategy if you have a smaller following and it can help your weekend workshop “take off” on social platforms (usually organically and without paid traffic).
    “What Should I Name My Workshop?” - Get this right and you’ll know exactly how to talk about your workshop too (that means most of the salesly stuff you need to get paid attendees takes care of itself).
    My Outcome Accomplishment Formula - If you’ve ever wanted to have a formula you can apply so that prospective buyers know exactly what they’re going to get (and fast) when they get something from you...this is a formula you’ll find valuable!
    Workshop Pricing Index - Here’s how to price workshops (and other types of offers) and how to determine where your workshop fits into the hierarchy of online training and courses.

    Hard vs. Soft Offers - Do you know the difference between the two? Let me show you which is easier to market and sell so that you can better position your offers for higher conversion rates and higher prices.
    Ready to See What People Will Pay? - Get an in-depth look at the factors that go into online course pricing and perceived value of online courses. Even if you’re just wondering why the offer on this page is just $47 for everything that’s included...it’s worth a watch!
    Workshop Outline Model - Make the planning process easy by walking through my step-by-step outline process.
    Here’s What to Do If You Can’t Think of Ideas - Wondering what you’ll talk about during your workshop? Afraid of coming up with ideas? Let me show you exactly how to become an “idea machine” that knows exactly what to say during your workshop presentation.
    Why Creative Restraints Do Not Matter - Even if you feel like you might not be the most creative or motivated person in the world, I’ll share why that doesn’t matter and the process you can use to keep moving forward so you can get your workshop launched and live.
    2-Step Simple Marketing Campaign - This is how I recommend launching your workshop and getting paid attendees. It requires almost no set up at all and just a few minutes of planning and execution.
    There is “No Funnel” to Launch - Here’s a really great part: Because there is no funnel to launch in order to get paid attendees into a workshop, it doesn’t take long (or require any real tech skill) to get a workshop launched and selling.
    Huge Revenue Without a Massive Launch - When you see the revenue numbers that I’ll share, you might rethink your plans for building a massive team because these workshops require just one person, no funnel, and 3 days to launch with almost no overhead.
    How to “Close” Workshop Sales Without “Closing - If you don’t like selling, you’ll love this method for enrolling students in your workshop.
    When It’s Time to Automate Everything - You’ll have a complete breakdown of all the processes, tools, templates, and systems you need to have in place so you can turn your workshop into an evergreen digital course.

    Using Partnerships to Launch More Workshops - I’ll reveal the process I use to partner with other experts so that I can launch more workshops and provide a higher level of service to my audience. Best part? ZERO work required on my end!
    And you’ll find much, much more inside this 30+ module digital course.

On this page you can get immediate access to everything above (and more) that you’ll find inside delivered to you immediately as a step-by-step digital course for just $47!

You’ll be able to follow along with me each step of the way as I show you how I go about creating ideas for a Weekend Workshop, how to plan all the tech and set up (it doesn’t require much at all), how to host a workshop and get paid attendees to sign up, and much more.
Yes! I Want This! - Just $47
Here Are the Results I Expect to See When I Launch a Single Weekend Workshop in My Business:
The screenshot above is a look at results from a SINGLE launch of a weekend workshop.

What’s great about this method is…

After holding this live workshop and getting paid to create my offer with the help of my customers and students…

...I can turn the offer into an evergreen, always-selling, scalable front-end offer which makes daily sales, grows my list with customers, and fills my call calendars with high-quality prospects.
After Launch, I Can Put Up an Evergreen Version of the Course My Students Helped Me Create
This is where the real long-term benefits of holding a weekend workshop come into play.

I’m able to take the 3 days of work I’ve already done, plus the materials my students helped me create…

...and combine them into a course I can use to add revenue where (and when) I need to and help scale my business.

Here’s a quick look at just a few days of evergreen sales from a workshop that I got paid to create (that my students helped me create):
I often use the evergreen courses that come from these workshops as “order value boosters” inside my marketing funnels.

They’re great “lifetime value boosters” too that add consistent and predictable revenue to my business whenever I need it.

They become upsells that I can offer when I need an upsell.

They become courses I can launch to my list a few times a year.

They become value-packed offers I can put into a follow up email sequence and automate.

And, if I need a new one, if one of my businesses needs a quick revenue injection for growth or expansion, or if I have an idea I’d like to test really quickly, a new Weekend Workshop can be launched and live fast because…
All Of This Took Less than 3 Days from Start to Finish!
The beauty of this launch model, from start to finish, is that it can be done in 3 days or less if you have an audience already.
 
Whether you’re using an email list, paid traffic, or your following on social media… if you have attention already, this can be done with just a few hours of planning, 2 half-days of “live workshopping,” and a few more short hours to turn into an evergreen promotion you can sell again and again!
 
This is the perfect method for those wondering, “how do I better monetize this list/audience I’ve created?”
 
But even if you don’t have an audience already, I have ways of turning the simple “Weekend Workshop” method into a consistent stream of sales if you’re willing to put a little elbow grease into using smart strategies to grow.

When it really comes down to it, weekend workshops are an incredible tool for growing a business because:
You Don’t Have to Waste Time Building a Course… ...Unless You Know in Advance That It Will Sell.
If this sounds like something you’re interested in learning how to do for yourself or your clients, join me for my new digital course, The Weekend Workshop, and I’ll walk you through step-by-step.

In this course, you’ll discover how to plan and launch a Weekend Workshop...

    While getting paid to make it…
    While getting paid to “see if this idea works…”
    While getting paid to build out all your marketing assets…
    While getting paid to create an offer that can become a long term asset, running automated, 24/7/365 and bringing in sales…

...all in 72 hours.

I’ll provide step-by-step video lessons detailing the planning process, showing you everything you need (including all the tech), and guiding you through each component you’ll need to complete before launching a Weekend Workshop. Here are the details:
Yes! I Want This! - Just $47
Here’s a Closer Look at Exactly What You’ll Learn Inside of this Follow Along Workshop Creation Program:
Workshops vs. Courses
What I love the most about this Weekend Workshop launch method is that you don’t have to spend weeks (or months) putting a course together.

You can come up with an idea, plan your workshop, get paid attendees to join you, and even have your attendees help you create the assets needed to turn your workshop into an evergreen course…all in a matter of days.
As I show you the difference between workshops, courses, group coaching programs, and other types of digital offers, you’ll learn…

    What workshops are and how to use them in your business…
    Get recording access to an actual 2-day workshop I held that has generated more than $350,000 in sales…
    Examples of workshops that could grow your business…
    And more!

When you join me for The Weekend Workshop digital course, I’ll lay the foundations for making sure your workshop grows your business in a strategic way, filling your calendar, selling more of your other products, and building your list with customers!
How to Pick a Topic and Generate Workshop Ideas
Ever wish you could create more “big ideas” for offers that you could use to grow your business?

Get ready to become an “endless idea machine” and start creating more offers that allow you to expand your reach and serve your audience at a deeper level.

Follow along in the guided workbook and my over-the-shoulder video lessons as I show you how to come up with workshop ideas and the process I use to determine if they’ll “work.”
You’ll quickly see that this idea generation process is something you can use for just about any course, offer, or message you’re planning to share with your audience as you discover…

    How to know in advance if the topic you’ve chosen will sell…
    How to do competitive research to come up with endless ideas…
    How to name your workshop so it’s easier to sell (HINT: Clever doesn’t work)...
    How to pick the right topic that will turn buyers into long term clients if that’s your goal…
    And much more . . .

By the end of these video lessons, you’ll have a topic, be excited about teaching it, and you’ll be ready to start outlining your first event!
Turning Expertise, Knowledge, and Experience Into Authority
Next, I’ll walk you through the process of turning your workshop idea into a paid event you’re excited and confident to host.

The planning process for Weekend Workshops takes much less time than planning for a course or even a webinar.

I’ll show you a method you can follow so you don’t feel the need to script everything out, I’ll explain how to price your workshop, and you’ll find out exactly what to put into your workshop to give your attendees the value they’re looking for.
Here’s a quick look at just a few of the lessons we’ll cover as you learn how to create your outline and plan for your workshop presentation…

    How to quickly create an outline for your Weekend Workshop that delivers on your promises…
    Exactly what to put in your workshops so that you can over-deliver on results without “giving away the farm”...
    How to know how long your workshop should be, how “big” your content coverage should be, and how to know when “enough is enough” without overwhelming your workshop attendees…
    How to use your outline to price your offer…
    How to build your presentation in just a few minutes (my favorite way to crank out workshops quickly)...
    And much more!

I’ll guide you through everything you need to hold the perfect, high value workshop that delivers for your customers and grows your business!
Attracting Paid Attendees (Without Paid Traffic)
Ready to discover the simple 2-step marketing campaign I use to drive workshop attendance?

You’ll get access to my campaign overview, the exact marketing message I send, templates to close the sale and much, much more.

Of course you’ll have access to the exact framework to follow, but I’ll also give you an understanding of how and why it works.
Let me walk you through the Weekend Workshop sales process as you learn…

    How to get existing and new followers alike excited about attending a paid Weekend Workshop with you…
    The exact message frameworks and the 2-step messaging campaign I use to fill my workshops with paid attendees...
    My “40% Close Rate” tips for closing the sale (this is how my team is able to turn 40% of the conversions we have into sales of premium offers)...
    All the tech required for selling paid workshops (it’s not much)...
    Don’t have an audience yet? Follow the included “How to Build an Audience” training. It doesn’t require paid traffic…
    And more!

The includes modules on Selling Your Live workshop include all the messaging templates and strategies you’ll need to fill your Weekend Workshop with paid attendees.
Tech Set-Up Guidelines Included
There’s no need to spend months and months setting up fancy websites, funnels, and tech gadgets to get a workshop up and running.

Let me show you a simple tech set up process you can use to get a workshop off the ground and running.

Then, I’ll walk you through what you’ll need to turn your workshop into an evergreen sales asset for your business that can bring in customers around the clock.
Here’s a look at what’s included in the tech set up lessons:

    The exact tech I use to quickly sell the LIVE workshop with minimal effort…
    The exact tech I use to turn my workshop evergreen and sell 50+ courses per day like clockwork…
    How I set up my emails, deliver the presentation, and even how I collect payment…
    PLUS: I’ve kept this purposefully low-tech to make implementation FASTER than ever…

Even if you’re a technophobe like me, you’ll be able to quickly get your offer set up and selling.
It’s Time to Launch!
I’ll guide you toward the launch strategy that’s right for your goals and the methods you can use to get your Weekend Workshop selling quickly.

No matter where you are in business, there’s a strategy that’s right for you.

PLEASE NOTE: Not all launch strategies will net the same result. Those with an existing audience will ALWAYS outperform those with no audience, no list, or no existing leverage. Temper expectations if you’re just starting out.
During these launch lessons, I’ll cover…

    How to quick-launch your workshop even if you don’t have an existing audience…
    How to launch a Rapid Revenue Cascade if you have an existing audience…
    How to get other people to fill your workshop for you…
    How to sell your workshop on evergreen with someone else doing all the hard stuff for you…
    And much, much more…

Join me and see exactly how much less stressful, more predictable, and how much faster a Weekend Workshop launch can be.
Turning a Workshop Into an Automated Course
After you’ve hosted a Weekend Workshop, you’ll be able to turn what you’ve created into a digital asset for your business.

During these sections of the course, I’ll show you how to take your workshop recording and package it up as a course so you can sell it forever and ever.

There are 100+ ways you can use a Weekend Workshop recording to scale a business. Let me show you a few of strategies (basic to advanced) that I like to use once I have a workshop recording.
As you follow along during these lessons on creating an evergreen asset from your Weekend Workshop, you’ll discover…

    How to take your first LIVE Weekend Workshop and turn it into an evergreen, always-selling digital course you can scale…
    The exact funnel we use to sell 50+ of our workshops-turned-courses per day EACH…
    How to use the new evergreen course to grow an email list quickly…
    And much more!

In this section of the course, we’ll turn your workshop into a perpetual sales machine!
Plus, You’ll Also Get:
Tech Overview & Training
I am not a techie, which is why I’ve kept this system as simple as possible for collecting payment, running and hosting your workshop, and turning it all evergreen as quickly as possible.
 
These simple step-by-step tutorials are easy enough that even I can follow along and implement at speed (money loves speed) 😉
Copywriting Templates For Quick Implementation
Want to swipe the exact emails, sales letters, and delivery assets I use to hold successful weekend workshops?

Cool.

They’re all yours when you order The 72 Hour Workshop today.

Simply follow the video training on how to create your workshop, then use these templates to sell, sell, sell!
Get Everything Needed to Launch a Weekend Workshop in Just 72 Hours (or Less)!
Get Access to The Weekend Workshop Program

For Just $47
On This Page Only
Yes! I Want This! - Just $47
The Weekend Workshop is a digital course that shows you the step-by-step plan I use to get paid in advance to create, plan, and launch an offer in as little as 3 days.

It includes guided lessons, a fill-in-the-blank workshop creation plan, and all the templates, emails, and tech guides needed to host a paid workshop, attract attendees, and then turn the resulting asset into an evergreen course that can be easily automated to bring in new customers or help scale an online business.
PLUS: You’ll Also Get these 3 Bonuses at NO COST When You Get Access to The Weekend Workshop Today!
Bonus #1.
101 Workshop Ideas
I’ve compiled a long list of ideas that you could borrow, pull inspo from, or just plain copy to create your own “Weekend Workshop”.

After more than 13 years in the biz, I know what works and this list of potential ideas are pre-market proven to get you started right.
I’ve created lists for all the major industries like:

    Health
    Wealth
    Relationships
    Service providers/freelancers
    Hobbyist niches
    Personal development
    And more…

Chances are, if you sell something online, I’ve got an idea you can use.
Use These Done-for-You Workshop Ideas to Jumpstart Your Weekend Workshop and Launch Fast
Bonus #2.
The List Builders Bonus Workshop
The Weekend Workshop is the PERFECT way to create and build a list quickly (and get paid to build it TWICE).
 
In this bonus training, I’ll show you how to start, grow, and scale a list using the methods you’ll learn in this program. I’ll even show you how to then launch multiple NEW “Weekend Workshops” to this new list you’ve built again and again.
The Weekend Workshop is the PERFECT way to create and build a list quickly (and get paid to build it TWICE).
 
In this bonus training, I’ll show you how to start, grow, and scale a list using the methods you’ll learn in this program. I’ll even show you how to then launch multiple NEW “Weekend Workshops” to this new list you’ve built again and again.

It’s like a self perpetuating digital revenue machine when you know how to do it right. I’ll show you exactly how.
This is How to Use a Weekend Workshop to Build an Email List Quickly
Bonus #3.
The Scaling Workshop: How To Turn Simple Courses Into A 7-Figure Business
For those that like to see the big picture, I’ll share with you exactly how to turn this simple Weekend Workshop into a full-scale 7-figure business.
 
Look, it isn’t easy. I’m not gonna sugar coat it. But it is simple.
All you need is a Workshop that works, the right funnel, and one more critical asset (which you probably already have), and scaling is as simple as a basic math formula even a 1st grader could understand.
 
I’ll walk you through exactly how my team and I use Weekend Workshops to scale our clients quickly. Full transparency and all.
What if a Few Workshops You Could Host in a Weekend Was All That Was Required to Scale?
Ready to Launch and Sell Your Next Offer Before It’s Even Created?
The Weekend Workshop Program
How to Launch and Go Live with a Digital Product in Just 72 Hours Using a “Weekend Workshop”
Here’s a Recap of What’s Included with Your Order Today:

    The Weekend Workshop Digital Course
    “Rapid Fire” Workshop Implementation Plan
    Fill-in-the-Blanks Workshop Creation Workbook
    30+ Step-by-Step Video Lessons
    BONUS #1: 101 Done-for-You Workshop Ideas
    BONUS #2: Workshop List Building Method
    BONUS #3: The Scaling Workshop System

For Just $47!
Yes! I Want All of This! Just $47
No Questions Asked
365-Day Guarantee
I guarantee that you’ll find my Weekend Workshop Program incredibly valuable.

If you don’t, simply let me and my team know with a quick email and I’ll send your money back...no questions asked.

This guarantee is good for 365 days from the date of purchase.

So, try this method now or try it 360 days from now, and if you’re not satisfied for any reason, just let us know and I’ll send your money back.
About Your Instructor
Mike Shreeve
I Help Online Entrepreneurs Scale Quickly
Hi There!

Thanks for reading this far down the page.

If you’re made it all the way down here, I’m assuming you’re pretty interested in this program.

So, let me give you some background info about me so you know where the ideas, strategies, methods, and templates inside of it are coming from.

My name is Mike Shreeve and I’ve been working with entrepreneurs, coaches, consultants, and businesses who serve others since 2007.
Here are a few of the clients I’ve had the privilege of working with:

    Mel Robbins
    Russell Brunson
    Tom Bilyeu
    Bill Glazer
    Darren Hardy
    Brendon Burchard
    SUCCESS Magazine
    Mara Glazer
    Tony Robbins
    Liz Benny
    And many, many more.

I’ve seen all the fancy methods, tested all the complicated strategies, and I’ve made every mistake possible. I launch a minimum of 4 new courses per year to my own list, and I’ve helped dozens and dozens of my clients launch brand new digital course offerings from scratch.
When it comes down to it, I believe is one of the best ways to be wildly successful selling courses is to:

    Make something that people actually want (and are willing to pay for)...
    Deliver as much value as you can for a fair priced offer...

And

    Don't waste time building a course unless you know in advance that it's gonna sell.

That last one (#3) might be the most important…

Because one of the worst mistakes I see people making is putting their heart and soul into a course BEFORE they know it’s going to sell.

To avoid this in my own business, I’ve developed a very simple system where I get paid BEFORE I create the course…

… have my students and customers HELP ME to create the modules and materials…

… then turn that PAID EXPERIMENT into an evergreen, always-selling course.

I’ve put that process into the digital course you see on this page, The Weekend Workshop.

If you’d like to get access to this digital course, all 30+ of the lessons, and the strategies and templates I use to launch Weekend Workshops and make them evergreen courses, you can tap the button below and get everything for just $47.
Yes! I Want All of This! Just $47
See you on the inside,

Mike “The Course Whisperer” Shreeve

P.S. Recap of this ultra-long page for those who don’t like reading long-form sales letters:

I hate wasting time creating and launching courses that don't sell.

After 13 years of selling courses online, I've developed a system for getting paid IN ADVANCE
of creating a course to make sure it's a profitable use of invested time.

For just $47 I'll show you exactly how to follow my method and pull it all off in just 3 days.

Also, if you get the course today I'll toss in a handful of extra bonuses. I'll show you how to build a list with your course (a list of customers), how to scale your course to 7-figures a year, and give you a bunch o' ideas on workshops you could hold to grow and scale.

You can try the course and the bonuses for 1 year. If you don't like them for whatever crazy reason, I'll refund you the $47.
Yes! I Want All of This! Just $47


What If You Could Plan, Create and Launch a Premium Offer This Weekend?
What if You Could Go From Idea to Launch in Just 72 Hours?
Discover How I Plan, Create, and Launch a Premium Offer that Can Bring in Customers and Create a Digital Course that Can Sell Over and Over Again...All in a Single Weekend.
Yes! I Want This! - Just $47
From: Mike Shreeve
Portland, OR

My clients sometimes say:

“Mike, I need an offer I can launch fast....”

But they don't have a lot of time to work on it...

...or maybe they’re not sure if the idea is “market worthy” or something that people will buy…

...and they’re worried about putting a bunch of time and effort into something that might not sell.
When I find myself in this situation:

I use the Weekend Workshop Method I’m about to show you to...
 Launch First. Get Paid First.
And Get the Course to "Create Itself."
There are a lot of reasons I prefer following this Weekend Workshop Method.

One of the most important reasons I love this method is because, as you’re about to see...

...it allows you to serve first. All the other stuff holding back your launch?

You're about to discover how to get that stuff to take care of itself so you can spend more time helping more people and less time worrying about course creation, tech, and all that other time-consuming stuff.

I'm talking about creating lessons, getting all the tech to sell an online course together, and doing all that other time-consuming stuff later...after you've already sold and hosted your Weekend Workshop.

A Weekend Workshop like I’m about to show you allows you to launch right now, when you’re most excited about your offer...

...not months from now when the tedious process of creating lessons, recording videos, dealing with complex tech issues and integrations, writing copy, emails, launch materials, and more have worn you out and left you wondering, “Will this even work?”

^ Let’s avoid that.

Instead, let me share a few of the reasons why I believe every marketer, coach, consultant, and course creator should consider this method for their next launch...

    Weekend Workshops give you an offer that can go live and sell in just 72 hours...
    It only takes 2-4 hours of content creation time (and it goes by in a breeze using the method I’m about to show you...you can add more content if you’d like––inside the course on this page, I’ll share when that’s a good idea)...
    Workshop attendees actually help create the content (that’s one of the reasons getting everything done for the “course” happens so fast)...
    Marketing is practically built-in because of how it’s planned-in-reverse around outcomes your audience needs (especially when you follow the planning process I’m about to give you)...
    This makes Weekend Workshops ideal for idea-testing to see if an offer concept “can work” in the marketplace...
    It's a way to get paid in advance to acquire more customers and build a long-term asset you can sell over and over again…
    It’s a better way to leverage your time in order to scale...
    And it’s possible to do it all without complex funnels, months and months of planning, or a huge audience of followers...

Because of all of the above it can even make an ideal “first launch” if you plan it correctly. And for the same reasons:

    Weekend Workshops are one of my go-to Average Order Value boosters (for when you have a marketing funnel and you need an upsell to add revenue)...
    They’re perfect for quick launches to existing lists of buyers…
    And I almost always prefer them over “digital courses,” toolkits, template packs, group coaching programs, and memberships because you can get paid to host them the first time…

...and you can turn them into evergreen customer acquisition machines that bring in new customers to a business 24/7/365. They can also be permanent upsells, AOV boosters, or mid-ticket offers you can use to boost lifetime value.

To give you a better idea of why I prefer this launch method, especially when testing a new idea, when pressed for time, or if I need a quick way to add revenue to a marketing funnel or business, let me share a breakdown of how the process works...
Here’s What I Expect When Using the Weekend Workshop Method to Launch:
#1
Get Paid BEFORE Creating the “Course”
This part takes a little planning, but it’s totally worth it and it can be done in just a day or two.

The outcomes you’ll plan help drive paid attendance.

Plus, they help make creating marketing materials and driving traffic to your Weekend Workshop a whole lot easier.

I’m about to give you the resources you’ll need to plan your offer and the outcomes you’ll be able to promise to your audience.
#2
Deliver As Much Value As You Can (for a Fair-Priced Offer)
Host a short Weekend Workshop and provide value (a lot of it). Usually these are 2-4 hours over a couple of days.

I’ll show you the method I use and I’ll give you guidelines you can follow to determine if (A) your workshop should be longer, and (B) what to do if you’d like to make it longer.

You’ll be hosting on a topic that you’re excited about, so a couple of hours will fly right by.
#3
Workshop Attendees HELP Create the Modules and Materials
This might be the best part.

You know how digital courses are usually packed full of workbooks, lessons, exercises, and more?

Normally, these are all things that you’d need to create yourself if you launch an online course in a more “traditional” way.

As you might imagine, this can delay a launch by months and months, simply because of the time it takes to create everything!

Using this Weekend Workshop Method, your students actually create the modules and materials FOR you.

Pretty cool, right?
#4
Turn Your Paid Experiment into an Always-Selling Course
After your Weekend Workshop, you take what your students helped you create…

...and you turn your paid experiment into an evergreen, always-selling course that you can use to acquire new customers, increase the Average Order Value of one of your funnels, or sell over and over again however you choose.

In just a minute, I’ll show you how to get the templates for all the sales pages, order pages, emails, and more that you’ll need to do this.
Introducing
The Weekend Workshop Program
How to Launch and Go Live with a Digital Product in Just 72 Hours Using a “Weekend Workshop”
Yes! I Want This! - Just $47
Here’s a Look at What You’ll Discover Inside of this Video Course...

    What type of digital product should you create? - Get ready to make sense of all the different types of courses, programs, memberships, workshops, challenges, template packs, toolkits, books, and more that you see out there (and gurus are teaching).
    Case-Study Examples of the Weekend Workshop In Action - Including a look at how to turn passion into profit (in the form of a $15k/mo passive business), how one service provider workshopped their way into $30k/mo in evergreen sales, and more.
    Courses vs. Workshops - Discover the difference and determine which is the best fit for your goals as an entrepreneur. Make the wrong choice and you might end up stuck with a business model that turns your business into something you don’t want to own.
    How to Avoid Disappointing Customers - The worst feeling in the world is creating something you think is amazing only to find out that it’s something people don’t want. Let me show you how to avoid that, ok?
    “Reverse-Mapping” Your Customer Journey - Here’s how to start at the end and work backwards so that you can create a better offer, attract your ideal customer, and build a brand and business around the best way you can help and serve.
    Don’t Make this “Information Product” Mistake - Workshops ARE NOT an information product. If you don’t know the difference between information products and workshops, skip to the course section in module #1 “What is a Workshop vs. a Course.”
    Rapid-Fire Implementation - Not just for you (because this is something that you’ll be able to create and launch in a single weekend), but also for your customers.
    Creating Immediate Outcomes for Your Customers - Have you ever purchased a digital course only to have it “sit” in your inbox for months and months (you might even forget you have it!). Use my Immediate Outcome Framework to keep this from happening when customers buy from you.
    6 Specific Examples of Courses (and why they’re not workshops) - There are some scenarios where creating courses like this might be advantageous and even more reasons not to consider it yet.
    Rapid Results = Rapid Growth - You’ll want to follow this workshop model if you’re looking to scale quickly because the faster you can turn buyers into satisfied customers who have experienced a result (thanks to your workshop), the better.

    Do You Have a One-on-One Service Already? - If so, you’re in a perfect position to launch a workshop and a workshop might be the best medium to use to scale your service.
    Avoid the #1 Roadblock Preventing Growth - Don’t follow a business model, launch, or funnel framework that puts a cap on your true potential to serve more people (at the very least, discover how a workshop can give you a platform to achieve exponential growth).
    How to Compete Against YouTube - Ever think to yourself “but people can just watch what I can show them on YouTube for free?” Let me show you how to get around the YouTube paradox that’s keeping you from launching your workshop, course, or digital offer.
    Why I Don’t Recommend Courses for Most People - I’m not saying courses don’t work...but I will show you why they’re more difficult to launch than weekend workshops following this method.
    Do It Live Once (Then Sell the Recordings) - It sounds simple enough, but there are a few strategies I’ll share that you really don’t see many other “gurus” talking about (including how to use recorded workshops to sell future live workshops).
    Automated Client-Getting With a Workshop - Ready to use your workshop as an evergreen client acquisitions machine that can introduce new prospects to your service while you get paid? This is how.
    2 Ways to Go About a Launch - Follow along as I give you two specific launch roadmaps to follow depending on where your business is right now (or if you’re just getting started).
    If This is Your First Course Launch - You’ll be excited to discover just how little you’ll need in terms of “tech” set-up, preparation, and even audience size to get a Weekend Workshop up and selling.
    Why I Never Show My Face During a Workshop - It’s just not my thing! Borrow my strategy and see why you don’t even need to go “face-to-camera” (this cuts down on a lot of time, equipment, and tech too).
    How to Use a Weekend Workshop With an Existing Business - Here are some strategies to follow if you already have an audience or email list and you’re looking to increase lifetime value or average order value in a funnel with a quick weekend workshop.

    Designed to Sell - Every step of this process is about helping other people. Because Weekend Workshops are set up this way, they’re poised to sell at higher volumes and create more satisfied customers.
    Sit Through a Top Performing Workshop for FREE - You’ll be able to attend a workshop that’s out in the world running right now (automated, 265/24/7) that others are paying to attend. Plus, get an inside look at the structure and strategies at work before, during, and after the workshop.
    Inner Workings of a $350k Weekend - Get the case-study breakdown and see how just 48-72 hours of planning can turn into $350k in revenue (and counting).
    Here’s What Your Buyers Are Thinking - Before they buy, while they’re experiencing the workshop, and after it’s over...use this understanding of buyer behavior to make any marketing and sales effort more effective.
    Start at 10AM, By Noon You’re Done - What if just 2 hours of effort was all it took to create a long-term asset that can be the foundation for new customer acquisition?
    Get Paid to Create What Most Marketers Give Away for Free - Would you rather spend your time creating more free content or should you take a weekend to build something that can be sold?
    Why “As Fast As Possible” Is Better - No need to spend hours and hours delivering a workshop. A quick, concise workshop is actually a better way to generate “wins” for your audience (less effort for you too).
    Weekend vs Weekend(s) - Should your workshop be just two days, or is it better for your workshop to span the course of several weekends? It depends on the goals you have for your students. Let me show you how to decide.
    This Is NOT the Same as “Group Coaching” - A common question I hear is: “What's the difference between a Weekend Workshop and a group coaching program?” Short answer: A Lot. Long answer? Let me show you inside this program.
    Premium Offer Fuel - If you don’t have a $30k+ premium offer yet, I’ll show you how to use your Weekend Workshop as “premium offer fuel” so you can not only get ideas for your premium offer, but use your workshop experience to create one.

    3-Step Workshop Ideation - Get access to a 3-step process for planning the most important part of your workshop: “The Big Idea” that will guide your content, outcomes, lessons, and even your marketing. Get this right and everything gets easier.
    Who Are “YOU” At Your Best? - Use the exercise in the “Coming Up With Your Workshop Idea” module (part 1) to bring out the absolute best in your experiences, ideas, and knowledge (and turn your best into a workshop idea!).
    Build Marketing Into Your Workshop Idea - This is how you’ll make marketing, traffic, and conversions simple: Build your workshop idea so that all the marketing messages you’ll need to get people excited about signing up and joining you are already included.
    Find Hurdles Holding Back Your Audience - Let me show you how to identify the thoughts that “keep them awake at night.” Finding these problems is what separates the “top 1%” of digital course creators, coaches, consultants, and service providers from “the rest of the pack.”
    My Infinite Workshop Idea System - Here’s a repeatable process you can use again and again to come up with ideas for workshops (and all different types of offers) that excite you and your audience.
    “Whatever You Do Make It Compelling!” - Attracting attention is usually easier said than done, right? Watch how much easier it becomes to create compelling messages once you have the strategy I’ve tested with some of the biggest names in marketing over the last decade plus.
    How to Build “Pre-Validation” Into Your Workshop - Follow this strategy if you have a smaller following and it can help your weekend workshop “take off” on social platforms (usually organically and without paid traffic).
    “What Should I Name My Workshop?” - Get this right and you’ll know exactly how to talk about your workshop too (that means most of the salesly stuff you need to get paid attendees takes care of itself).
    My Outcome Accomplishment Formula - If you’ve ever wanted to have a formula you can apply so that prospective buyers know exactly what they’re going to get (and fast) when they get something from you...this is a formula you’ll find valuable!
    Workshop Pricing Index - Here’s how to price workshops (and other types of offers) and how to determine where your workshop fits into the hierarchy of online training and courses.

    Hard vs. Soft Offers - Do you know the difference between the two? Let me show you which is easier to market and sell so that you can better position your offers for higher conversion rates and higher prices.
    Ready to See What People Will Pay? - Get an in-depth look at the factors that go into online course pricing and perceived value of online courses. Even if you’re just wondering why the offer on this page is just $47 for everything that’s included...it’s worth a watch!
    Workshop Outline Model - Make the planning process easy by walking through my step-by-step outline process.
    Here’s What to Do If You Can’t Think of Ideas - Wondering what you’ll talk about during your workshop? Afraid of coming up with ideas? Let me show you exactly how to become an “idea machine” that knows exactly what to say during your workshop presentation.
    Why Creative Restraints Do Not Matter - Even if you feel like you might not be the most creative or motivated person in the world, I’ll share why that doesn’t matter and the process you can use to keep moving forward so you can get your workshop launched and live.
    2-Step Simple Marketing Campaign - This is how I recommend launching your workshop and getting paid attendees. It requires almost no set up at all and just a few minutes of planning and execution.
    There is “No Funnel” to Launch - Here’s a really great part: Because there is no funnel to launch in order to get paid attendees into a workshop, it doesn’t take long (or require any real tech skill) to get a workshop launched and selling.
    Huge Revenue Without a Massive Launch - When you see the revenue numbers that I’ll share, you might rethink your plans for building a massive team because these workshops require just one person, no funnel, and 3 days to launch with almost no overhead.
    How to “Close” Workshop Sales Without “Closing - If you don’t like selling, you’ll love this method for enrolling students in your workshop.
    When It’s Time to Automate Everything - You’ll have a complete breakdown of all the processes, tools, templates, and systems you need to have in place so you can turn your workshop into an evergreen digital course.

    Using Partnerships to Launch More Workshops - I’ll reveal the process I use to partner with other experts so that I can launch more workshops and provide a higher level of service to my audience. Best part? ZERO work required on my end!
    And you’ll find much, much more inside this 30+ module digital course.

On this page you can get immediate access to everything above (and more) that you’ll find inside delivered to you immediately as a step-by-step digital course for just $47!

You’ll be able to follow along with me each step of the way as I show you how I go about creating ideas for a Weekend Workshop, how to plan all the tech and set up (it doesn’t require much at all), how to host a workshop and get paid attendees to sign up, and much more.
Yes! I Want This! - Just $47
Here Are the Results I Expect to See When I Launch a Single Weekend Workshop in My Business:
The screenshot above is a look at results from a SINGLE launch of a weekend workshop.

What’s great about this method is…

After holding this live workshop and getting paid to create my offer with the help of my customers and students…

...I can turn the offer into an evergreen, always-selling, scalable front-end offer which makes daily sales, grows my list with customers, and fills my call calendars with high-quality prospects.
After Launch, I Can Put Up an Evergreen Version of the Course My Students Helped Me Create
This is where the real long-term benefits of holding a weekend workshop come into play.

I’m able to take the 3 days of work I’ve already done, plus the materials my students helped me create…

...and combine them into a course I can use to add revenue where (and when) I need to and help scale my business.

Here’s a quick look at just a few days of evergreen sales from a workshop that I got paid to create (that my students helped me create):
I often use the evergreen courses that come from these workshops as “order value boosters” inside my marketing funnels.

They’re great “lifetime value boosters” too that add consistent and predictable revenue to my business whenever I need it.

They become upsells that I can offer when I need an upsell.

They become courses I can launch to my list a few times a year.

They become value-packed offers I can put into a follow up email sequence and automate.

And, if I need a new one, if one of my businesses needs a quick revenue injection for growth or expansion, or if I have an idea I’d like to test really quickly, a new Weekend Workshop can be launched and live fast because…
All Of This Took Less than 3 Days from Start to Finish!
The beauty of this launch model, from start to finish, is that it can be done in 3 days or less if you have an audience already.
 
Whether you’re using an email list, paid traffic, or your following on social media… if you have attention already, this can be done with just a few hours of planning, 2 half-days of “live workshopping,” and a few more short hours to turn into an evergreen promotion you can sell again and again!
 
This is the perfect method for those wondering, “how do I better monetize this list/audience I’ve created?”
 
But even if you don’t have an audience already, I have ways of turning the simple “Weekend Workshop” method into a consistent stream of sales if you’re willing to put a little elbow grease into using smart strategies to grow.

When it really comes down to it, weekend workshops are an incredible tool for growing a business because:
You Don’t Have to Waste Time Building a Course… ...Unless You Know in Advance That It Will Sell.
If this sounds like something you’re interested in learning how to do for yourself or your clients, join me for my new digital course, The Weekend Workshop, and I’ll walk you through step-by-step.

In this course, you’ll discover how to plan and launch a Weekend Workshop...

    While getting paid to make it…
    While getting paid to “see if this idea works…”
    While getting paid to build out all your marketing assets…
    While getting paid to create an offer that can become a long term asset, running automated, 24/7/365 and bringing in sales…

...all in 72 hours.

I’ll provide step-by-step video lessons detailing the planning process, showing you everything you need (including all the tech), and guiding you through each component you’ll need to complete before launching a Weekend Workshop. Here are the details:
Yes! I Want This! - Just $47
Here’s a Closer Look at Exactly What You’ll Learn Inside of this Follow Along Workshop Creation Program:
Workshops vs. Courses
What I love the most about this Weekend Workshop launch method is that you don’t have to spend weeks (or months) putting a course together.

You can come up with an idea, plan your workshop, get paid attendees to join you, and even have your attendees help you create the assets needed to turn your workshop into an evergreen course…all in a matter of days.
As I show you the difference between workshops, courses, group coaching programs, and other types of digital offers, you’ll learn…

    What workshops are and how to use them in your business…
    Get recording access to an actual 2-day workshop I held that has generated more than $350,000 in sales…
    Examples of workshops that could grow your business…
    And more!

When you join me for The Weekend Workshop digital course, I’ll lay the foundations for making sure your workshop grows your business in a strategic way, filling your calendar, selling more of your other products, and building your list with customers!
How to Pick a Topic and Generate Workshop Ideas
Ever wish you could create more “big ideas” for offers that you could use to grow your business?

Get ready to become an “endless idea machine” and start creating more offers that allow you to expand your reach and serve your audience at a deeper level.

Follow along in the guided workbook and my over-the-shoulder video lessons as I show you how to come up with workshop ideas and the process I use to determine if they’ll “work.”
You’ll quickly see that this idea generation process is something you can use for just about any course, offer, or message you’re planning to share with your audience as you discover…

    How to know in advance if the topic you’ve chosen will sell…
    How to do competitive research to come up with endless ideas…
    How to name your workshop so it’s easier to sell (HINT: Clever doesn’t work)...
    How to pick the right topic that will turn buyers into long term clients if that’s your goal…
    And much more . . .

By the end of these video lessons, you’ll have a topic, be excited about teaching it, and you’ll be ready to start outlining your first event!
Turning Expertise, Knowledge, and Experience Into Authority
Next, I’ll walk you through the process of turning your workshop idea into a paid event you’re excited and confident to host.

The planning process for Weekend Workshops takes much less time than planning for a course or even a webinar.

I’ll show you a method you can follow so you don’t feel the need to script everything out, I’ll explain how to price your workshop, and you’ll find out exactly what to put into your workshop to give your attendees the value they’re looking for.
Here’s a quick look at just a few of the lessons we’ll cover as you learn how to create your outline and plan for your workshop presentation…

    How to quickly create an outline for your Weekend Workshop that delivers on your promises…
    Exactly what to put in your workshops so that you can over-deliver on results without “giving away the farm”...
    How to know how long your workshop should be, how “big” your content coverage should be, and how to know when “enough is enough” without overwhelming your workshop attendees…
    How to use your outline to price your offer…
    How to build your presentation in just a few minutes (my favorite way to crank out workshops quickly)...
    And much more!

I’ll guide you through everything you need to hold the perfect, high value workshop that delivers for your customers and grows your business!
Attracting Paid Attendees (Without Paid Traffic)
Ready to discover the simple 2-step marketing campaign I use to drive workshop attendance?

You’ll get access to my campaign overview, the exact marketing message I send, templates to close the sale and much, much more.

Of course you’ll have access to the exact framework to follow, but I’ll also give you an understanding of how and why it works.
Let me walk you through the Weekend Workshop sales process as you learn…

    How to get existing and new followers alike excited about attending a paid Weekend Workshop with you…
    The exact message frameworks and the 2-step messaging campaign I use to fill my workshops with paid attendees...
    My “40% Close Rate” tips for closing the sale (this is how my team is able to turn 40% of the conversions we have into sales of premium offers)...
    All the tech required for selling paid workshops (it’s not much)...
    Don’t have an audience yet? Follow the included “How to Build an Audience” training. It doesn’t require paid traffic…
    And more!

The includes modules on Selling Your Live workshop include all the messaging templates and strategies you’ll need to fill your Weekend Workshop with paid attendees.
Tech Set-Up Guidelines Included
There’s no need to spend months and months setting up fancy websites, funnels, and tech gadgets to get a workshop up and running.

Let me show you a simple tech set up process you can use to get a workshop off the ground and running.

Then, I’ll walk you through what you’ll need to turn your workshop into an evergreen sales asset for your business that can bring in customers around the clock.
Here’s a look at what’s included in the tech set up lessons:

    The exact tech I use to quickly sell the LIVE workshop with minimal effort…
    The exact tech I use to turn my workshop evergreen and sell 50+ courses per day like clockwork…
    How I set up my emails, deliver the presentation, and even how I collect payment…
    PLUS: I’ve kept this purposefully low-tech to make implementation FASTER than ever…

Even if you’re a technophobe like me, you’ll be able to quickly get your offer set up and selling.
It’s Time to Launch!
I’ll guide you toward the launch strategy that’s right for your goals and the methods you can use to get your Weekend Workshop selling quickly.

No matter where you are in business, there’s a strategy that’s right for you.

PLEASE NOTE: Not all launch strategies will net the same result. Those with an existing audience will ALWAYS outperform those with no audience, no list, or no existing leverage. Temper expectations if you’re just starting out.
During these launch lessons, I’ll cover…

    How to quick-launch your workshop even if you don’t have an existing audience…
    How to launch a Rapid Revenue Cascade if you have an existing audience…
    How to get other people to fill your workshop for you…
    How to sell your workshop on evergreen with someone else doing all the hard stuff for you…
    And much, much more…

Join me and see exactly how much less stressful, more predictable, and how much faster a Weekend Workshop launch can be.
Turning a Workshop Into an Automated Course
After you’ve hosted a Weekend Workshop, you’ll be able to turn what you’ve created into a digital asset for your business.

During these sections of the course, I’ll show you how to take your workshop recording and package it up as a course so you can sell it forever and ever.

There are 100+ ways you can use a Weekend Workshop recording to scale a business. Let me show you a few of strategies (basic to advanced) that I like to use once I have a workshop recording.
As you follow along during these lessons on creating an evergreen asset from your Weekend Workshop, you’ll discover…

    How to take your first LIVE Weekend Workshop and turn it into an evergreen, always-selling digital course you can scale…
    The exact funnel we use to sell 50+ of our workshops-turned-courses per day EACH…
    How to use the new evergreen course to grow an email list quickly…
    And much more!

In this section of the course, we’ll turn your workshop into a perpetual sales machine!
Plus, You’ll Also Get:
Tech Overview & Training
I am not a techie, which is why I’ve kept this system as simple as possible for collecting payment, running and hosting your workshop, and turning it all evergreen as quickly as possible.
 
These simple step-by-step tutorials are easy enough that even I can follow along and implement at speed (money loves speed) 😉
Copywriting Templates For Quick Implementation
Want to swipe the exact emails, sales letters, and delivery assets I use to hold successful weekend workshops?

Cool.

They’re all yours when you order The 72 Hour Workshop today.

Simply follow the video training on how to create your workshop, then use these templates to sell, sell, sell!
Get Everything Needed to Launch a Weekend Workshop in Just 72 Hours (or Less)!
Get Access to The Weekend Workshop Program

For Just $47
On This Page Only
Yes! I Want This! - Just $47
The Weekend Workshop is a digital course that shows you the step-by-step plan I use to get paid in advance to create, plan, and launch an offer in as little as 3 days.

It includes guided lessons, a fill-in-the-blank workshop creation plan, and all the templates, emails, and tech guides needed to host a paid workshop, attract attendees, and then turn the resulting asset into an evergreen course that can be easily automated to bring in new customers or help scale an online business.
PLUS: You’ll Also Get these 3 Bonuses at NO COST When You Get Access to The Weekend Workshop Today!
Bonus #1.
101 Workshop Ideas
I’ve compiled a long list of ideas that you could borrow, pull inspo from, or just plain copy to create your own “Weekend Workshop”.

After more than 13 years in the biz, I know what works and this list of potential ideas are pre-market proven to get you started right.
I’ve created lists for all the major industries like:

    Health
    Wealth
    Relationships
    Service providers/freelancers
    Hobbyist niches
    Personal development
    And more…

Chances are, if you sell something online, I’ve got an idea you can use.
Use These Done-for-You Workshop Ideas to Jumpstart Your Weekend Workshop and Launch Fast
Bonus #2.
The List Builders Bonus Workshop
The Weekend Workshop is the PERFECT way to create and build a list quickly (and get paid to build it TWICE).
 
In this bonus training, I’ll show you how to start, grow, and scale a list using the methods you’ll learn in this program. I’ll even show you how to then launch multiple NEW “Weekend Workshops” to this new list you’ve built again and again.
The Weekend Workshop is the PERFECT way to create and build a list quickly (and get paid to build it TWICE).
 
In this bonus training, I’ll show you how to start, grow, and scale a list using the methods you’ll learn in this program. I’ll even show you how to then launch multiple NEW “Weekend Workshops” to this new list you’ve built again and again.

It’s like a self perpetuating digital revenue machine when you know how to do it right. I’ll show you exactly how.
This is How to Use a Weekend Workshop to Build an Email List Quickly
Bonus #3.
The Scaling Workshop: How To Turn Simple Courses Into A 7-Figure Business
For those that like to see the big picture, I’ll share with you exactly how to turn this simple Weekend Workshop into a full-scale 7-figure business.
 
Look, it isn’t easy. I’m not gonna sugar coat it. But it is simple.
All you need is a Workshop that works, the right funnel, and one more critical asset (which you probably already have), and scaling is as simple as a basic math formula even a 1st grader could understand.
 
I’ll walk you through exactly how my team and I use Weekend Workshops to scale our clients quickly. Full transparency and all.
What if a Few Workshops You Could Host in a Weekend Was All That Was Required to Scale?
Ready to Launch and Sell Your Next Offer Before It’s Even Created?
The Weekend Workshop Program
How to Launch and Go Live with a Digital Product in Just 72 Hours Using a “Weekend Workshop”
Here’s a Recap of What’s Included with Your Order Today:

    The Weekend Workshop Digital Course
    “Rapid Fire” Workshop Implementation Plan
    Fill-in-the-Blanks Workshop Creation Workbook
    30+ Step-by-Step Video Lessons
    BONUS #1: 101 Done-for-You Workshop Ideas
    BONUS #2: Workshop List Building Method
    BONUS #3: The Scaling Workshop System

For Just $47!
Yes! I Want All of This! Just $47
No Questions Asked
365-Day Guarantee
I guarantee that you’ll find my Weekend Workshop Program incredibly valuable.

If you don’t, simply let me and my team know with a quick email and I’ll send your money back...no questions asked.

This guarantee is good for 365 days from the date of purchase.

So, try this method now or try it 360 days from now, and if you’re not satisfied for any reason, just let us know and I’ll send your money back.
About Your Instructor
Mike Shreeve
I Help Online Entrepreneurs Scale Quickly
Hi There!

Thanks for reading this far down the page.

If you’re made it all the way down here, I’m assuming you’re pretty interested in this program.

So, let me give you some background info about me so you know where the ideas, strategies, methods, and templates inside of it are coming from.

My name is Mike Shreeve and I’ve been working with entrepreneurs, coaches, consultants, and businesses who serve others since 2007.
Here are a few of the clients I’ve had the privilege of working with:

    Mel Robbins
    Russell Brunson
    Tom Bilyeu
    Bill Glazer
    Darren Hardy
    Brendon Burchard
    SUCCESS Magazine
    Mara Glazer
    Tony Robbins
    Liz Benny
    And many, many more.

I’ve seen all the fancy methods, tested all the complicated strategies, and I’ve made every mistake possible. I launch a minimum of 4 new courses per year to my own list, and I’ve helped dozens and dozens of my clients launch brand new digital course offerings from scratch.
When it comes down to it, I believe is one of the best ways to be wildly successful selling courses is to:

    Make something that people actually want (and are willing to pay for)...
    Deliver as much value as you can for a fair priced offer...

And

    Don't waste time building a course unless you know in advance that it's gonna sell.

That last one (#3) might be the most important…

Because one of the worst mistakes I see people making is putting their heart and soul into a course BEFORE they know it’s going to sell.

To avoid this in my own business, I’ve developed a very simple system where I get paid BEFORE I create the course…

… have my students and customers HELP ME to create the modules and materials…

… then turn that PAID EXPERIMENT into an evergreen, always-selling course.

I’ve put that process into the digital course you see on this page, The Weekend Workshop.

If you’d like to get access to this digital course, all 30+ of the lessons, and the strategies and templates I use to launch Weekend Workshops and make them evergreen courses, you can tap the button below and get everything for just $47.
Yes! I Want All of This! Just $47
See you on the inside,

Mike “The Course Whisperer” Shreeve

P.S. Recap of this ultra-long page for those who don’t like reading long-form sales letters:

I hate wasting time creating and launching courses that don't sell.

After 13 years of selling courses online, I've developed a system for getting paid IN ADVANCE
of creating a course to make sure it's a profitable use of invested time.

For just $47 I'll show you exactly how to follow my method and pull it all off in just 3 days.

Also, if you get the course today I'll toss in a handful of extra bonuses. I'll show you how to build a list with your course (a list of customers), how to scale your course to 7-figures a year, and give you a bunch o' ideas on workshops you could hold to grow and scale.

You can try the course and the bonuses for 1 year. If you don't like them for whatever crazy reason, I'll refund you the $47.
Yes! I Want All of This! Just $47